In this week's Weekly Roundup, we dive into some really incredible campaigns we have seen from across the region as well as exciting new appointments.

In this week's Weekly Roundup, our Gen-Z journalist A'bidah takes us through this week's trending topics including Maybank's photo spot on Xiaohongshu, how engagement on dating apps has peaked during the Olympics and more.

In this week's Weekly Roundup, we dive into DBS' trendjack of Max Maeder's Olympic win and a deep dive into what marketers need to know as Instagram switches to views as a primary metric.

In this week's Weekly Roundup, we dive into the ongoing saga surrounding Income Insurance and deep dive into OpenAI's new SearchGPT prototype and how marketers can prepare for the future of search.

In this week's Weekly Roundup, we take a look at the AI-generated ads that have stirred up heated conversations and give you key SEO tips from THE best digital marketer in Asia. Tune in to find out more!

Google is backtracking on its plan to remove third-party cookies in its Chrome browser, after its long-standing effort to phase out the cookies that were created to track users online. The big move comes after advertisers continuously expressed their concerns as the phaseout of the cookies on Chrome will impact their ability to collect data for personalised ads, meaning they will need to rely on Google's user databases. How is the industry taking the news? More here: https://www.marketing-interactive.com/google-decides-to-keep-cookies-in-chrome-should-marketers-be-relieved

This week, one of the hottest topics of discussion on TikTok has been around influencer and model Nara Smith who has been incredibly popular for making things such as cereal, bubble gum and bagels from scratch. But what got netizens talking was a video by Bee Better Company which breaks down some of the marketing tactics Smith uses, describing them the "darkest, most psychologically manipulative marketing tactics" he has ever seen on social media.

More here: https://www.marketing-interactive.com/empty-billboard-opinion-neutral-influencers-nara-smith

Did you find the content on the Paralympics Tiktok page funny or offensive? In this week's episode, we discuss the content that had our newsroom split into generations. While our younger journalists and colleagues found the content hilarious, some of the Millennial (and above) folks thought the content to be slightly offensive. What did the industry think about it?

Read the full article here: https://www.marketing-interactive.com/paris-olympics-paralympics-2024-tiktok-strategy-humorous