Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!”

I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you.

The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve.

Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple. It's more nuanced.”

As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”.

And you're right. That instinct is the correct one.

Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why.

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Full show notes and transcript are here.

Why is it so hard to claim your expertise?

To own what makes you truly exceptional at your work.

To own the capacity and the ability you uniquely have to guide your clients to results.

Then why is it so hard to promote that?

To tell people about it?

And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself.

We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

If everyone is saying the same thing to market their business, how do you— as an expert—stand out?

How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition?

Today we're doing something a little bit different. We’re diving into Marketing Message Makeovers so you can stop using overused marketing cliches that make you blend in. Instead, you can stand out by asking yourself two very simple questions.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.