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Join us for Episode 119 of the award-winning MVP - The Master's Voice podcast, featuring an enlightening conversation with the peerless PR and Comms leader, Madan Bahal, co-founder and Managing Director of India's largest independent PR and Marketing firm Adfactors PR. This is a rare media appearance by Madan; to our knowledge, his first in the past three years. In this insightful episode, Madan speaks of building a National Asset like Adfactors PR with Corporate Spirituality. And we at Mediabrief believe that the same qualities and culture can certainly empower the beleagured Public Relations industry in India.

We speak of Adfactors PR's remarkable journey, recent awards, and the keys to its sustained success. Discover how the firm adapted during the COVID-19 pandemic, transitioning swiftly and without a minute of downtime from a desktop- to a laptop agency. Also learn about the integral role of the team in fostering continuous growth.

In conversation with MVP host Pavan R Chawla, who is also founder-editor of Mediabrief.com, Madan highlights the importance of integrity, continuous learning, and being a good generalist in public relations. He shares his vision for the future of Adfactors PR, the firm's approach to succession planning, and shares the secret and significance of building strong client relationships through effective communication.

This episode offers a deep dive into the values, culture, and corporate spirituality that underpin Adfactors PR’s philosophy of sustainable growth.

The conversation is packed with insights, inspiration, and the wisdom of Madan Bahal, the peerless and highly respected PR and communications professional, and a profoundly empathetic, sensitive, and humble human being who remains driven by a deep sense of Purpose for the eventual profit of the Nation. Watch, listen, and reap the benefits of this invaluable discussion with sagacious Madan Bahal in his first media interaction in more than perhaps three years now. (Thank you Chaitalee Shete, for having made this interaction possible.)

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This, our 118th episode of MVP – The Master’s Voice Podcast with advertising genius Piyush Pandey of Ogilvy, just landed into our lap from what was to have been a very short telephonic chat about Ogilvy’s latest ad film entitled Jugalbandi for Pidilite’s powerful brand Fevicol. But transcribing this chat into text to try to capture the wonderful, stirring cadences of his passion for great creatives that could only be reproduced through audio, left us with no option but to convert the conversation into a podcast with Pavan R Chawla, Founder-Editor of Mediabrief.com.

Piyush’s ads for Fevicol have always been industry defining, and Ogilvy’s creative output for Fevicol has actually defined Indian Advertising. Their previous big film, Sharmain Ka Sofa for Fevicol, was a global eye catcher, and if there could be another film worthty of the Sharmain Ka Sofa linaege, it has to be this, their latest, Jugalbandi, created by Prasoon, with Piyush guiding and encouraging all along.

Listen to this episode, and watch the two films too, on Mediabrief.com. I hope you enjoy the chat. This, after all, is Piyush Pandey – unassuming, down-to-earth, like not just his favourite brand Fevicol, but also its leadership teams and his own family and himself too, all of whom he describes as 'Zameen se jude huay'.

Listen. Reap. Revel.

And yes, I promise you – in fact, Piyush and I do – to bring you a longer and even more rewarding video podcast – Vodcasts, as they are called now – soon.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

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This, the latest episode (#117) our award-winning series MVP - The Master's Voice Podcast, features Eeshan Lokhande and Veer Patel, the innovative co-founders of the CEAT Indian Supercross Racing League (ISRL), in conversation with show host and Founder-Editor of MEDIABRIEF.COM, Pavan R Chawla. The discussion dives into the world of Supercross racing and the ambitious journey of CEAT ISRL, highlighting its unique contributions to Indian sports.

Genesis of CEAT Indian Supercross Racing League: Eeshan and Veer introduce listeners to Supercross racing, known for its high-flying jumps and intense competition. Inspired by motocross, Supercross is held on specially constructed dirt tracks. Eeshan and Veer aim to replicate this excitement in India through the CEAT ISRL, driven by their passion for the sport.

Building the league: teams, riders, and innovation: CEAT ISRL stands out for its innovative team structure, including different skill categories and the inclusion of women riders. This inclusive approach promotes gender diversity and broader participation. The duo explains the meticulous process of creating challenging yet safe tracks, emphasizing responsible racing behavior and stringent safety protocols.

Strategic partnerships and marketing: Eeshan and Veer highlight their collaboration with major broadcasting partners like Viacom18 and GeoCinema, which has significantly boosted the league’s visibility. Their multi-faceted marketing strategy targets Supercross enthusiasts, general sports fans, and potential sponsors through social media, promotional events, and collaborations with influential personalities.

