Josi speaks to Dr Beatriz Garcia about her research into dark tourism – when people visit sites associated with death, tragedy, and disaster.

Beatriz has examined the area in her home country of Spain and in the UK. She looks at how those who manage the sites prescribe emotions, crafting experiences so that visitors experience certain feelings – from horror to sadness to pleasure – and why people visit them. Discover the importance of storytelling – how stories and told, and whose stories are told.

Plus, how market simulations projects can help students prepare for the world of work, from teamwork to decision-making, strategizing and product design to dealing with unexpected events.

Find out more about Beatriz and her research here: https://www.lancaster.ac.uk/lums/people/beatriz-rodriguez-garcia

This time, Josi answers the questions, as she discusses her work on markets, how they work and they, and how they might be changed.

Josi’s research looks at Scottish salmon farming, how this ties in with sustainability and the UN Sustainable Development Goals, and how low-carbon food can be delivered to a growing population while also taking animal welfare into account. This ties into an increasing prominence of sustainable across all marketing practice.

And find out how her past experience of working in business-to-business marketing applies to her teaching and to her research.

Find out more about Josi and her research here: https://www.lancaster.ac.uk/lums/people/josiane-fernandes2

Josi is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.

Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.

His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).

Find out more about Mike and his research here: https://www.lancaster.ac.uk/lums/people/mike-ryder

Josi is joined by Dr Carolyn Downs, who works on a range of subjects, including adult social care, problem gambling, and access to entrepreneurship for disadvantaged groups in society.

An important aspect of Carolyn’s research is speaking to and working with the people on the ground affected by the issues she is researching. She takes this work into her teaching around problematic consumption with consumer behaviour modules.

She also discusses Disneyland, Stonehenge and druids, and African safaris in the context of authenticity and tourism; and how you can bring theories learned in the classroom to life.

Find out more about Carolyn and her research here: https://www.lancaster.ac.uk/lums/people/carolyn-downs

Discover more about Carolyn’s work on the links between problem gambling and public health here: https://doc.your-brochure-online.co.uk/Lancaster-University_FiftyFourDegrees_Issue_18/30/

Josi is joined by Dr Helen Bruce, who teaches all our undergraduates about qualitative marketing research.

Helen is an expert on consumer marketing and how people interact with the marketplace.

Her work looks at people with limited access to marketplaces, including military wives and the marketplace exclusion they can experience; communities around fusion energy technology; young carers and the services available to them; and people going through the menopause.

Find out more about Helen and her research here: https://www.lancaster.ac.uk/lums/people/helen-bruce

For the first episode, Josi is joined by Dr Leighanne Higgins to talk about her work. Leighanne is a consumer research expert, looking at consumer culture and access barriers for people with disabilities within the marketplace.

On the Marketplace & I project, Leighanne has worked with people with a disability to create individual and group artworks expressing their experiences of the marketplace. She brings these artworks into the classroom and to businesses to help people understand and reflect on marketplace accessibility, exclusion and inclusion.

Find out more about Leighanne and her work here: https://www.lancaster.ac.uk/lums/people/leighanne-higgins

Discover more about the Marketplace & I here: https://www.lancaster.ac.uk/lums/research/research-initiatives/marketplace-and-i/