• [MARKETING EDITION] BRANDING AND STORYTELLING IN GLOBAL B2B TECH MARKETING | With Barbara Cresti and Bruno Combart | beyondthewords

  • May 30 2024
  • Duración: 27 m
  • Podcast

[MARKETING EDITION] BRANDING AND STORYTELLING IN GLOBAL B2B TECH MARKETING | With Barbara Cresti and Bruno Combart | beyondthewords Por arte de portada

[MARKETING EDITION] BRANDING AND STORYTELLING IN GLOBAL B2B TECH MARKETING | With Barbara Cresti and Bruno Combart | beyondthewords

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  • Resumen

  • Welcome to a new episode of Beyond the Words, Marketing Edition, where we speak to Barbara Cresti. Barbara is a seasoned Marketing Leader, a Global Strategist and an AI enthusiast. She is now Global Principal Marketing Manager at AWS, and in this podcast, she shares her passion for branding and storytelling in international #B2B #TechMarketing, the importance of good #transcreation, her interest for the limitless potential of #GenAI and… her love of Russian literature. Enjoy!

    To find out more about Barbara, visit https://www.linkedin.com/in/barbaracresti/

    Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

    #b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation
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