Expansion plans and future vision: Looking ahead, Eeshan and Veer plan to expand the CEAT ISRL to more cities across India and explore international markets. They discuss their expectations for the league’s second season, focusing on enhancing the overall experience for participants and viewers and maintaining their position at the forefront of motorsport innovation in India.

Impact on the industry and job creation: Beyond racing excitement, Eeshan and Veer reflect on the broader impact of the CEAT ISRL on the Indian motorsport industry, including job creation in event management, broadcasting, and marketing. By building a robust ecosystem around Supercross racing, they aim to create sustainable growth opportunities within the industry.

Closing thoughts and future prospects: As the episode concludes, Eeshan and Veer express their enthusiasm for the future of Supercross racing in India. They see the CEAT ISRL as more than just a racing league; i

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

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Ujaya Shakya, Founder of Outreach in Nepal and author of Brandsutra, and the first vice president of the Advertising Association of Nepal, is my very special guest on this, the 116th episode of our award-winning MVP – The Master’s Voice Podcast. We caught up with Ujaya for this Vodcast and Podcast which is available on both – YouTube, and a set of the top global podcast directories including Google Podcasts, Apple Podcasts and Spotify, among others.

Ujaya speaks of the size of the advertising market in Nepal, highlighting the growth of digital media and the impact of television content. He also speaks about the evolution of advertising in Nepal over the years, especially with the rise of digital media and changing consumer behaviors.

Our conversation explores the role of advertising in Nepal and how Indian advertising has influenced the industry there. Ujaya says talent – the finding and retaining of it – is a major challenge most advertising companies and heads grapple with. He also mentions reputation management in the advertising sector as a critical area for business heads, and emphasizes the importance of creativity, passion and teamwork for young professionals entering the field.

He also touches upon the regulation of advertising in Nepal, including the clean feed policy that restricts foreign advertising on Nepalese channels. Ujaya reflects on the impact of social media platforms, internet penetration, and the evolving technology in the advertising space in Nepal.


Ujaya speaks about the qualities required for success in advertising, and shares his admiration for, and the inspiration he draws from, industry stalwarts like Sam Balsara, Ramesh Menon, and Piyush Pandey, and the importance of collaboration between Indian and Nepali advertising industries for mutual growth.


So, thanks to my distinguished guest Ujaya Shakya, Founder of Outreach in Nepal and author of Brandsutra, and the first vice president of the Advertising Association of Nepal, this, the 116th episode of our award-winning MVP The Master’s Voice Podcast -- and, of late, Vodcast too, on YouTube -- provides a comprehensive view of the advertising landscape in Nepal and the efforts being made to empower the industry through regulatory measures, talent development, and innovative strategies. And more. I hope you find it a rewarding listen. Thank you for your time!

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

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Our guest on the 115th episode of MVP - The Master's Voice Podcast is Deepika Bhan, President of Packaged Foods at Tata Consumer Products Limited. She shares insights with series host Pavan R Chawla, who is also Founder-Editor of Mediabrief.com.

(READ THE COMPLETE POST ON MEDIABRIEF.COM. YOU CAN ALSO WATCH THE VODCAST ON YOUTUBE. VISIT MEDIABRIEF.COM FOR THE VIDEO AND LINKS)

Deepika walks us across her experience at Unilever and TCPL, focusing on leadership, marketing initiatives like Tata Salt's recent campaign during IPL24, and growth strategies for TCPL.

The conversation highlights trust-building with consumers, technology in marketing, and the importance of continuous learning. Deepika emphasizes values-driven leadership, community-centric practices, and the impact of culture on professional growth. Watch the Vodcast on YouTube or listen on top podcast platforms for more.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

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India’s Top ranked Media & Entertainment Analyst (as per Asia Money Brokers Poll 2021-22-23), Karan Taurani, SVP Elara Capital, speaks with Pavan R Chawla, host of MVP The Master’s Voice Podcast, in this, the 112th episode of the award-winning series.

They speak of the Media & entertainment Industry in India, with a focus on Live Sports, IPL24, OTT challenges, the growth of digital and Linear TV with particular reference to the ongoing IPL24.

Karan also speaks of the implications of welcome consolidations like the Reliance-Disney merger and its impact on the digital landscape.

He speaks of the challenges of measurement in the Indian Media industry, and the pressing need for accurate media measurement.

