In todays episode i sit down with Bernt Ullmann, a prominent figure in the licensing and brand management industry, often referred to as the "$6 Billion Man." Ullmann shares insights from his extensive career, including his involvement in one of the largest celebrity licensing deals with Jennifer Lopez, valued at $3.5 billion. He discusses his journey from working with Donna Karan and Fubu to partnering with Tommy Hilfiger and launching Star Branding. The conversation delves into the intricacies of licensing, highlighting its two primary forms—territory and product licensing—and the significant role it plays in business expansion.

Bernt offers practical advice for entrepreneurs looking to scale their businesses beyond traditional methods like funnels and social media. He emphasizes the importance of creativity and thinking big, citing examples such as Fubu's innovative trade show strategy and Tommy Hilfiger's collaboration with Gigi Hadid. The episode underscores the potential of licensing and strategic partnerships to drive growth and reach new markets, encouraging entrepreneurs to overcome limited beliefs and explore these opportunities. Ullmann also shares resources for listeners to learn more about his work and continue their education in brand acceleration and IP monetization.

CHAPTERS

01:08 - Introduction to the $6 Billion Man: Ben Allman

02:09 - Ben Allman's Career Highlights and Major Deals

03:30 - Brand Management and IP Monetization in Fashion

04:42 - The Evolution of Fubu: From $100 Million to $400 Million

05:55 - Star Branding and The $3.5 Billion J Lo Deal

07:08 - Understanding Licensing: Territory and Product Licensing

08:35 - Practical Steps for Small Businesses to Start Licensing

09:15 - Creative Marketing Tactics: The Fubu Trade Show Strategy

10:31 - Celebrity Collaborations: The Tommy Hilfiger & Gigi Hadid Example

12:18 - Case Study: The Jennifer Lopez Deal with Kohl's

14:09 - Breaking into New Markets with Strategic Partnerships

16:43 - Thinking Big: Overcoming Limited Beliefs in Business

17:59 - Final Thoughts on Expanding Your Business with Licensing

18:27 - Where to Learn More About Ben Allman

19:00 - Closing Remarks and Future Collaboration Prospects

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All Gas. No Breaks. In todays episode i share insights on my hectic yet productive lifestyle, emphasizing the importance of relentless effort, extensive networking, and strategic planning. I describe my packed schedule, which often includes attending multiple events in different cities within a short time frame, and how i maximize every moment, even during travel. I attribute much of my success to consistently saying yes to opportunities and pushing myself to maintain a high level of productivity, despite the challenges of constant travel and limited sleep.

I also touch on the significance of maintaining a healthy routine, including regular exercise, proper nutrition, and efficient time management. I go over practical tips for staying productive while traveling, such as scheduling calls during transit, utilizing in-flight Wi-Fi for work, and ensuring a healthy diet by arranging for protein shakes and energy drinks to be delivered to my hotel. My approach combines dedication, strategic thinking, and a commitment to self-care, which i believe are crucial for achieving extraordinary success.

CHAPTERS

01:13 - Welcome to Living the Red Life

01:18 - All Gas, No Breaks: The Hustle Mindset

01:25 - The Power of Networking and Events

02:05 - From Judge Panels to Red Carpets: A Busy Week

02:31 - Juggling Networking and Business Management

02:53 - Overcoming Excuses to Attend Events

04:00 - Going Nomad: A Strategy for Success

05:01 - Lifestyle Design for Business Growth

06:45 - Extreme Measures for Extreme Success

07:00 - A Day in the Life: Event Hopping Across Cities

08:43 - The Cost of Success: Sacrifices and Payoffs

09:25 - Maximizing Opportunities Through Relationships

10:52 - Managing Business While Traveling

13:20 - Stacking the Day: Optimizing Every Minute

16:20 - Staying Healthy and Energized on the Road

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In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful.

Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success.

CHAPTERS

01:12 - Welcome to Living The Red Life with Steve Forbes

02:10 - The Origins of the Forbes Media Empire

03:33 - Lessons from the Great Depression

04:50 - Adapting to the Internet Era

06:47 - The Importance of Innovation in Business

08:02 - Navigating Unpredictable Events

09:40 - Entrepreneurial Mindset During COVID-19

10:26 - Balancing Crisis Management with Future Planning

11:30 - The Evolution and Future of Forbes

13:26 - The Constant Need for Differentiation

14:43 - Maintaining Momentum in Business

15:56 - Advice for the Younger Entrepreneurial Self



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