In this episode of Local Biz Buzz, marketing expert Donna Gunter shares nine simple but powerful changes you can make to your website's homepage to increase conversions and drive more sales.

From making your contact information easily accessible to highlighting your unique selling proposition and incorporating high-quality visuals, Donna covers actionable steps to optimize your digital storefront.

Real-life success stories, like that of a medical transcription business increasing sales consultations by 15%, illustrate the impact of these strategies. Tune in to learn how to turn visitors into customers and enhance your website's effectiveness.

00:00 Introduction: Why Your Website Isn't Working

00:23 Nine Simple Tweaks for Maximum Impact

02:23 The Importance of a Welcoming Homepage

03:39 Crafting a Compelling and Unique Selling Proposition

04:45 Visuals and Copy: The Power Duo

05:45 Collecting Leads and Social Proof

07:29 Testing and Continuous Improvement

07:45 Conclusion and Special Offer

08:37 Breakthrough of the Week: Beth's Success Story

09:29 Final Thoughts: Strategic Changes for Better Results

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends

In this episode of Local Biz Buzz, marketing expert Donna Gunter discusses the significant impact of customer reviews and user-generated content (UGC) on local businesses.

Drawing from her 25 years of consulting experience, she outlines five effective strategies: cultivating community engagement, showcasing customer testimonials, running contests, encouraging reviews, and using branded hashtags.

She also highlights a successful case where a boutique owner used UGC to go viral, significantly increasing foot traffic and sales. Listeners are encouraged to download a free list of 65 tips to incorporate customer feedback into their marketing efforts.

00:00 Introduction: The Power of Customer Reviews

01:20 Welcome to Local Biz Buzz

01:50 Understanding User Generated Content (UGC)

02:16 Strategies for Cultivating UGC

02:41 Showcasing Customer Stories

03:08 Interactive UGC: Contests and Challenges

03:28 Encouraging Reviews and Testimonials

03:54 Creating Branded Hashtags

04:10 Repurposing Customer Content

04:38 Engaging and Acknowledging Your Community

05:15 Special Offer: 65 Tips for Marketing Success

05:56 Breakthrough of the Week: Sabrina's Boutique

06:56 Conclusion: Transform Your Social Media Presence

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends

In this episode of Local Biz Buzz, marketing consultant Donna Gunter shares four essential tips for improving local search engine optimization (SEO) to help businesses attract more customers and boost profits.

The episode covers the importance of Google Business Profile, garnering online reviews, engaging with local media, and optimizing website titles and descriptions. A case study of a local HVAC business owner highlights the effectiveness of these strategies.

Donna also offers a downloadable list of 65 tips to further assist businesses in optimizing their online presence. Tune in to learn how to implement these actionable steps and enhance your local search rankings.

00:00 Introduction to Local SEO

01:11 Welcome to Local Biz Buzz

01:38 Importance of Local SEO

01:57 Tip 1: Optimize Your Google Business Profile

02:43 Tip 2: Boost Your Online Reviews

03:12 Tip 3: Get Local Coverage

03:37 Tip 4: Optimize Titles and Descriptions

04:11 Conclusion and Special Offer

04:55 Breakthrough of the Week: HVAC Business Success Story

05:59 Final Thoughts and Call to Action

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends

In this episode of Local Biz Buzz, Donna Gunter, a seasoned marketing consultant with over 25 years of experience, discusses the immense value of participating in local community events for small business owners.

Highlighting the power of face-to-face interactions and authentic connections, Donna explains how aligning your business with community events can significantly enhance customer loyalty and brand visibility.

The episode features a success story of an Italian restaurant owner whose participation in a local event led to a 30% increase in restaurant visits.

Additionally, Donna provides practical tips and strategies to make the most of community engagements, emphasizing the positive ripple effect on the local economy and overall business growth.

00:00 Introduction: The Power of Community Events

01:14 Welcome to Local Biz Buzz

01:45 The Impact of Community Events on Local Businesses

02:24 Building Relationships and Trust

03:18 Visibility and Brand Recognition

03:46 Economic Benefits of Community Engagement

04:14 Maximizing Your Participation in Events

04:57 Special Offer: 65 Tips for Event Marketing

05:36 Breakthrough of the Week: Tony's Success Story

07:01 Conclusion: Take Action and Grow Your Business

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends

In this episode, Donna Gunter talks about the power of email newsletters for local businesses. As a marketing consultant with over 25 years of experience, Donna shares her expertise on how an email newsletter can transform your business and become your secret lead-generation weapon.

Donna Gunter is the editor-in-chief of Website Traffic Pro Monthly Playbook and a former higher education administrator turned marketing consultant. She has helped small businesses market themselves for more than 25 years and is passionate about empowering local business owners to revolutionize their marketing strategies.

During the interview, Donna discusses the top 10 reasons why every local business should have an email newsletter. From staying top-of-mind with customers to building brand loyalty, generating leads, and tracking results, Donna breaks down the key benefits of this powerful marketing tool. She also shares a real-life example of how a local chiropractor was able to book 20 appointments from a single email newsletter.

If you're a small or local business owner struggling to drive traffic to your website, generate leads, or build unbreakable loyalty with your customers, this episode is a must-listen. Donna's practical and actionable advice will inspire you to start your own email newsletter and transform your business.

//What To Do Next:

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co.

You can also download her free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends

Ever wish you had a marketing expert with over two decades of marketing experience whispering proven marketing strategies in your ear? That’s exactly what you’ll get when you tune into Local Biz Buzz: Profitable Main Street Marketing, the go-to resource for building and growing a profitable local business, with your host, Donna Gunter.

Her secret power? Breaking down big marketing ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress.

The Local Biz Buzz podcast is an invaluable marketing pep talk in your pocket every week created for small and local business owners who want to grow their businesses and make customers choose them. Whether it’s email marketing, social media, video creation, or website design, each episode is designed to encourage you with actionable tips. We help your local business get in front of the right eyeballs so you can make more sales from your marketing strategies.

Tune in, get inspired, and get ready to discover why local small business owners have turned to Donna for 25+ years for guidance when it comes to all things marketing.

Whether you're just getting started in your business, run a solopreneur or microbusiness, own a local business downtown, or just looking to take your marketing to the next level, each episode is designed to give you weekly marketing inspiration in bite-size chunks to help you take immediate action on the most important strategies for making clients choose you and creating a buzz about your business!

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends