Episodios

  • Leveraging Advanced Lead Tracking and Conversion Strategies for Legal Practices with Ted DeBettencourt

    Leveraging Advanced Lead Tracking and Conversion Strategies for Legal Practices with Ted DeBettencourt
    Sep 5 2024

    In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking.

    Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication, and the debate between automation and human interaction.

    Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.”

    Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/

    TLDR:

    • Learn how to show trust and demonstrate the ability to solve your potential client’s problem.

    • Is your intake team asking the right questions?

    • How does AI technology fit into the intake process?
    Más Menos
    28 m
  • Exploring the Depths of SEO in Legal Marketing with Matt Wetherington

    Exploring the Depths of SEO in Legal Marketing with Matt Wetherington
    Aug 27 2024

    Setting money on fire is easier than you think it is when it comes to SEO. That’s why it’s crucial to understand key performance indicators for SEO success.

    Matt Wetherington, Owner of Wetherington Law Firm, shares his passion for SEO with LAWsome host, Tanner Jones.

    In this episode, the pair discuss Matt’s predictions on how SEO will evolve, budgeting, vetting SEO companies, and understanding their bandwidth. Matt speaks on how the volume of competition in your local area can help you determine what impressive metrics for your SEO campaign may look like and more.

    You can connect with Matt by checking out his LinkedIn profile here - https://www.linkedin.com/in/getthew/

    TLDR: Learn how to measure your SEO campaign success in this episode.
    Más Menos
    45 m
  • Nail the Niche: Find What Sets Your PI Firm Apart with Chris Dreyer

    Nail the Niche: Find What Sets Your PI Firm Apart with Chris Dreyer
    Aug 14 2024

    Is personal injury too broad of a niche?

    In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market.

    Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much.

    You can connect with Chris on Rankings.io or by checking out his LinkedIn profile here - https://www.linkedin.com/in/chrisdreyerco/

    Rankings.io even Pimcon.org

    September 15th-17th

    $200 Discount Code: PIMCW

    TLDR:

    Personal Injury Law is a broad spectrum. It’s important to maintain a marketing presence for general PI, but focusing on a specific niche can also help your law firm stand out to potential clients.
    Más Menos
    15 m
  • Mastering On-Camera Presence for Lawyers with Kerry Barrett

    Mastering On-Camera Presence for Lawyers with Kerry Barrett
    Jul 25 2024
    Kerry Barrett, an on-camera coach, shares insights on mastering on-camera presence for lawyers. She emphasizes the importance of balancing content and delivery, as well as the power of storytelling and credibility. Barrett discusses how lawyers can leverage video content to highlight their expertise and thought leadership. She also addresses the need for lawyers to adopt a performance mindset and overcome misconceptions about on-camera presence. Barrett provides practical suggestions for lawyers to improve their on-camera skills, such as practicing in front of a camera and focusing on one skill at a time. She concludes by emphasizing the importance of energy and engagement in on-camera communication. Key Takeaways: Balancing content and delivery is crucial for effective on-camera presence. Storytelling and credibility are powerful tools for lawyers to engage their audience. Lawyers can leverage video content to highlight their expertise and thought leadership. Adopting a performance mindset and overcoming misconceptions about on-camera presence are essential for success. Practical suggestions for improving on-camera skills include practicing in front of a camera and focusing on one skill at a time. Energy and engagement are key factors in effective on-camera communication. Timestamps: 00:01 - Introduction to Kerry Barrett 04:10 - The power of storytelling and credibility 08:18 - Adopting a performance mindset 14:47 - Practical suggestions for improving on-camera skills 28:31 - The importance of energy and engagement 35:46 - Conclusion Best way to contact Kerry: https://www.linkedin.com/in/kerrybarrett Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website. Follow Consultwebs on social for legal marketing updates: Facebook Instagram X Linkedin YouTube Learn more about Consultwebs at the links below. Speaking Engagements Balancing Work and Life in Law Law Firm Marketing Agency Services Law Firm SEO Law Firm Web Design Law Firm PPC Law Firm Social Media Law Firm Email Marketing Law Firm Digital Marketing Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com https://www.google.com/maps?cid=13646648339910389351 Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you: To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress
    Más Menos
    36 m
  • The AI Advantage in Law: Tom Askeroth’s Insights on Modern Legal Practice

