When you’re helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique architectural marvel in Naperville, auctions are unlocking doors to unparalleled opportunities. Watch my latest video now to learn some of the hidden benefits of luxury auctions and how you can use them to drive traffic for your clients.

Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities in the housing market. Hope emphasizes the importance of organizations like AREAA in advocating for equality in housing and homeownership opportunities. She provides insights into the role of AREAA in addressing discrimination issues and affordability barriers, especially in high-priced markets on the coasts. We also explore the organization's evolution and the benefits it offers to real estate agents, team leaders, and broker-owners. From networking opportunities to educational resources, AREAA is dedicated to supporting its members and making a meaningful impact in the real estate industry.

"Access to a home is a fundamental human right, empowering individuals to choose where they reside." -Hope Atuel

Three Things You’ll Learn from This Episode

- The benefits of joining AREAA as a Realtor - How organizations like AREAA are working to accommodate underwriting guidelines for immigrants and multicultural communities, ensuring equal access to homeownership opportunities. - Hope discusses her role in AREAA as an executive director.

Connect with Hope Atuel: LinkedIn: https://www.linkedin.com/in/hope-atuel-917798/ AREAA website: https://areaa.org/ Connect with Michael LaFido: YouTube:@MarketingLuxuryGroup TikTok:@LuxurySpecialist Instagram:@LuxuryListingSpecialist

What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more.

During our discussion, we emphasized the importance of surrounding oneself with successful people and gaining inspiration from their experiences. Kacie also shares the benefits of incorporating both traditional and modern marketing techniques. Listen and learn.

“My age doesn't define me. It's all about your work ethic and just showing up, being presentable, and knowing your facts.” - Kacie Andreson

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3 Takeaways from This Episode

- Leveraging Your Network: Discover how a strong network can elevate your real estate game.

- Confidence Building Techniques: Learn actionable strategies to build confidence and rapport with sellers.

- Marketing Fusion: Explore the synergies between traditional and modern marketing approaches for optimal results.

Connect with Kacie Anderson: Instagram: https://www.instagram.com/kacieandersonofficial/?hl=en Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.

Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share.

Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered.

We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about these game-changing strategies' cost-effectiveness and potential return on investment.

"We believe a sign in the yard holds more promise than one in the car." - Dustin Fox

If you do a screenshot of leaving, Michael’s book review and podcast a 5-star review as well as Dustin’s book and send them to Dustin, he'll share with you those 7 letters that he referenced for the Rubik’s cube letter.

Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more.

Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today’s episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHREP membership, the evolving trends in real estate, and the potential impact of legal changes on the industry.

Jason also provides updates on the annual national conference in San Diego this September. These conferences offer invaluable networking opportunities and timely insights into the changing landscape of real estate.

Are you ready to learn? Tune in to this episode.

"Dive into Latino business now or risk being left behind. It's not just smart; it's survival. Ride the wave to success!"

Three Things You’ll Learn from This Episode

- Discovering NAHREP: What It Is and What It Does Find out about NAHREP - its purpose, and how it impacts the real estate world.

- Joining NAHREP: Why Realtors Are Signing Up Learn why many real estate agents are choosing to join NAHREP and how it can benefit your career.

- Spotting Trends: What's Happening in Real Estate Now Get insights into the latest trends shaping the real estate market and how they can influence your strategies.

Grab a free downloadable report: https://www.luxurylistingblueprint.com/home Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist