In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking.

Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication, and the debate between automation and human interaction.

Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.”

Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/

TLDR:

• Learn how to show trust and demonstrate the ability to solve your potential client’s problem.

• Is your intake team asking the right questions?

• How does AI technology fit into the intake process?

Setting money on fire is easier than you think it is when it comes to SEO. That’s why it’s crucial to understand key performance indicators for SEO success.

Matt Wetherington, Owner of Wetherington Law Firm, shares his passion for SEO with LAWsome host, Tanner Jones.

In this episode, the pair discuss Matt’s predictions on how SEO will evolve, budgeting, vetting SEO companies, and understanding their bandwidth. Matt speaks on how the volume of competition in your local area can help you determine what impressive metrics for your SEO campaign may look like and more.

You can connect with Matt by checking out his LinkedIn profile here - https://www.linkedin.com/in/getthew/

TLDR: Learn how to measure your SEO campaign success in this episode.

Is personal injury too broad of a niche?

In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market.

Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much.

You can connect with Chris on Rankings.io or by checking out his LinkedIn profile here - https://www.linkedin.com/in/chrisdreyerco/

Rankings.io even Pimcon.org

September 15th-17th

$200 Discount Code: PIMCW

TLDR:

Personal Injury Law is a broad spectrum. It’s important to maintain a marketing presence for general PI, but focusing on a specific niche can also help your law firm stand out to potential clients.