Let's Talk Marketing  By  cover art

Let's Talk Marketing

By: Katya Allison
  • Summary

  • Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.
    Copyright 2023
    Show more Show less
activate_primeday_promo_in_buybox_DT
Episodes
  • Expert Advice on B2B Content Strategy
    Jul 24 2024

    In this insightful episode of Let’s Talk Marketing we chat with, Christoph Trappe, an expert in content marketing, and talk through content marketing for B2B. He highlights the importance of crafting content tailored to different stages of the buyer's journey and multiple personas within buying committees, rather than focusing solely on a single buyer persona. He advocates for leveraging SEO strategically and underscores the value of maintaining a human element in content creation, even when using AI tools. Additional the discussion of the ROI of content marketing and the need to strive for continuous learning and asking questions to stay ahead as a way to stay up-to-date on trends. The conversation is rich with practical advice.

    Listeners will walk away with insights on:

    • Journalists excel in content marketing due to their ability to quickly uncover stories, avoid fluff, and meet tight deadlines, making them valuable team members.
    • A successful content strategy involves creating various forms of content like articles, social posts, and emails to maximize reach and engagement across multiple platforms.
    • Overcoming outdated practices like using printed materials and traditional workflows is crucial for modern content strategies, emphasizing the need for digital transformation and efficiency.
    • Staying updated on marketing trends through podcasts, books, and social media, and constantly experimenting with new techniques can enhance a content marketer’s effectiveness.
    • Effective B2B content marketing requires creating content tailored to different stages of the buyer’s journey, from awareness to decision-making, addressing specific pain points and solutions.
    • While AI can assist in content creation, the human touch is essential for producing engaging and authentic content that resonates with the audience and performs well in SEO.
    • Salesforce exemplifies effective content marketing by consistently producing high-quality, relevant content that supports its robust distribution network, setting a benchmark for others.
    • Measuring content marketing ROI involves tracking various metrics such as search impressions, click-through rates, and engagement, and understanding their impact on overall business goals.
    • Everything a company produces, from social media posts to customer quotes, is content. Recognizing and leveraging this can significantly enhance a brand’s marketing strategy.
    • Maintaining a curious mindset, asking questions, and seeking to understand the underlying goals and processes can drive better content creation and strategic decision-making.


    Follow Christoph on LinkedIn - LinkedIn.com/in/christophtrappe

    Follow Christoph on Twitter (X) - @CTrappe

    Learn more about Growgetter - Growgetter.io

    Show more Show less
    48 mins
  • The Art and Science in Brand Positioning
    Jul 16 2024

    In this podcast episode, Katya Allison interviews Kathy Guzman Galloway, a brand positioning expert in the CPG industry. Kathy shares insights from her career journey, starting at PepsiCo and now running her own consultancy, The Clarity Wizard. She emphasizes the importance of brand positioning as a strategic foundation for businesses, distinguishing it from branding. Kathy introduces her framework of brand fundamentals, which includes purpose, mission, positioning, values, and identity. She stresses the significance of understanding consumers through research, offering practical, cost-effective methods for startups and established brands alike. The conversation covers emerging trends in consumer experiences, the challenges of diversity in branding, and the simplification of marketing choices. Kathy concludes with advice on the essence of marketing: building relationships with consumers by understanding and meeting their needs. Throughout, she advocates for clear, strategic thinking in brand development and marketing..

    Listeners will walk away with insights on:

    • Brand positioning is a strategic conversation that should precede branding. It answers who a brand is serving, what it is serving, and why the audience should care.
    • Both qualitative and quantitative research are important for understanding the audience and making informed business decisions.
    • The recent trend in the market is towards more specific language and solutions, resulting in products that consumers can truly love.
    • The startup wave has forced organizations to serve their audiences smarter, leading to better communication and market solutions.
    • It's crucial for brands to revisit their brand fundamentals before starting any new initiative. This helps maintain consistency and aligns the team towards the brand's mission and values.

    Follow Kathy on LinkedIn here.

    Show more Show less
    52 mins
  • Strategies for Creating a Strong Brand with Archita Fritz
    Jul 9 2024

    This episode of "Let's Talk Marketing" explores the world of marketing with Archita Fritz, a fractional CMO specializing in product marketing for startups and scale-ups. Discover Archita's journey from engineering to marketing, her passion for growth, and the essential elements needed for building a strong brand. This episode is packed with actionable insights on brand building, customer engagement, and navigating marketing challenges.

    Listeners will walk away with insights on:

    - Importance of understanding your audience for effective marketing.

    - Build emotional connections even with non-glamorous products.

    - Clear messaging trumps cleverness in brand communication.

    - Founder-led marketing can be effective for startups with limited budgets.

    - The role of culture in driving sustainable business growth.

    - Global market entry requires understanding local customer needs.

    - Responsible marketing involves aligning profit with purpose for long-term success.

    Follow Archita on LinkedIn - https://www.linkedin.com/in/architafritz

    Follow Archita on Instagram - @embracingonly

    www.readysetbold.com

    www.embracingonly.com


    Show more Show less
    51 mins

What listeners say about Let's Talk Marketing

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.