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Social media: it’s noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it?

In this episode of Marketing Espresso, I’m unpacking the reality of growing a business beyond the scroll. I’ll walk you through the strategic role social media can play (when it makes sense), the types of businesses that thrive without it, and how to develop a balanced, omnichannel marketing strategy that doesn’t rely on being constantly online.

This one’s for the business owners who feel burnt out by social or just want to know if there’s another way - because yes, there is.

Key Topics Covered:

• Can a business grow without using social media at all?
• Real-life examples of 7-figure businesses that thrive without it
• Why social media is just one channel, not the only one
• How to evaluate whether it makes sense for your business
• Strategic ways to maintain a presence without letting it take over
• The role of social media in SEO, brand personality, and trust
• How to develop a smarter, lighter marketing approach

One Key Takeaway:
You can build a highly successful, profitable business without being glued to social media. It’s about clarity, strategy, and choosing the right channels that align with your goals.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now?

With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed.

I also share why your best chance of cut-through isn't a new algorithm hack, it’s showing up consistently, being intentional, and being unapologetically human. If you’re tired of the noise, the performative polish, and the ever-growing list of LinkedIn “rules,” this one’s for you.

What I cover:

• Why LinkedIn engagement feels like it’s tanking
• The myths about posting strategies (and why they don’t work)
• How AI is influencing our content – and our confidence
• The power of true authenticity in a polished world
• How to show up intentionally and cut through the noise

Whether you're a service-based business or simply trying to grow your professional presence, you'll walk away with practical ways to re-energise your LinkedIn approach and make it work for you.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts.

Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it is.

This conversation goes beyond surface-level advice. We dive into the emotional, energetic and psychological reasons that affect our ability to market ourselves consistently - and why being kind to ourselves is often the missing ingredient.

What You’ll Learn:

• Why self-sabotage often masquerades as inconsistency
• How the nervous system regulation and trauma can impact your marketing
• The real reason traditional strategy often fails to stick
• How to reconnect with your mission and show up with energy
• Practical advice for finding a marketing rhythm that works for you

Andrea Levinson is a Business Psychologist and coach who works with high-performing women and leaders to rethink how they show up in their work — and rebuild success from something that actually feels good. With 20+ years of experience across corporate, leadership, and entrepreneurial spaces, she now runs her own business from the Sunshine Coast, helping women lead in a way that’s clear, clean, and fully their own.

Connect with Andrea

LinkedIn

Website

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen.

Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why tracking your funnel data matters, and how human-first content still reigns supreme in an AI-driven world.

What I cover in this episode:

• A fresh influencer tactic that sidesteps obvious advertising
• The difference between vanity engagement and meaningful interaction
• How to track micro conversions from comment to click
• Applying ManyChat and DM automation in a human-centred way
• How eComm and service-based businesses can use data to prove marketing ROI

Who it’s for:
Marketers, business owners, and service providers who want to blend automation with authenticity and move past shallow social strategies.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads.

With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn – with its B2B reputation and targeting capabilities – is high on the list. But is it worth the hype?

We explore:

• Why LinkedIn Ads might not be the silver bullet many expect
• The key differences between Meta and LinkedIn in ad performance and user intent
• When LinkedIn Ads do work – and when they absolutely don’t
• The true cost of advertising on LinkedIn (hint: it’s high)
• How to approach LinkedIn with the right mindset, budget, and expectations

Stewart also shares real client examples, including a recruitment campaign that succeeded on LinkedIn, and gives practical tips for those thinking about giving the platform a go.

If you're a business owner or marketer considering LinkedIn Ads, this episode is a must-listen before you spend a cent.

Key Takeaways:

• LinkedIn's targeting tools are strong but not foolproof
• Your ad strategy needs to match the user’s platform intent
• Focus on value exchange, not direct selling
• Consider multi-platform strategies for better ROI

Connect with Stewart:

www.searchrescue.com.au

LinkedIn

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.

I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.

Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It’s not about the quick fix, it’s about building something that lasts.

In this episode, I unpack:

• The myth of overnight success in digital marketing
• Why marketing advice from influencers and CEOs doesn’t always translate to your business
• The difference between U.S. vs Australian market realities
• Why consistency matters more than perfection
• The truth about funnels, ads and “viral” content
• Why brand building is a long game, not a shortcut

If you’re sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one’s for you.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us a text

In this episode of Marketing Espresso, I’m joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion. We dive into what it means to adopt a human-first approach to AI and why embracing AI isn’t about replacing people, but empowering them.

Leanne shares how she pivoted her SEO copywriting business by embracing AI instead of fearing it, and how she's helping non-techie business leaders integrate AI without sacrificing brand authenticity or human connection.

If you’re feeling overwhelmed by AI or worried it’ll make your brand sound robotic, this is the episode for you. We unpack the reality of AI-generated content, why brand voice still matters, and how businesses can remain efficient and human-centric in an increasingly automated world.

What we cover in this episode:

• What a human-first approach to AI actually means
• Why AI is not a replacement for human creativity or marketing intuition
• The dangers of relying on generic, automated content
• How to train AI to support your brand voice
• The difference between using AI as a shortcut vs a collaboration tool
• Tips for integrating AI without losing the human connection
• Why marketers and copywriters are still essential

Links

Website - https://humanedgeai.com

Order 'AI-Human Fusion' directly from Leanne - https://humanedgeai.com/ai-human-fusion/

LinkedIn - https://www.linkedin.com/in/leanneshelton

FREE Magic AI Prompt Formula -

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative