In this episode of Local Biz Buzz, marketing expert Donna Gunter shares nine simple but powerful changes you can make to your website's homepage to increase conversions and drive more sales.

From making your contact information easily accessible to highlighting your unique selling proposition and incorporating high-quality visuals, Donna covers actionable steps to optimize your digital storefront.

Real-life success stories, like that of a medical transcription business increasing sales consultations by 15%, illustrate the impact of these strategies. Tune in to learn how to turn visitors into customers and enhance your website's effectiveness.

00:00 Introduction: Why Your Website Isn't Working

00:23 Nine Simple Tweaks for Maximum Impact

02:23 The Importance of a Welcoming Homepage

03:39 Crafting a Compelling and Unique Selling Proposition

04:45 Visuals and Copy: The Power Duo

05:45 Collecting Leads and Social Proof

07:29 Testing and Continuous Improvement

07:45 Conclusion and Special Offer

08:37 Breakthrough of the Week: Beth's Success Story

09:29 Final Thoughts: Strategic Changes for Better Results

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends

In this episode of Local Biz Buzz, marketing expert Donna Gunter discusses the significant impact of customer reviews and user-generated content (UGC) on local businesses.

Drawing from her 25 years of consulting experience, she outlines five effective strategies: cultivating community engagement, showcasing customer testimonials, running contests, encouraging reviews, and using branded hashtags.

She also highlights a successful case where a boutique owner used UGC to go viral, significantly increasing foot traffic and sales. Listeners are encouraged to download a free list of 65 tips to incorporate customer feedback into their marketing efforts.

00:00 Introduction: The Power of Customer Reviews

01:20 Welcome to Local Biz Buzz

01:50 Understanding User Generated Content (UGC)

02:16 Strategies for Cultivating UGC

02:41 Showcasing Customer Stories

03:08 Interactive UGC: Contests and Challenges

03:28 Encouraging Reviews and Testimonials

03:54 Creating Branded Hashtags

04:10 Repurposing Customer Content

04:38 Engaging and Acknowledging Your Community

05:15 Special Offer: 65 Tips for Marketing Success

05:56 Breakthrough of the Week: Sabrina's Boutique

06:56 Conclusion: Transform Your Social Media Presence

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends

In this episode of Local Biz Buzz, marketing consultant Donna Gunter shares four essential tips for improving local search engine optimization (SEO) to help businesses attract more customers and boost profits.

The episode covers the importance of Google Business Profile, garnering online reviews, engaging with local media, and optimizing website titles and descriptions. A case study of a local HVAC business owner highlights the effectiveness of these strategies.

Donna also offers a downloadable list of 65 tips to further assist businesses in optimizing their online presence. Tune in to learn how to implement these actionable steps and enhance your local search rankings.

00:00 Introduction to Local SEO

01:11 Welcome to Local Biz Buzz

01:38 Importance of Local SEO

01:57 Tip 1: Optimize Your Google Business Profile

02:43 Tip 2: Boost Your Online Reviews

03:12 Tip 3: Get Local Coverage

03:37 Tip 4: Optimize Titles and Descriptions

04:11 Conclusion and Special Offer

04:55 Breakthrough of the Week: HVAC Business Success Story

05:59 Final Thoughts and Call to Action

//What To Do Next:

You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at https://localbizbuzz.co/eyeballs.

Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter

To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends