• Level 3 Selling | 426

  • Jul 3 2024
  • Length: 7 mins
  • Podcast

Level 3 Selling | 426 By cover art

Level 3 Selling | 426

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  • Summary

  • The key to success in sales is reaching level three selling activities, which involves proactively identifying and solving customer problems, anticipating future issues, and providing long-term value to the customer.
    • Understand the three types of salespeople and where you fit in the market to differentiate yourself in a competitive market.
    • Differentiation and cost reduction can only go so far, so the key to success in sales is reaching level three sales activities.
    • Level 3 selling is about proactively identifying and solving customer problems, rather than waiting for them to tell you.
    • Level 3 selling involves anticipating and highlighting future problems for the customer, moving beyond just identifying and solving current problems.
    • Understand the market and customer base to provide long-term perspective and value to the customer.
    • Level 3 selling involves predicting and anticipating future problems for customers and guiding them, leading to less focus on price and differentiation.
    • Companies are looking for business partners, not just suppliers, in today's hyper competitive market, so strive for level three selling.
    • A great speaker delivers real content, engages the audience, and motivates them, but the most important thing is to make the client look good, not oneself.
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