Hi there! Welcome to episode 9 of our second season!
In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs for attorneys.

🔑 Key Takeaways:

• The evolution and benefits of LSAs for law firms.
• Key strategies and best practices for running effective LSA campaigns.
• The impact of AI on LSA call analysis and lead qualification.
• How to optimize your intake process to improve lead conversion rates.
• The challenges of LSA competition and how to maintain consistent results.
• The importance of a diversified marketing strategy for law firms.

We hope you enjoy this and look forward to hearing your thoughts!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn:

1. What PPC (Pay-Per-Click) advertising is and its importance for law firms.
2. Key strategies for managing and optimizing PPC campaigns.
3. The importance of rigorous keyword research and data collection.
4. How to effectively use Google Ads' automated bidding strategies.
5. Insights into budgeting for PPC campaigns in competitive markets.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices.

From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of client interaction and reputation management.

Learn how to establish trust from the moment a client calls, improve conversion rates, and leverage existing resources for long-term success. A few more key takeaways you can expect from this conversation are:

• Optimizing Intake Processes
• Client Satisfaction Timing
• Personalized Review Generation

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)