Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively.

About Outfunnel

Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM.

About Andrus Purde

Andrus Purde is Co-Founder, CEO and ‘recovering marketer’ at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype.

Time Stamps

[00:01:0] - Andrus introduces himself and talks about his marketing career before starting Outfunnel.

[00:03:2] - Andrus discusses Estonia as a great place for startups and the benefits of being based there.

[00:06:0] - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools.

[00:10:3] - Andrus talks about the popular integrations and connections made using Outfunnel.

[00:14:0] - Andrus discusses the strategies used to promote Outfunnel.

[00:18:3] - Andrus shares the best marketing advice he has received.

[00:21:4] - Andrus's contact details.

Quotes

“Some companies operate years, or forever, with data in isolation… marketers and salespeople who are doing the work... they shouldn't worry about how the tools have been sourced in their company. They should just have access to the data.” Andrus Purde, Co-Founder and CEO at Outfunnel

Follow Andrus:

Andrus Purde on LinkedIn: https://www.linkedin.com/in/andruspurde/

Outfunnel website: https://outfunnel.com/

Outfunnel on LinkedIn: https://www.linkedin.com/company/outfunnel/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers.

Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers.

About Mark Donnigan

Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market.

Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments.

Time Stamps

[00:44.0] - Mark shares his career journey and explains his role as Virtual CMO.

[12:57.0] - The benefits of hiring a Virtual CMO versus full-time CMO.

[14:45.0] - Mark talks about his approach to building marketing plans.

[18:42.0] - Overrated marketing channels and tactics

[23:26.0] - Challenges with fixed KPIs in marketing

[24:37.0] - Mark offers some marketing advice

[25:52.0] - Mark's contact details

Quotes

“Get into the field. Know the market. Know the customers. Know how they think. Know what they care about. Know how they make decisions.” Mark Donnigan, Virtual CMO.

Follow Mark:

Mark Donnigan on LinkedIn: https://www.linkedin.com/in/markdonnigan/

Growth Stage Marketing website: https://growthstage.marketing/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our

podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts.

About Mutiny

Most Marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work don’t scale, and what scales doesn’t work. Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered personalised experiences, 1:1 microsites, and account intelligence. Backed by Sequoia Capital, YCombinator, and CMOs from leading tech companies, Mutiny is rewriting the Go-To-Market playbook.

About Molly

Molly Bruckman is a customer-obsessed marketing and CX leader. With 10+ years of experience building personalization, CRO and ABM teams and programs, Molly thrives on developing creative solutions that propel marketers to new heights. Her journey spans diverse landscapes, from nimble B2B startups to dynamic B2C enterprises, orchestrating growth programs across various channels such as web, email, community and events - always with an eye for innovative strategies.

Time Stamps

[00:44.9] – Molly discusses her career journey from mathematician to marketer

[05:44.4] – Molly explains what Mutiny does.

[06:32.0] – Molly discusses the best data points to base personalisation on.

[12:03.5] – Molly explains how over-personalising can impact marketing efforts.

[17:41.0] – Who can benefit from Mutiny?

[18:55.1] – How does Mutiny effectively promote itself?

[29:19.1] – Molly shares the advice she would give to someone starting their career.

[27:41.7] – Molly's contact details

Quotes

“Marketing strategies that work don’t scale and the tactics that scale don’t work." Molly Bruckman, Head of Growth Marketing at Mutiny.

Follow Molly:

Molly Bruckman on LinkedIn: https://www.linkedin.com/in/mollybruckman/

Mutiny website: https://www.mutinyhq.com/

Mutiny on LinkedIn: https://www.linkedin.com/company/mutinyhq/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547