Another week another great question from a listener!

And short answer, YES email marketing is still SO important!

I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there?

Why do we have this attitude towards email and not socials?
Yet atleast with email marketing WE OWN THE DATA!

In this episode I'm talking through the importance of high quality content vs content for the sake of content + having a strategic cadence for email marketing.

Let me convince you that in 2024 email marketing is still incredibly powerful (and I have stats to prove it.) I'm also going to teach you how to integrate email marketing into your marketing strategy if you haven't already.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal.

Yet, as humans the easiest way to connect with fellow humans is... through story!

Don't believe me?
Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling could actually be the incredibly important part of your marketing that is missing.
(and no AI can't do this for you...)

We're exploring how personal and client stories can help businesses differentiate themselves in a crowded market by connecting on a human level - remember know one has your story! So understanding how perspective and individual experiences shape unique marketing messages is truly a game changer.

Charlotte is gifting you practical advice for integrating storytelling into content without appearing narcissistic or self-centered, and offer tips on overcoming common fears associated with sharing personal stories.

Charlotte started The Copy Unicorn (originally named Copy Fox Content) back in 2020 - she quickly realised that her human focused approach aligned with years of writing experience quickly led to marketing magic for her clients. And it was these clients that bestowed the name of the The Copy Unicorn upon her.

Since 2020 she has been helping business owners find the human stories behind their success. The stories that we often discount as “everyday life”, are usually the ones that inspire and connect us the most to our clients. Which is why Charlotte's skill set lies specifically in uncovering those stories and tying them back to your services, or everyday actions that your clients can take to get them closer towards their success.

Because magical marketing isn’t about buzz words, the biggest ad-spend or spending hours learning 20-second dance routines, magical marketing happens when connection allows you to stand out not as the number 1 choice, but the only choice.

Email: charlotte@thecopyunicorn.com.au

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it...

I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business...

In this episode I am going to talk through the differences between tactical and strategic actions in marketing, highlighting the importance of not just engaging in marketing activities but understanding the 'why' behind them.

By creating a strategic plan, businesses can make informed decisions, optimise their marketing efforts, and avoid wasting time on ineffective channels.

I want to bring home the importance of research, understanding customer behaviour, and how strategic planning and how it can lead to better marketing outcomes.

Tune in for my practical advice on moving from mere tactics to effective strategic actions.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative