• Weekly roundup: Changi Airport Group's media pitch results, Nara Smith and more

  • Jul 19 2024
  • Length: 6 mins
  • Podcast

Weekly roundup: Changi Airport Group's media pitch results, Nara Smith and more

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  • Summary

  • This week, one of the hottest topics of discussion on TikTok has been around influencer and model Nara Smith who has been incredibly popular for making things such as cereal, bubble gum and bagels from scratch. But what got netizens talking was a video by Bee Better Company which breaks down some of the marketing tactics Smith uses, describing them the "darkest, most psychologically manipulative marketing tactics" he has ever seen on social media.

    More here: https://www.marketing-interactive.com/empty-billboard-opinion-neutral-influencers-nara-smith

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