Limited Supply By cover art

Limited Supply

By: Nik Sharma & Moiz Ali
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  • Summary

  • So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts. AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Their data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. Learn more at https://www.aftersell.com/limited
    Copyright 2023 Nik Sharma & Moiz Ali
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Episodes
  • S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)

    S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
    Jul 24 2024
    You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth? She also chats about *that* Met Gala Doja Cat moment, and explains the value of great partnerships and distribution. Which celebrity brands does Dianna think are enough to give Crown Affair a run for their money? And why are patience and time the two secret ingredients for growing a successful DTC? You won’t want to miss this jam-packed ep with one of the brightest minds in the industry. AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit https://www.aftersell.com/limited. 00:01:53 - Founder of Crown Affair Shares Journey 00:10:09 - Crown Affair's Growth and Revenue 00:12:11 - Hair Care: A Skincare Approach 00:16:20 - Building Exceptional Hair Care Products 00:20:45 - Brand Pillars: Visual Literacy and Storytelling 00:26:22 - Brand Success Requires Patience and Time 00:30:57 - Brand Building Essentials 00:40:20 - Exclusive Sephora Partnership Drives Growth 00:43:38 - Navigating Retail Partnerships for Success 00:47:41 - Optimizing Reviews for Better Marketing 00:49:11 - Building Communities in the Beauty Industry 00:51:17 - Celebrity Brands: Success vs. Failure 00:54:27 - Underpriced Attention in Brand Marketing 00:57:45 - Diana Cohen's Free Mentorship Program Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    1 hr and 2 mins
  • S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews

    S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
    Jul 10 2024
    You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute necessity. What’s the one legal mistake that could be your DTC’s ultimate downfall? And later the guys discuss where you should allocate your ad spend, how to acquire your first customer, and how to encourage customers to leave reviews (without resorting to flat-out bribery). Which businesses will go bankrupt in 2024 (RIP Big Lots, and whatever it is you sold)? Nik and Moiz also reveal how another business’s bankruptcy might spell doom for fine breastaurant establishments everywhere. 00:00:00 - Answering 50 Listener Questions 00:00:39 - Biggest Mistakes of New DTC Founders 00:05:45 - Biggest Mistakes Brands Make at $10M+ 00:09:35 - Best Way to Acquire Customers in 2024 00:11:32 - Real Impacts of AI in Marketing 00:17:37 - Efficiency vs. Ad Spend Trade-off 00:20:27 - How to Get Customer Reviews 00:22:57 - Encouraging Social Media Reviews Effectively 00:29:12 - Predicting Retail Bankruptcies in 2024 00:31:56 - Switching from Amazon to DTC: Survival Tips 00:36:00 - Moiz’s Final Sign-Off Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    39 mins
  • S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)

    S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)
    Jul 3 2024
    Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into the complexities of running a software business and unravels the many challenges of ERP implementation. Why is it critical to integrate your ERP with other sales channels? And why is marketing the straw that can break any SaaS company's back? Plus, find out why you should be considering Fulfil over big dogs like Netsuite (not that, uh... Sharoon’s biased or anything), and discover Sharoon’s plans for Fulfil’s future. Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections. Visit fulfil.io to learn more. 00:01:48 - Building a Successful ERP System 00:04:59 - Why Businesses Use ERP Systems 00:13:51 - Building an Internal Feature Ecosystem 00:15:23 - Software for Managing Large Warehouses 00:15:58 - Building a Strong Engineering Team 00:26:08 - TikTok Shop Integration for Businesses 00:29:08 - Understanding Fulfillment in Business Operations 00:29:54 - Building an Efficient ERP System 00:37:35 - Understanding Churn Rates in Business 00:46:31 - Implementing Marketing Strategies for Success 00:57:00 - Stock Options: Long-Term Investment Strategy 00:58:31 - When to Raise Prices in Business 01:02:44 - Buying Shares Shows Business Discipline Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    1 hr and 4 mins
Leadership Marketing Economics
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