Making Marketing Matter  By  cover art

Making Marketing Matter

By: Lancaster University Management School
  • Summary

  • Discover a whole new world of marketing.

    Here at Lancaster University Management School, we are at the forefront of the discipline.

    In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.

    We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you may may never have imagined were associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.

    Our lecturers teach future marketeers and provide an insight into the unique experience Lancaster has to offer.

    Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/

    2024 Lancaster University Management School
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Episodes
  • Dark Tourism
    Jun 24 2024

    Josi speaks to Dr Beatriz Garcia about her research into dark tourism – when people visit sites associated with death, tragedy, and disaster.

    Beatriz has examined the area in her home country of Spain and in the UK. She looks at how those who manage the sites prescribe emotions, crafting experiences so that visitors experience certain feelings – from horror to sadness to pleasure – and why people visit them. Discover the importance of storytelling – how stories and told, and whose stories are told.

    Plus, how market simulations projects can help students prepare for the world of work, from teamwork to decision-making, strategizing and product design to dealing with unexpected events.

    Find out more about Beatriz and her research here: https://www.lancaster.ac.uk/lums/people/beatriz-rodriguez-garcia

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    24 mins
  • Sustainable Markets
    Jun 17 2024

    This time, Josi answers the questions, as she discusses her work on markets, how they work and they, and how they might be changed.

    Josi’s research looks at Scottish salmon farming, how this ties in with sustainability and the UN Sustainable Development Goals, and how low-carbon food can be delivered to a growing population while also taking animal welfare into account. This ties into an increasing prominence of sustainable across all marketing practice.

    And find out how her past experience of working in business-to-business marketing applies to her teaching and to her research.

    Find out more about Josi and her research here: https://www.lancaster.ac.uk/lums/people/josiane-fernandes2

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    10 mins
  • Digital Marketing and Social Media
    Jun 10 2024

    Josi is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.

    Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.

    His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).

    Find out more about Mike and his research here: https://www.lancaster.ac.uk/lums/people/mike-ryder

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    25 mins

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