• Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon

  • Jan 24 2024
  • Duración: 48 m
  • Podcast

Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon Por arte de portada

Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon

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  • Resumen

  • One of the big draws to working at an early stage startup is getting to build the marketing function from ground zero. However, the challenges are also significant. Competition is high, awareness is low, and winning often depends on a few good moves and the right focus. In this installment of our Marketing Leader Series, we speak with Mike Harmon, a 4X founding-level marketer at venture-backed companies. MIke shares his perspective on how best to generate marketing traction early on. Mike talks about the two different kinds of startups and how they differ, the role of brand and messaging at this stage, his views on PR and why it's often overplayed, what to focus on for martech, and more!

    To watch us on YouTube, go to The Marketing Share Podcast - YouTube.
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