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In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now?

With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed.

I also share why your best chance of cut-through isn't a new algorithm hack, it’s showing up consistently, being intentional, and being unapologetically human. If you’re tired of the noise, the performative polish, and the ever-growing list of LinkedIn “rules,” this one’s for you.

What I cover:

• Why LinkedIn engagement feels like it’s tanking
• The myths about posting strategies (and why they don’t work)
• How AI is influencing our content – and our confidence
• The power of true authenticity in a polished world
• How to show up intentionally and cut through the noise

Whether you're a service-based business or simply trying to grow your professional presence, you'll walk away with practical ways to re-energise your LinkedIn approach and make it work for you.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts.

Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it is.

This conversation goes beyond surface-level advice. We dive into the emotional, energetic and psychological reasons that affect our ability to market ourselves consistently - and why being kind to ourselves is often the missing ingredient.

What You’ll Learn:

• Why self-sabotage often masquerades as inconsistency
• How the nervous system regulation and trauma can impact your marketing
• The real reason traditional strategy often fails to stick
• How to reconnect with your mission and show up with energy
• Practical advice for finding a marketing rhythm that works for you

Andrea Levinson is a Business Psychologist and coach who works with high-performing women and leaders to rethink how they show up in their work — and rebuild success from something that actually feels good. With 20+ years of experience across corporate, leadership, and entrepreneurial spaces, she now runs her own business from the Sunshine Coast, helping women lead in a way that’s clear, clean, and fully their own.

Connect with Andrea

LinkedIn

Website

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen.

Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why tracking your funnel data matters, and how human-first content still reigns supreme in an AI-driven world.

What I cover in this episode:

• A fresh influencer tactic that sidesteps obvious advertising
• The difference between vanity engagement and meaningful interaction
• How to track micro conversions from comment to click
• Applying ManyChat and DM automation in a human-centred way
• How eComm and service-based businesses can use data to prove marketing ROI

Who it’s for:
Marketers, business owners, and service providers who want to blend automation with authenticity and move past shallow social strategies.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative