Leadership, Brand Strategy & Transformation - Minter Dialogue By cover art

Leadership, Brand Strategy & Transformation - Minter Dialogue

By: Evergreen Podcasts | Minter Dialogue
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  • Summary

  • With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of four award-winning books, The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). He's currently writing Dialogos on Substack, to foster more meaningful conversation. Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.com/mdial
    © 2010-2024 Leadership & Brand Strategy - Minter Dialogue
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Episodes
  • Tech for Good: Mark Hurst's Vision for a Better Digital World (MDE574)

    Tech for Good: Mark Hurst's Vision for a Better Digital World (MDE574)
    Jul 7 2024
    Minter Dialogue with Mark Hurst In this episode of the podcast, Minter Dial welcomes Mark Hurst, a digital strategy expert and founder of Creative Good. The conversation begins with a nostalgic reflection on their long-standing acquaintance and shared interests, particularly their collaborative work on World War II research. Mark delves into his career-long mission to improve technology for the benefit of users, highlighting his early optimism during the advent of the web in the mid-90s. He contrasts this with his current concerns about the unethical practices of the major tech companies. Mark discusses his radio show, Techtonic, which he started to address the negative impacts of these tech giants. He emphasises the importance of ethical considerations in technology development and criticises the industry's shift towards exploiting users for profit. The conversation also touches on the historical context of tech regulation, the role of customer feedback in product development, and the ethical dilemmas posed by modern capitalism. Minter and Mark explore the potential for more responsible business models, such as cooperatives and B Corporations, and reflect on the legacy of companies like Hewlett-Packard. The episode concludes with Mark recommending an insightful interview with astronomer Sam Lawler on his show, which highlights the broader implications of unchecked technological growth. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
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    57 mins
  • The State of Podcasting: Insights from Industry Veteran Rob Greenlee (MDE573)

    The State of Podcasting: Insights from Industry Veteran Rob Greenlee (MDE573)
    Jun 30 2024
    Minter Dialogue with Rob Greenlee Rob Greenlee is a veteran of the podcasting industry with a rich history in radio and online content. Rob shares his journey from radio to podcasting, highlighting his roles at Microsoft, PodcastOne, Spreaker, and Libsyn. The conversation delves into the evolution of podcasting, contrasting it with traditional radio, and discussing the impact of platforms like Spotify and Apple. We explore the global podcasting landscape, the role of AI in content creation, and the tension between maintaining podcasting's authenticity and commercial pressures. Rob also touches on the importance of trust in media and the potential for branded podcasts to build deeper connections with audiences. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. 00:00:05 Welcome 00:01:35: Introduction of Rob Greenlee 00:05:39: Rob Greenlee's Background and Early Career 05:18: Transition from Radio to Podcasting 06:30: Learning and Unlearning from Radio to Podcasting 08:50: Challenges of Producing Radio Shows 10:63: Differences Between Radio and Podcasting 12:54: Trust and Reality in Radio vs. Podcasting 15:08: Commercial Influences on Podcasting 18:07: Current State of Podcasting 20:24: Global Differences in Podcasting 21:38: Distribution and Data in Podcasting 24:11: Chinese Podcast Market 26:43: Ecosystem Around Podcasting 29:31: Big Tech Companies in Podcasting 31:59: Spotify vs. Apple in Podcasting 33:42: Monetization and Premium Content in Podcasting 35:09: Importance of Voice in Podcasting 37:39: Transition to Video in Podcasting 42:30: YouTube's Role in Podcasting 43:45: Rob's Approach to Speaking to an Audience 48:15: Role of AI in Podcasting 51:66: Free Speech and Content Moderation in Podcasting 54:29: Podcasting for Brand Marketers 58:22: Rob's Show "Trust Factor" 1:07:30: Where to Find Rob Greenlee's Content 1:10:53: Conclusion and Thank You
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    1 hr and 18 mins
  • The CEO’s Guide to Meaningful Marketing with Pete Steege (MDE572)

    The CEO’s Guide to Meaningful Marketing with Pete Steege (MDE572)
    Jun 23 2024
    Minter Dialogue with Pete Steege In this episode, I host Pete Steege, a seasoned marketing expert and author of "On Purpose: The CEO's Guide to Marketing with Meaning." Pete shares his journey from electrical engineering to a 30-year career in marketing, focusing on the importance of meaningful marketing in technical industries. The discussion delves into the evolution of marketing, the significance of understanding customer needs, and the challenges of maintaining clarity and consistency in marketing messages. Pete emphasises the value of generosity, authenticity, and simplicity in marketing strategies. The conversation also explores the role of CEOs in embodying the brand and the impact of AI on marketing. This episode is a treasure trove of insights for anyone interested in effective marketing and leadership. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
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    59 mins
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