Loan officers often overcomplicate success: chasing new tools, CRMs, and shiny widgets… when the truth is, winning with agents comes down to just three things.

In this episode of the Loan Officer Leadership Podcast, Steve Kyles and Frank Garay reveal the simple, proven formula that will win you business and build long-term trust with qualified agents.

You'll learn:

• The three things every agent truly wants from their lender
• How to remove chaos and become their competitive advantage
• Why consistency beats every marketing trick in the book
• How to turn communication and follow-up into new referrals

Stop chasing the next silver bullet. Do these three things well, and word will spread fast. Book a free strategy call to learn how to implement this system at FreedomPlanningCall.com.

In this episode of the Loan Officer Leadership Podcast, Steve Kyles and Chelsea Gardner dive into the real reason most originators struggle to stay visible, and how to fix it fast.

You'll learn:

• How to build trust with agents using the "7-11-4" strategy
• Why targeted Facebook and Instagram ads create an "everywhere" effect
• What to do if you have more time than money, or more money than time
• The difference between "done-for-you" and "done-with-you" ad services
• How just one closed loan can pay for an entire year of marketing

If you're tired of cold calls and ready to build real influence, this episode will show you exactly how to become the most visible, trusted lender in your market.

To learn more about Chelsea's ad services and mentorship, visit FullyAlignedMarketing.com and use code STEVE20 to save on your first month of membership.

Your database is your legacy. In this episode of the Loan Officer Leadership Podcast, Steve Kyles and Frank Garay break down the one thing most loan officers neglect—yet it holds the power to generate $9K to $27K per month when stewarded correctly.

You'll learn:

• Why your database is the most valuable asset you own
• How to back it up, protect it, and monetize it (even if you've let it slide)
• How Steve pulled 500+ agent contacts from past deals using Model Match
• The exact monthly rhythm to turn your list into a money machine

Need help organizing, cleaning, and marketing to your list?
Book a free strategy call at FreedomPlanningCall.com

've nailed the conversation. You've followed up. But if agents still aren't calling you back, here's the missing piece: proof.

In this final episode of the 3-part series, Steve Kyles and Frank Garay break down the third reason loan officers get ghosted… making the same promises everyone else does, without the receipts to back it up.

In this episode:

• What agents actually mean when they say "close on time"
• How to show, not just say, what makes you different
• Why small kept promises are more powerful than bold claims
• Tools to present your scripts, track record, and weekly touchpoints
• How to leverage your team's results if you're new or just starting out

Don't just tell agents what you'll do. Show them. Prove it. Then do it.

Download the full 12-Week Agent Follow-Up Plan + "Why Realtors Ghost You" PDF at FreedomPlanningCall.com

So, you had a great meeting with a qualified agent… great conversation, good connection, and then… nothing. Silence. Crickets.

In Part 2 of Why Realtors Ghost You, Steve Kyles and Frank Garay break down the second big mistake that causes great opportunities to fade: weak or inconsistent follow-up.

You'll learn:

• Why most "ghosting" isn't personal, it's just timing and consistency
• The data behind how long it really takes for agents to respond
• How to structure your 12-week follow-up plan (and what to say each week)
• The three things agents actually want from a lender… hint: it's not your fancy product flyer
• How to break bad habits and build new referral relationships that stick

The secret isn't in what you say, it's in how long you stay consistent.

Grab the free 12-Week Follow-Up Plan at FreedomPlanningCall.com and start converting more of your coffee meetings into closed deals.

Ever wonder why agents don't call you back, even when the conversation felt great?

In this episode, Steve Kyles and Frank Garay dig into one of the biggest frustrations for loan officers: getting ghosted by realtors. But the real issue might not be what you think.

You'll learn:

• The #1 mistake that makes agents stop responding
• How to shift from product pitching to relational prospecting
• Why asking better questions builds trust (and gets more callbacks)
• The psychology behind why "ghosting" is often just a false story we tell ourselves
• Real-world examples of how persistence leads to big deals… even after weeks of silence

Stay top of mind, follow the plan, and stop letting feelings dictate your follow-up.

Ready to level up your agent conversations? Book your Freedom Planning Call and get the talk tracks, templates, and weekly action plan.

The way consumers search is changing, and AI is leading the charge. In this episode, I sit down with Chris Johnstone to unpack the new rules of getting found online. If you want to generate high-quality leads from ChatGPT, Grok, and other AI engines, this is a must-listen.

We cover:

• Why Yelp and Reddit matter more than ever
• How to position your brand for AI recommendations
• The key differences between personal vs. business branding
• Ninja strategies for getting five-star reviews and Reddit shout-outs
• How to educate your referral partners and win the AI race together

AI is the new Google. Are you showing up?
Grab your free prompts at LoanOfficerBrand.com and get ranked before your competitors even realize what's happening.

→ Learn more or book your own strategy call at FreedomPlanningCall.com

The last quarter of the year isn't a time to slow down, it's a time to set up your best year ever. In this episode, I sit down with Frank Garay to unpack a simple, strategic Q4 playbook that helps loan officers stay consistent, avoid burnout, and finish the year with momentum.

You'll learn:
• How to structure your prospecting even during holiday weeks
• The one decision that separates top producers from the pack
• Why planning time off in advance leads to better results
• How to stack high-tech, low-time farming for consistent lead flow
• The value of staying consistent when others tap out

Ready to crush Q4 and make January your best month yet?
Book a call with us at FreedomPlanningCall.com and let's build your plan together.