CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes By cover art

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

By: Ty Hayes from Growth Generators
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  • Summary

  • Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and triple team productivity - Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage. Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!
    Growth Generators 2023-2024
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Episodes
  • 73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut

    73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
    Jul 18 2024
    Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:
    • How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing
    • His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory
    • Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's expected.
    We hope you enjoy listening. References CMO Leadership Podcast Episode 72: How a marketing funnel team created dynamic results at PaperCut (Featuring Grayson Campbell) CMO Leadership Podcast Episode 62: Sean Ellis Decodes Growth Hacking

    Contact Growth Generators

    • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
    • Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
    • Connect or Follow Ty on LinkedIn – and mention that you're a listener of the Pod.

    Help us help you

    • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    • Please take a moment to rate and review us on your favourite platform.

    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

    This podcast was produced by Ty Hayes and edited by Clare Ryan.
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    10 mins
  • 72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut

    72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
    Jun 19 2024

    In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing.

    Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project that can typically take 6-12 months).

    Grayson walks us through the challenges, learnings and strategies of Agile Marketing Implementation at PaperCut and makes a compelling case as to why modern marketing teams need to rethink the way they work to enhance productivity and deliver more customer value and business growth.

    If you're a marketing leader aiming to enhance your team's performance and drive unparalleled results, this episode offers invaluable insights.

    Contact Growth Generators

    • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
    • Discover how Ty can help your marketing team triple team productivity and boost staff engagement with Agile Marketing
    • Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

    Help us help you

    • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    • Please take a moment to rate and review us on your favourite platform.

    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

    This podcast was produced by Ty Hayes and edited by Clare Ryan.
    Show more Show less
    37 mins
  • 71. Marketing leadership lessons with Bev Bury, CMO at Flinders University

    71. Marketing leadership lessons with Bev Bury, CMO at Flinders University
    Jun 5 2024

    Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares:

    The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems.

    The value Bev places on agency-client relationships, the impact of avoiding uncomfortable conversations, and the significance of leading with purpose, authenticity, and consistency.

    Advice to aspiring CMOs including the importance of self-reflection and reputation building.

    The episode wraps up with a fast round of questions revealing Bev's views on essential team capabilities and the culture of her current team.

    We hope you enjoy listening.

    References

    CMO Leadership Podcast Episode 69: The first 12 months in a CMO role with Bev Bury at Flinders University

    Contact Growth Generators

    • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
    • Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
    • Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

    Help us help you

    • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
    • Please take a moment to rate and review us on your favourite platform.

    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

    This podcast was produced by Ty Hayes and edited by Clare Ryan.
    Show more Show less
    12 mins
Marketing Economics
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