Hello and welcome to another bitesized episode!

This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage.

Why is this the case and how should you go about fixing it?

Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boasts brands including Virgin, eEnergy and more.

Enjoy!

Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing.

We discuss various aspects of email marketing, such as integration into multichannel campaigns and how email marketing can be used at different stages of the buyer journey for both B2B and eCommerce brands. We’ll also discuss best practices, some of the common mistakes businesses make and some of the features and applications that businesses may not be taking advantage of.

Key Takeaways:

• Integration and Multichannel Approach: Understand how email marketing can seamlessly integrate into broader multi-channel campaigns, amplifying reach and engagement across different platforms.
• Success Stories: Gain insights from real-life successful campaigns, illustrating the practical application of email marketing strategies in driving business objectives.
• Building and Engaging Audiences: Learn effective methods for generating first-party data and building email lists, while ensuring emails are engaging and relevant to target audiences.
• Automation and Personalisation: Discover the role of automation in streamlining email marketing efforts and leveraging personalization strategies to enhance campaign effectiveness.

Hello and welcome to this week's bitesized episode!

This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills. Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to work on what matters.

Really hope you enjoy this episode!

Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments.

Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

Welcome to the first ever live episode of the marketing freaks podcast!

We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans.

To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up for questions from the audience.

This was so much fun to do and we hope you enjoy this special episode!!

Welcome to this week's bitesized episode!

I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection.

From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic?

Enjoy!

In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing?

Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges graduates face when entering digital marketing roles without adequate knowledge, and how both employers and students can tackle them.

Key Takeaways:

• Awareness of Disparities: Understanding the significant gap between what is taught in traditional university marketing programs and the practical skills needed for success in digital marketing roles.
• Challenges Faced by Graduates: Recognise the challenges that graduates face when entering digital marketing roles without adequate knowledge of digital platforms and strategies.
• Importance of Critical Skills: Learning about the critical skills and knowledge required for success in the digital marketing industry, including data analytics, social media marketing, SEO, and more.
• Differences Between Traditional and Digital Marketing: Understanding the differences between traditional marketing approaches and digital marketing strategies, and how these translate into today's market demands.
• Calls for Educational Reform: Hearing suggestions for how universities can better prepare students for digital marketing careers, such as updating curriculum content and incorporating more practical, hands-on learning experiences.
• Recommendations for Skill Development: Recommendations for courses and learning tools to develop digital marketing skills, providing actionable steps for both aspiring marketers and employers seeking to upskill their teams.

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.

In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co.

Enjoy!!