Karan also speaks of the opportunities for Digital Revenue growth, and explores at length the Theatrical sector which is still trying to recover from the crushing mix of the COVID-OTT onslaught.

This is a useful masterclass on the Indian Media & Entertainment industry that we hope you will find useful.

Check out the post on Mediabrief.com here: add link after it is published. You can also find links to all the top podcast directories that the series is listed and available on, in the same post.

Thanks for your time.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Send us a Text Message.

This, the 111th episode of our award-winning series MVP – The Master’s Voice Podcast, features Pankaj Krishna, Founder & CEO of Chrome DM, whose company and its verticals are helping keep the Media & Marketing space empowered with credible measurements across the spectrum of distribution, OTT, News consumption and more, including the critical role of data-driven insights and ethical content creation practices for sustainable growth and success. Pankaj speaks with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com.

Pankaj recounts the journey of Chrome DM from its origins as a distribution analytics firm to its current position as a key player in the media and entertainment sector. With a workforce now totaling 600 employees, Chrome DM has undergone a significant transformation, pivoting from distribution audits to the development and launch of COTT, the digital platform designed to capture consumer data about OTT platforms for content consumption insights.

Pankaj touches upon importance of measuring digital consumption in the media industry was underscored, with digital platforms expected to take the lead as primary revenue contributors. The conversation also addressed the rise of connected TVs and the consequent shift in advertising revenue from traditional television to digital platforms.

Pankaj speaks of the importance of tailored communication in digital marketing and compares the strengths of linear TV to digital platforms. We explore challenges and opportunities in the industry, including the rise of smart (connected) TVs and the profitability concerns of OTT platforms. Looking to the future, Pankaj speaks of key trends in media and entertainment, content creation influences, and entrepreneurship insights, and emphasizes the role of data-driven research and quality journalism in shaping the industry's trajectory.


We discuss content consumption habits and the ongoing transformation of linear broadcasting in comparison to the dominance of digital platforms. Pankaj looks at challenges like the saturation of content platforms in India and examines the societal impacts of content, emphasizing the necessity of ethical considerations in content creation.


Pankaj shares Chrome DM’s hunger for success and its unwavering focus on maintaining credibility and integrity of its entire data gathering and reporting process. He also highlights the vast potential of the Indian market for data and research in the broadcasting sector, which positions Chrome DM as a key provider of essential insights.

On the personal side, Pankaj speaks of the value of

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Send us a Text Message.

Brajesh Singh, President – Arthur D Little India, on powering enterprise with strategy and innovation

This, the 110th episode of the award-winning series MVP – The Master's Voice Podcast, features Brajesh Singh, President of Arthur D. Little India, in a dialogue that sheds light on the cutting-edge strategies and digital transformations leading India's growth, the evolution of consulting and Arthur D Little’s unique approach, Digital Public Infrastructure (DPI) and India's Leap Towards Inclusivity, The Role of AI in Shaping the Future, and Leadership Insights from, and the personal passion that propel, Brajesh Singh. And more.

Arthur D. Little's Approach: With a 140-year legacy, Arthur D. Little stands out for its global team, thought leadership, and open consulting approach. Singh explains how the firm's collaborative ethos and innovative practices make it a leading consulting entity. Their commitment to working closely with clients ensures they not only get strategic insights but also learn to implement changes independently.

India's Digital Inclusivity: We discuss Arthur D. Little's and NASSCOM's report on Digital Public Infrastructure (DPI), showing how India's digital efforts are boosting social and financial inclusion. From Aadhaar to UPI, India's digital initiatives are global case studies, highlighting DPI's potential to transform lives and enhance efficiency.

AI's Role in the Future: Singh talks about Artificial Intelligence's (AI) crucial role in shaping business and society. He emphasizes its integration across sectors, posing both challenges and opportunities for job creation, data management, and innovation.

Brajesh Singh's Passions: Singh shares his love for wildlife photography and poetry, explaining how they provide perspective and purpose. He believes personal passions are vital for leadership and creativity, encouraging listeners to nurture their interests.

Leadership Wisdom
: Singh shares leadership insights from his career, emphasizing trust, perseverance, and embracing change. His stories of resilience, from nature to the boardroom, highlight the journey to success.

This conversation with Brajesh Singh, President of Arthur D. Little India, offers insights into consulting's future, India's digital transformation, and the essence of leadership. It's a must-listen for entrepreneurs, digital enthusiasts, and those interested in human stories behind corporations. Thanks for listening!

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.