    The AI Advantage in Law: Tom Askeroth’s Insights on Modern Legal Practice
    Jul 10 2024
    Exploring how AI is reshaping law practice, from case management to ethical challenges. Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode, Tanner Jones interviews Tom Askeroth, a trial lawyer specializing in workers' compensation and personal injury, about the intersection of technology and law. They discuss how AI is transforming the legal landscape and the ethical considerations that come with it. Tom highlights how AI tools aid in case management, litigation, and the analysis of complex documents like scientific articles and public records. He emphasizes the need for attorneys to stay current with AI advancements to enhance their practices and remain competitive. The conversation also covers the potential risks of automation in areas such as document review and legal research, while stressing the importance of interpersonal skills and ethical considerations in using AI. Tom advocates for attorneys to develop their understanding and proficiency in AI to navigate the changing landscape effectively and ethically. Key Takeaways: AI is a transformative force reshaping the legal landscape, and it is important for legal professionals to stay informed about its potential applications. Integrating AI into legal practices can help level the playing field for underdogs in the legal system, such as injured workers and victims. AI tools like ChatGPT can assist attorneys in understanding scientific and medical articles, summarizing reports, spotting inconsistencies in records, and analyzing public record information. Staying abreast of the latest developments in AI is crucial to fully leverage its capabilities and explore new possibilities in the legal field. Artificial intelligence is set to disrupt the legal field, particularly in areas such as document review, contract drafting, and legal research. Attorneys should stay updated on the latest developments in AI and understand the ethical guidelines and privacy concerns associated with using AI tools. AI can be a valuable tool for attorneys, streamlining processes and leveling the playing field. Attorneys should focus on developing interpersonal skills and client-facing practice areas, as clients will always want to have a human attorney to talk to. Resistance to technology and a limited understanding of its potential can hinder law firm operations, so it is crucial for attorneys to embrace and train themselves in AI. Timestamps: 00:01 - Introduction: Exploring the Intersection of Technology and Law 02:34 - Tom’s Journey: Integrating AI into Legal Practice 08:48 - AI Tools for Understanding and Analyzing Legal Documents 11:54 - Exploring the Possibilities: Leveraging AI in Different Areas 21:57 - The Disruption of Artificial Intelligence in the Legal Field 24:05 - Areas of Law at Risk of Automation 27:49 - The Value of AI as a Tool for Attorneys 30:11 - Understanding the Ethical Guidelines and Privacy Concerns of AI 35:31 - Embracing and Training in AI for Law Firm Operations Best way to contact Tom: https://www.linkedin.com/in/tom-askeroth-9b2b3488 Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Visit the LAWsome website. Follow Consultwebs on social for legal marketing updates: Facebook Instagram X Linkedin YouTube Learn more about Consultwebs at the links below. Speaking Engagements Balancing Work and Life in Law Law Firm Marketing Agency Services Law Firm SEO Law Firm Web Design Law Firm PPC Law Firm Social Media Law Firm Email Marketing Law Firm Digital Marketing Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com https://www.google.com/maps?cid=13646648339910389351 Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you: To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress
    Más Menos
    45 m
  • Optimizing Workers' Compensation Claims with Luis A. Sosa

    Optimizing Workers' Compensation Claims with Luis A. Sosa
    Jun 18 2024

    Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.

    In this episode of the podcast, Tanner Jones sits down with Luis A. Sosa, a personal injury attorney renowned for his expertise in optimizing workers' compensation claims. They dive into the critical aspects of streamlining the intake process at personal injury law firms and discuss the strategic use of digital marketing to attract the right clients. Luis shares invaluable insights into the challenges law firms face with workers' compensation cases and highlights effective strategies for building client trust through direct attorney involvement in intake processes.

    Key Takeaways:

    • Understanding both workers' compensation and personal injury law is crucial for optimizing workers' compensation cases.

    • Law firms face significant challenges due to the complex nature of workers' compensation law, necessitating dedicated teams.

    • Direct involvement of attorneys in the intake process fosters trust with potential clients, enhancing conversion rates.

    • Effective digital marketing and targeted advertising are key in attracting the right clients for workers' compensation cases.

    • Law firms can set up processes to receive referrals by targeting injury cases that may have a workers' compensation component.

    Timestamps:

    00:00 - Introduction and background of Luis A. Sosa

    01:36 - Discussing key factors for optimizing workers' compensation claims

    05:22 - Strategies for streamlining the intake process at personal injury law firms

    08:54 - The role of digital marketing in attracting workers' compensation clients

    Best way to contact Luis:

    • https://www.linkedin.com/in/luis-sosa-8719ba58/



    Discover More About the Podcast and Consultwebs:

    Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify

    Visit the LAWsome website.

    Follow Consultwebs on social for legal marketing updates:

    Facebook

    Instagram

    X

    Linkedin

    YouTube

    Learn more about Consultwebs at the links below.

    Speaking Engagements

    Balancing Work and Life in Law

    Law Firm Marketing Agency Services

    Law Firm SEO

    Law Firm Web Design

    Law Firm PPC

    Law Firm Social Media

    Law Firm Email Marketing

    Law Firm Digital Marketing

    Consultwebs

    8601 Six Forks Rd #400, Raleigh, NC 27615

    (800) 872-6590

    https://www.consultwebs.com

    https://www.google.com/maps?cid=13646648339910389351
    Más Menos
    23 m
  • The Impact of AI on Law firms with Karl Seelbach

    The Impact of AI on Law firms with Karl Seelbach
    May 20 2024
    Exploring AI’s Role in Legal Research, Data Analysis, and Client Management Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode, he is joined by Karl Seelbach, an attorney, founder of Skribe.ai, and expert in legal marketing. They discuss the evolution of AI in the legal field and how AI tools have transformed legal research, data analysis, and legal marketing. Karl shares his experiences with different AI tools and the challenges of implementing them. They also explore the role of AI in decision-making, client management, and running a law firm. Karl provides insights on how to get started with AI in the legal field and emphasizes the importance of testing and evaluating different tools. Key Takeaways: AI tools have revolutionized legal research, enhancing efficiency and enabling natural language interactions with software. Implementing AI tools in the legal field can present challenges, such as choosing the right tool and addressing risks like hallucinations. AI can assist in decision-making by analyzing large data sets, spotting inconsistencies, and assessing exposure or potential jury verdicts. AI tech can also be leveraged to improve client management, from intake processes to chatbots and AI-powered phone support. Staying ahead in the legal tech space required resting and evaluating different AI solutions, considering cost-benefit analysis, and attending legal tech conferences. Timestamps: 00:01 - Introduction to Karl Seelbach 01:45 - Evolution of AI in Legal Research 03:49 - Challenges of Implementing AI in Legal Research 04:10 - Leveraging AI Tools for Legal Research 08:10 - AI in Data Analysis and Case Evaluation 11:26 - Using AI for Assessing Jury Verdicts and Risk 12:07 - Starting with AI in Legal Practices 14:15 - AI in Medical Record Analysis 15:15 - AI in Client Management and Intake 18:22 - The Future of AI in Legal Marketing 19:14 - Ethical Considerations and Deep Fakes 21:35 - Introducing Scribd AI 22:43 - Speed and Efficiency in Legal Practices 25:25 - Staying Ahead with Legal Tech 27:20 - Final Thoughts and Advice Best way to contact Karl: https://www.linkedin.com/in/kwseelbach/ Tweetables and Quotes: “If you’re not online, you’re invisible to potential clients. A strong digital presence is no longer optional, it’s essential.” @consultwebs “ SEO is about making sure your law firm is found by those who need your services. It’s about visibility and relevance.” @consultwebs “Content marketing is about providing value. If you can educate and inform your audience, you’ll build trust and credibility.” @consultwebs “Social media is a powerful tool for law firms. It allows you to engage with your audience and build relationships.” @consultwebs “PPC advertising can be a game-changer for law firms. It’s about reaching the right people at the right time.” @consultwebs Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you: To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress Subscribe to LAWsome by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify Learn more about Consultwebs Digital marketing for Lawyers and Law firms: Digital marketing SEO Web design PPC Local Services Ads Email marketing Search engine marketing Content marketing Social media marketing Video marketing Email marketing Digital marketing Case studies for Law firms Marketing Resources for Lawyers Consultwebs 8601 Six Forks Rd #400 Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com https://maps.app.goo.gl/p99f5Q2V2HeoYDmYA
    Más Menos
    31 m
  • 25 Tips to Prepare for Your Next Conference

    25 Tips to Prepare for Your Next Conference
    Apr 17 2024

    Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.

    In today’s episode, Tanner is accompanied by Janet Falk, the Public Relations and Marketing Communications Professional at Falk Communications and Research.

    Janet has over three decades of experience in her field. Her expertise spans various domains, including law firms, Wall Street, and the business and nonprofit sectors.

    With her strategic insights, Janet offers guidance to attorneys, business owners, and consultants, focusing on achieving media coverage and boosting revenue growth.

    Join us for an insightful session as Janet walks us through 'The Top 25 Tips to Prepare for Your Next Conference’ Janet will draw from her years of expertise and best insights as a Public Relations and Marketing Communications Professional.

    Key Takeaways:

    00:26 - Introduction

    00:27 - Journey as a Public Relations and Marketing Communications Professional

    1:39 - Why attending conferences is important for lawyers

    7:43 - Effective pre-conference strategy for lawyers

    13:11 - The best form of outreach (method to connect) with a conference speaker/attendees

    29: 20 - Final thoughts


    Best way to contact Janet Falk:

    • https://www.linkedin.com/in/janetlfalk

    • https://janetlfalk.com/


    Discover More About the Podcast and Consultwebs:

    Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify

    Visit the LAWsome website.

    Follow Consultwebs on social for legal marketing updates:

    Facebook

    Instagram

    X

    Linkedin

    YouTube

    Learn more about Consultwebs at the links below.

    Speaking Engagement

    Balancing Work and Life in Law

    Law Firm Marketing Agency Services

    Law Firm SEO

    Law Firm Web Design

    Law Firm PPC

    Law Firm Social Media

    Law Firm Email Marketing

    Law Firm Digital Marketing

    Consultwebs

    8601 Six Forks Rd #400, Raleigh, NC 27615

    (800) 872-6590

    https://www.consultwebs.com

    https://www.google.com/maps?cid=13646648339910389351
    Más Menos
    32 m