Peace to the folk, and I hope you're well. . Listen, this being the season finale, I wanted to switch it up some, but, at the same time, offer a glimpse into where we're going in Season 2...

 I love hip hop, but I love hip hop culture more. It's how I see the world and the various parts of it that interest me most. I'm interested in love, Blackness, Black Business, generational wealth, parenting, real estate, investing, and so on, and I want to talk about it, learn about it first hand from dope people immersed in it. These will be the coming heroes we introduce on "The Marketing Tapes". Ride with me. 

Specific to this episode, when "Black Love" came calling, I was hesitant. I don't like being out front like that, and neither does she. However, our love is wonderful, so why not let that be. We did, it was amazing. As stated, I'm interested in love. So much in fact we created a card game called "The Sweet Spot". We gathered some black folks and "played". I asked them questions from the card game, they gave, the room received. I hope something touches you. 

We wrap things up detailing another marketing technique we used in crafting "OaklandUSA" and "Cool Water" called "Make it Cool". Very strong technique, as there is absolutely no substitute for cool.  And, I conclude words to the hustla from the last episode. Enjoy! I hope we still rocking come Season 2. One Love 
🔴 ⚫️ 
#oldheadenergy 

*Marketing tip
Marketing is really just flirting 

*Activity
Does your product or service have an element of "cool"? If so, think 5 ways to utilize that cool to your benefit. If not, think of 5 ways to insert cool into your product or service.