My business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months! Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links: • Book a 1:1 Power Hour with me • How I can support you with social media marketing - my website • Connect with me on Instagram or Facebook • Take my FREE social media quiz to discover what is keeping you stuck!

Next to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy isn't super popular.

You'll discover:

• How we got started from zero, in a foreign country
• The strategies we used to tell people about his new venture
• How to use Google reviews on social media
• The secret to posting consistently for a long period of time

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode here
• Leave Jeroen a follow on his socials: Instagram & Facebook
• Book a 1:1 Power Hour with me
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!

A third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client Anneliese Hough who is tackling this issue head-on with her startup, Magic Beans. Magic Beans uses social media marketing to connect home growers, fostering a community that swaps surplus produce and promotes sustainable food practices.

You'll discover...

• What challenges startups face when using social media
• How Anneliese overcomes them in her own startup Magic Beans
• What really surprised her about using social media to grow her business
• How she reacts to negative comments
• Why she decided to get specialist support for marketing
• Anneliese's advice for businesses who are just starting out with social media

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Anneliese on Linkedin, follow Magic Beans on Instagram & sign up for free here
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

Social media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴), people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson, a vocal advocate for humane business practices rooted in respect, empathy and trust.

You'll discover...

• How we got ourselves into this situation
• Common practices that we have come to believe are normal but actually aren't ("you just need to be 1 step ahead of your client", 20% interest on payment plans etc)
• Red flags to look out for when working with a coach
• Faceless accounts & MRR - the latest online business hoax
• What we can do about all of this

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Maggie on Instagram or her website
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra about how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.

You'll discover...

• What evergreen content is & how it's different to other types of content
• How it can help you be more efficient and effective
• The key benefits AND shortcomings of evergreen content
• What evergreen formats work best
• Practical tips on how to get started

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Anita on Instagram or her website
• Listen to Anita's podcast "Marketing that leads" (Spotify - Apple Podcasts)
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.

You'll discover...

• What omnichannel marketing is and ISN'T
• How to choose the right touchpoints for your brand
• How to avoid getting overwhelmed, especially when you don't have a huge team
• Which channels to focus on when you don't have a huge budget
• And how to do omnichannel marketing well

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Jen on Instagram or Linkedin
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.

You'll discover...

• What we wording we should use: influencers or content creators?
• Common misconceptions brands have about influencers
• How to find the right creators to collaborate with
• Red flags you should watch out for
• What to do when you only have a small budget
• What makes a successful influencer campaign

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Brittany on Instagram
• We Are Tenzing on Instagram & NZ Creator Con on Instagram
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram!

You'll discover:

• Industry benchmarks for reach on Instagram & Facebook - what do we consider "good" and "bad" reach?
• 2 things to check before making changes to your content
• Tips on how to fix your organic reach
• My opinion on DM outreach strategies
• What really matters when it comes to SM marketing - no matter what you sell

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Book a 1:1 Power Hour with me
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!