Buyer behavior has changed. The industry has evolved. The culture has shifted. And because SO MUCH has changed over the past few years, it's time to adjust your approach when it comes to marketing your products and services.

Today we're diving into the importance of infusing personality into your content to build trust with your audience and customers. Because TRUST is the key to growing a strong community, increasing your conversion rate, and building a successful business.

We're covering:

• Importance of infusing personality into content
• Human-centric marketing for building trust
• Evolving buyer behavior in the market
• Blend of short and long-form content
• Incorporating lifestyle content in marketing strategy
• Value of content variety for audience engagement

Resources Mentioned:
What is human-centric marketing? by Minderest
Our 2024 Marketing Trends Report

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We had the privilege of interviewing Jass Stupak, a certified holistic nutritionist helping women go from bloated to blissful. Not only does she leverage her background in nutrition to help women holistically heal, but she also helps other nutritionists build their businesses as well as runs her own organic tea company.

In this episode, we dove into:

• Jass' personal health journey that led to the creation of her organic tea company Leaves
• Importance of gut health and herbal remedies
• Common factors contributing to cortisol spikes
• Stress management tips for entrepreneurs
• Candida and parasite cleansing
• Optimizing your nutrition so you can sustainably run your business
• Balancing service-based and product-based businesses
• Ways to maintain stamina and sustainability in business

We hope you enjoy the episode!

Jass' Links:
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Nourish with Jass
Leaves
The Nourished Podcast

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Hey there, lovely listeners! In this episode, we dove deep into the importance of strategic storytelling in your marketing efforts. We discussed the fine line between authentic expression and emotionally dumping on your audience, emphasizing the need for purposeful storytelling that adds value to your customers. We highlighted examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola, showcasing how strategic storytelling can drive engagement and sales. We also touched on the significance of processing emotions in private and ensuring that your business's social media presence remains focused on serving your audience. Tune in for some valuable insights on how to elevate your marketing game with purposeful storytelling!

Highlights from the Episode:

• Importance of strategic storytelling in marketing
• Differentiating between authentic expression and emotional dumping
• Examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola
• Emphasizing the need for purposeful storytelling that adds value to customers
• Practicing processing emotions in private and maintaining a customer-focused social media presence

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Today we're diving into the topic of patience in entrepreneurship. More often than not, social media will have us thinking that we're behind or we need to grow our business more rapidly, but Lord knows it takes TIME to build a truly impactful business. In this episode, we discuss Steve Jobs and how his unique relationship with patience contributed to his and Apple's success. We also share personal anecdotes about the impatience that runs in our family because we want you to know that we're all in this together - this episode is just as much for us as it is for YOU.

Ultimately, we want to encourage you to develop patience as a muscle, reset your expectations around business growth, embrace the mundane aspects of business, and start thinking in terms of decades rather than months or years to truly build a sustainable and impactful business.

Works Mentioned: The Patience of Jobs by Daniel Wahl

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In this episode, we dove deep into the concept of moving BEYOND the passive states of watching, waiting, and hoping in your entrepreneurial journey and into powerful ACTION. Because here's the deal: Watching, waiting, and hoping is making you ZERO dollars. Action is where the real magic happens! You have to make moves, be proactive, and own the responsibility as the leader of your business in order to grow and succeed.

We covered topics like:

• The 3 Types of Inaction: Watching, Waiting, & Hoping
• Comparison
• Perfectionism
• Waiting to Have It All "Figured Out" (spoiler alert: no one has it all figured out)
• Faith Without Works Is Dead
• Discipline
• The Rewards of Taking Action
• The Power of Following Through on Your Ideas
• Growing into More Responsibility

Embrace discipline, take control of your business, and prioritize action over perfection. Remember: Messy action is always better than perfect inaction.

We hope this episode lights a fire under your butt & calls you into powerful action. We'll catch you in the next one!

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Today we're diving into some of the unethical marketing practices we've noticed in the Wild Wild West that is The Internet.

In this episode, we highlighted the dangers of marketing that lacks context, emphasizing the negative impact it can have on businesses, communities, and aspiring entrepreneurs. And we stressed the importance of providing a full picture, being honest, and operating with integrity in the online space.

Throughout the episode, we shared personal examples of how we strive to maintain transparency in our own marketing efforts. From sharing client success stories to providing context in Instagram graphics, we demonstrated how creativity and strategic thinking can enhance marketing without compromising honesty.

And as always, we wrapped up the episode by offering some key takeaways for you, encouraging you to assess your digital presence, get creative with your marketing strategies, and practice discernment when consuming online content. By focusing on integrity, transparency, and context in marketing, we aim to elevate the standards of the online business space and foster trust and respect among our communities.

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Today, we're tackling the tough topic of how entrepreneurship can freakin' SUCK sometimes...

As entrepreneurs, we often see the glamorous side of running a business on social media, with posts showcasing success, wealth, and freedom. However, the reality is that entrepreneurship comes with a significant amount of responsibility, sacrifice, and risk-taking. It's not always easy, and there are many highs and lows along the way.

Throughout the episode, we discuss the importance of embracing the full picture of entrepreneurship, including the challenges and discomfort that come with it. We emphasize the need to acknowledge the responsibility that accompanies building a business and the importance of having a strong vision to guide you through the tough times.

We share personal anecdotes and practical tips for navigating the "sucky" seasons of entrepreneurship. From leaning on your support system and finding ways to blow off steam to prioritizing your physical and mental health, we highlight the importance of self-care and resilience in the face of adversity.

Ultimately, it's normal to face resistance and challenges in entrepreneurship. By staying true to your vision, seeking support from loved ones, and taking care of yourself, you can weather the storms and come out stronger on the other side.

Join us as we explore the real, raw side of entrepreneurship and provide insights and strategies to help you thrive in the face of adversity. Remember, you're not alone in this journey, and together, we can overcome the sucky seasons and continue to grow and succeed in our businesses.

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Corina is the Artist behind Wild & Free Jewelry. She hand makes magical crowns and upcycles jackets from vintage denim. And we had the absolute honor of interviewing her! We discussed topics such as:

✨The origin story of Wild & Free Jewelry
✨Building a loyal community of customers online
✨Business growth
✨The creative process
✨What it's like being a full-time artist & maker
✨Learning how to price your work as an artist
✨Finding your unique creative voice
✨And more...

It was such a delight to have her on the podcast and discuss all the intricacies of running an online business while being a full-time artist. We hope you enjoy!

Corina's Links:
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Etsy

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