Episodes

  • 88: #88 Feeling Invisible? Here's What To Do

    88: #88 Feeling Invisible? Here's What To Do
    Jul 25 2024
    Social media places such immense pressure on business owners, doesn't it? There's that really annoying belief that we need to be constantly 'active' and appear like we're shouting for attention and if it's not working; the numbers aren't growing or we're not going viral... it's no wonder we fall into the trap of feeling invisible. So what do we do?

    However, true visibility is about authenticity and making meaningful impact. It's like ants (bear with me...), even the smallest and often unnoticed insects play an essential role. Remember: your value is not diminished by a lack of visibility.

    Listen to hear:
    • Visibility vs. Invisibility
    • Understanding Your Purpose
    • Losing Your Way in Business
    • The Pitfalls of Unbridled Visibility
    • Strategies for Visibility
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    29 mins
  • 87: #87 Stay Small To Grow Bigger

    87: #87 Stay Small To Grow Bigger
    Jul 18 2024
    How can we 'stay small' to grow bigger? It sounds like an oxymoron, doesn't it - but let me explain...

    Believe me, I've been there, feeling this pressure to grow, grow, grow and - honestly - it left me feeling as unfulfilled and unsatisfied as I ever had done before. It's so easy to get swept up in the 'conventional' notion that business success equates to expansion and huge financial growth but I say that a more nuanced approach where you prioritise autonomy, personal fulfilment and defining success based on YOUR terms is what truly matters.


    Listen to hear:
    • Autonomy and Defining Success
    • Misguided Pursuit of Growth
    • Defining Success and Releasing Expectations
    • Outsourcing and Staying Small
    • Time Freedom and Financial Success
    • Empowerment and Business Growth
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    28 mins
  • 86: #86 Unedited + Unfiltered = True Freedom

    86: #86 Unedited + Unfiltered = True Freedom
    Jul 11 2024
    'Authenticity' has become such a buzzword, hasn't it... but what does it really mean? Being your genuine self takes courage - to embrace your vulnerabilities alongside your strengths, but with it comes power and inner confidence.

    Trust me, it’s been a journey of learning to love and accept myself, quirks and all, and in this episode I share with you all that I have learnt about business whilst shedding the pressure of 'perfection'

    Listen to hear:
    • The concept of authenticity and the freedom of being oneself.
    • Unmasking and understanding oneself post-autism diagnosis
    • The pressure on women to be different
    • The impact of memory lapses on business authority
    • The authenticity of public figures
    • The importance of unedited authenticity
    • Empowering women to love who they are
    • Championing self-confidence
    MY STUFF 👇
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    28 mins
  • 85: #85 How To Go From Unknown To Unforgettable

    85: #85 How To Go From Unknown To Unforgettable
    Jul 4 2024
    There seems to be this unrealistic expectation of business owners to achieve rapid success so let me make one thing very clear: there is no such thing as an overnight success!

    Believe me, true and sustainable growth takes time and commitment and this episode is all about how you can implement realistic structures into your business to make sure you're laying the groundwork for future success and create your reputation and being a business owner clients are going to want to remember.


    Listen to hear:
    • Transitioning from Unknown to Known
    • My own journey of becoming the go-to person for social media and her early interest in social media.
    • Becoming Unforgettable
    • Building Trust and Longevity
    • Core Fundamentals of Business
    • Building a Life-First Business
    • Mastering Social Media Marketing
    • Engaging with the Audience
    MY STUFF 👇
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    28 mins
  • 84: #84 Who You Surround Yourself With Matters

    84: #84 Who You Surround Yourself With Matters
    Jun 27 2024
    There's a saying: "You are the average of the five people you spend the most time with" and, in my experience, it's true - not just in your personal life but in your business too. Surrounding yourself with the right people is crucial and, in this episode, I'm going to dive into how you can apply this wisdom to your business growth.

    Drawing from my own experiences, I'll share with you how being part of supportive communities and networking groups has significantly influenced my own personal and professional growth.

    Listen to hear:
    • The importance of surrounding yourself with the right people
    • The influence of joining an entrepreneurs community
    • The personal impact of business growth
    • The challenge of loneliness in solo entrepreneurship
    • choosing the right space and community for business growth
    • The value of in-person and online networking
    • The journey of Confidence to Grow program
    • Reflecting on supportive communities
    MY STUFF 👇
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    28 mins
  • 83: #83 Are You Doing Too Much?

    83: #83 Are You Doing Too Much?
    Jun 20 2024
    In the fast-paced world of business, it's easy to fall into the trap of doing too much. That's why I want to talk about the importance of simplifying your business to avoid feeling overwhelmed!

    I'll share my own journey of dealing with overwhelm and the strategies I used to streamline my business. I'll help to distinguish between real overwhelm and perceived overwhelm, and highlight the benefits of focusing on a single group program. I also explain why I decided to go back to an audio-only podcast format and how it positively impacted my well-being.

    Listen to hear:
    • The impact of being overwhelmed on reaching business goals and the importance of managing headspace.
    • Entrepreneurial Space Challenges
    • Recognizing Overwhelm
    • Highlighting the importance of focusing on select marketing channels
    • Confidence to Grow
    • Simplification and Automation
    • Encouraging simplicity in business and decision-making
    MY STUFF 👇
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    28 mins
  • 82: #82 Help! I Hate Marketing!

    82: #82 Help! I Hate Marketing!
    Jun 13 2024
    Ever feel like marketing your business is akin to scaling Mount Everest? I've been there, grappling with the daunting task of keeping my business visible in the cacophony of the online world. But what if I told you marketing is really about starting conversations? It's about finding your voice in the noise, and trust me, it's not as intimidating as it sounds

    I've come to see marketing not as a chore, but as a chance to engage in meaningful conversations, and it's vital to really believe in the impact your business can make.

    Listen to hear:
    • Reframing Marketing as Conversations
    • My Background in Marketing
    • Impact of Online Presence and Vulnerability
    • Transition from Brand Name to Personal Branding
    • Diverse Marketing Strategies
    • Social Media Grind and Preferences
    • Passion-Led Marketing
    • Support and Resources
    MY STUFF 👇
    💌 Get weekly no-BS emails
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    28 mins
  • 81: #81 Focus On Service Not Sales To Grow Your Business

    81: #81 Focus On Service Not Sales To Grow Your Business
    Jun 6 2024
    We all want our businesses to be profitable, right? But here's the thing – if we're only chasing the money and profits, we might just be missing the mark. In this episode, I unpack the reasons why service - and being mindful of your clients happiness - is vital. It's about creating value that keeps clients coming back for more, not just once, but as loyal fans.

    I share some personal stories and examples that showcase just how pivotal great service is to your business's reputation and success. Plus, I'll let you in on how setting clear expectations can make all the difference.

    Listen to hear:
    • The importance of service
    • The importance of delivering on promises made to clients, especially in higher-priced service-based businesses.
    • The impact of service on sales
    • The need for aligning sales and service
    • Service level impacts business scalability, pricing, and the ability to provide high-quality, impactful service to clients.
    • Integrity in Business
    MY STUFF 👇
    💌 Get weekly no-BS emails
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    28 mins