Marketecture: Get Smart. Fast. By cover art

Marketecture: Get Smart. Fast.

By: Marketecture Media Inc.
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  • Summary

  • The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
    Copyright 2024 Marketecture Media, Inc.
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Episodes
  • Episode 82: Mario Diez on the state of contextual post Oracle's exit

    Episode 82: Mario Diez on the state of contextual post Oracle's exit
    Jul 26 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    47 mins
  • Emergency Pod: Google isn't getting rid of cookies after all?

    Emergency Pod: Google isn't getting rid of cookies after all?
    Jul 22 2024

    Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    24 mins
  • Constant Contact: Email and marketing services for smaller businesses

    Constant Contact: Email and marketing services for smaller businesses
    Jul 22 2024

    Stephanie Ting, the Chief Strategy Officer of Constant Contact, details the company's evolution and current offerings. Founded in 1995, Constant Contact aims to empower small businesses with tools to compete effectively against larger rivals. The company, now owned by Clear Lake Capital, offers a SaaS platform that includes email marketing, SMS marketing, social media management, contact management, SEO, and online ads. The company serves a broad range of industries, including nonprofits, service providers, and local retailers, and focuses on providing an integrated marketing experience through various channels​.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    19 mins
Marketing Economics Personal Finance
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