This episode of Marketing Made Clear explores the growing popularity of podcasts and the process of starting and running a podcast. It covers the history of podcasts, advice for new podcasters, and the impact of podcasts on marketing and communication and much more.

The conversation features insights from podcasters including:

• Esther Logue - Paleo Ridge
• Ray Hunt - In That Number
• Anna Webb - A Dog's Life
• Yaz Porritt - Yorkshire Pooches Therapies
• Mike Hanson - Pod People Productions
• Damian Moore - Audio Audit

The conversation explores the balance between substance and humour in podcasting, planning and crafting questions, and the statistics and monetisation, as well as equipment and software options for podcasting.

Will Green MA MBA discusses his approach to creating content and finding balance and shares his journey of starting a podcast and the challenges he faced in maintaining authenticity and credibility.

Key Takeaways

• Podcasts have become increasingly popular.
• Starting a podcast requires preparation.
• Podcasts offer a unique opportunity for businesses to reach their target audience and provide valuable content.
• Podcasting requires commitment and dedication.
• Podcasting is a growing industry, with millions of listeners worldwide, with opportunities for monetisation through advertising, affiliate marketing, premium content, and video.
• Choosing the right equipment and software is crucial.
• Take the leap and have no regrets.
• Technical aspects of podcasting, such as audio quality, metadata, and episode structure, play a significant role in success.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

This episode of Marketing Made Clear explores why people hate marketers and marketing. It covers various factors that contribute to a negative reputation, including intrusive and repetitive advertising, irrelevance, poor quality ads, deceptive tactics, privacy concerns, insincerity, and negative associations.

The conversation also touches on the importance of communication and understanding between marketers and stakeholders, as well as the impact of stereotypes and banter within the industry. This part of the conversation explores various marketing scandals and controversies throughout history, highlighting the negative aspects of marketing that people dislike.

It covers topics such as deceptive advertising, unethical practices, manipulation of consumer behaviour, and the promotion of harmful products. The conversation also touches on the importance of ethical marketing practices, transparency, and the long-term consequences of deceptive or unethical behaviour in business.

The discussion concludes with a reflection on the role of passion and purpose in marketing, and the potential for marketers to make a positive impact.

Key Takeaways

• Consumers dislike intrusive and repetitive advertising that disrupts their experience.
• Irrelevance and poor quality ads can create a negative perception of a brand.
• Deceptive tactics and manipulative techniques erode trust and breed resentment.
• Privacy concerns and misuse of personal data can lead to a sense of invasion and distrust.
• Insincerity and lack of authenticity in marketing can turn consumers off.
• Negative associations with a brand or previous bad experiences can impact consumer perception.
• Effective communication and understanding between marketers and stakeholders is crucial.
• Transparency and ethical marketing practices are crucial for building trust and maintaining a positive reputation.
• Passion and purpose can play a significant role in marketing, and finding fulfilment in your work can lead to better outcomes.
• Marketing has the potential to make a positive impact when used responsibly and with the intention of creating value for consumers.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing, digital marketing included!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Get started today and transform your career, one marketing lesson at a time.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

Marketing strategy is about moving from chaos to structure and involves creating a plan of action to achieve long-term goals. It is important to have a strategy as opposed to conducting marketing activities without an overall purpose. Scattergun marketing and rudderless marketing are examples of ineffective strategies.

A good marketing strategy focuses on understanding the target consumer, competitors, and objectives, and creates a mutually profitable long-term relationship between the company and its customers. It is important to adapt marketing strategies to the changing competitive landscape and consumer demands.

Porter's three generic competitive strategies are overall cost leadership, differentiation, and focus. In this conversation, Will Green MA MBA discusses the key elements of a marketing strategy, including target market identification, unique value proposition, marketing mix, market research, objectives, budget allocation, and implementation plan. He also explores the importance of adapting and changing marketing strategies based on performance, opportunities, and threats.

Will provides examples of successful marketing strategies and emphasises the need for customer-centric marketing. He also mentions trends in marketing, such as moving from make and sell marketing to sense and respond marketing, and from mass marketing to customised marketing.

Key Takeaways

• Marketing strategy is about creating a plan of action to achieve long-term goals and move from chaos to structure.
• A good marketing strategy focuses on understanding the target consumer, competitors, and objectives, and creates a mutually profitable long-term relationship.
• It is important to adapt marketing strategies to the changing competitive landscape and consumer demands.
• Porter's three generic competitive strategies are overall cost leadership, differentiation, and focus.
• A marketing strategy should cover elements such as target market identification, unique value proposition, marketing mix, market research, objectives, budget allocation, and implementation plan.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing, digital marketing included!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Get started today and transform your career, one marketing lesson at a time.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/