Sales Influence - Why People Buy!  By  cover art

Sales Influence - Why People Buy!

By: Victor Antonio
  • Summary

  • I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Episodes
  • How to do Product Demos 101 | 432
    Jul 25 2024
    Effective product demos should be customer-centric, focused on framing the issue, showing how it applies to the client, and discussing the issue resolution, while also structuring the presentation to tell them, show them, and then tell them what you just told them.
    • Presenting a simple formula for effective product demos by layering more value on top of basic presentation skills.
    • Presenting a demo sequence should focus on being customer-centric, framing the issue, showing how it applies to the client, and discussing the issue resolution.
    • Show how to view sales activities and revenue quickly and easily to save time and access information efficiently.
    • Resolve the issue by structuring your presentation to tell them, show them, and then tell them what you just told them, creating mini structures within a larger presentation.
    • Imagine how easy it will be for you to have quick access to information and meaningful conversations with your salespeople.
    • Use the same structure to address multiple customer issues by identifying and resolving them one by one.
    • Show customers that your software is easy to use, provides timely information, and tell a story through your demo to properly showcase your product's features.
    • Fast classes on the platform offer 15-20 minute content for sales training, and the key to being a great speaker is to make the client look good, not oneself.

    Summary for: https://youtu.be/08emzbC8WUE by Eightify

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    6 mins
  • Don't Value Dump | 431
    Jul 19 2024
    When presenting a product or service to a client, it is important to focus on understanding the customer's needs and presenting tailored solutions, rather than overwhelming them with too many features and justifying the price through a long presentation.
    • Stop overselling and value dumping when presenting a product or service to a client.
    • Building more value justifies the price and helps the customer rationalize, but quantity does not equal quality and can oversaturate the customer.
    • Overwhelming customers with too many features and not understanding their needs leads to value dumping and losing the sale.
    • Understand what the customer wants and needs, and present solutions tailored to their current and future needs.
    • Don't overwhelm customers with all the features of a product, focus on demonstrating what they need and establish value.
    • Focus on the essential features now, and mention future benefits to avoid overwhelming the prospect.
    • Be selective in presenting value, focus on how your product or service can help the client, and avoid justifying the price through a long presentation.
    • Sell more faster by delivering real content, engaging the audience, and motivating them to push beyond their comfort zone.

    Summary for: https://youtu.be/-CTOiIcjQAw by Eightify

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    8 mins
  • Bring on the PAIN | 430
    Jul 18 2024
    Creating a sense of urgency and demonstrating the tangible value of the product or service is crucial in driving sales and motivating customers to make a change.
    • Create a sense of urgency to overcome status quo bias and encourage customers to buy.
    • Show the customer that the pain of staying the same is greater than the pain of change to motivate them to move forward.
    • Use ROI calculators to show customers the cost of investment in your system.
    • After 18 months, you'll get your money back and there's a lot of upside, so use ROI calculators and break even points to show the customer.
    • Show customers how not having certain features or services is causing them to lose market share, create urgency by demonstrating cost reduction and tie it back to their ability to be more competitive and grow their business.
    • Operational cost and opportunity cost are important to quantify and communicate to customers in order to show the tangible value of what they're missing out on.
    • Quantify the customer's pain and position it as greater than the pain of change to create urgency and drive sales.
    • Selling is about understanding the customer's pain, positioning the solution, and taking care of them, not about the speaker.

    Summary for: https://youtu.be/ejmFqZxCcF0 by Eightify

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    7 mins

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love this podcast...quick relevant and valuable

very formative and helpful sales tips . practical and effective skills that any one can apply today

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Victor Antonio

I've been following Victor for a fee years, off and on. I've had 2 jobs where I'm hired for one thing but quickly get put in positions where I'm having to sell more and more. I always look to Victor's work for help improving my skills and brushing up. selling doesn't come natural to me, and it can be stressful although I do reasonably well with it naturally. Victor's content, both free and his paid Sales Velocity Academy are my analytical dream come true. I like having internal scripts already though out. I like knowing the various conversation paths I'm going to take before I enter into a sales conversation. You have to know where you're going in order to steer the conversation with skill. Victor's content can bring years of experience and knowledge to your fingertips, rapidly expanding your knowledge base from a rookie to the veteran. I was sold 3 years ago, and I'm still sold now. Here's a return customer, satisfied and ready to spend more money on the sales academy. Thanks for your hard work Victor.

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