This episode of Marketing Made Clear explores the growing popularity of podcasts and the process of starting and running a podcast. It covers the history of podcasts, advice for new podcasters, and the impact of podcasts on marketing and communication and much more.

The conversation features insights from podcasters including:

• Esther Logue - Paleo Ridge
• Ray Hunt - In That Number
• Anna Webb - A Dog's Life
• Yaz Porritt - Yorkshire Pooches Therapies
• Mike Hanson - Pod People Productions
• Damian Moore - Audio Audit

The conversation explores the balance between substance and humour in podcasting, planning and crafting questions, and the statistics and monetisation, as well as equipment and software options for podcasting.

Will Green MA MBA discusses his approach to creating content and finding balance and shares his journey of starting a podcast and the challenges he faced in maintaining authenticity and credibility.

Key Takeaways

• Podcasts have become increasingly popular.
• Starting a podcast requires preparation.
• Podcasts offer a unique opportunity for businesses to reach their target audience and provide valuable content.
• Podcasting requires commitment and dedication.
• Podcasting is a growing industry, with millions of listeners worldwide, with opportunities for monetisation through advertising, affiliate marketing, premium content, and video.
• Choosing the right equipment and software is crucial.
• Take the leap and have no regrets.
• Technical aspects of podcasting, such as audio quality, metadata, and episode structure, play a significant role in success.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

This episode of Marketing Made Clear explores why people hate marketers and marketing. It covers various factors that contribute to a negative reputation, including intrusive and repetitive advertising, irrelevance, poor quality ads, deceptive tactics, privacy concerns, insincerity, and negative associations.

The conversation also touches on the importance of communication and understanding between marketers and stakeholders, as well as the impact of stereotypes and banter within the industry. This part of the conversation explores various marketing scandals and controversies throughout history, highlighting the negative aspects of marketing that people dislike.

It covers topics such as deceptive advertising, unethical practices, manipulation of consumer behaviour, and the promotion of harmful products. The conversation also touches on the importance of ethical marketing practices, transparency, and the long-term consequences of deceptive or unethical behaviour in business.

The discussion concludes with a reflection on the role of passion and purpose in marketing, and the potential for marketers to make a positive impact.

Key Takeaways

• Consumers dislike intrusive and repetitive advertising that disrupts their experience.
• Irrelevance and poor quality ads can create a negative perception of a brand.
• Deceptive tactics and manipulative techniques erode trust and breed resentment.
• Privacy concerns and misuse of personal data can lead to a sense of invasion and distrust.
• Insincerity and lack of authenticity in marketing can turn consumers off.
• Negative associations with a brand or previous bad experiences can impact consumer perception.
• Effective communication and understanding between marketers and stakeholders is crucial.
• Transparency and ethical marketing practices are crucial for building trust and maintaining a positive reputation.
• Passion and purpose can play a significant role in marketing, and finding fulfilment in your work can lead to better outcomes.
• Marketing has the potential to make a positive impact when used responsibly and with the intention of creating value for consumers.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing, digital marketing included!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Get started today and transform your career, one marketing lesson at a time.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

Marketing strategy is about moving from chaos to structure and involves creating a plan of action to achieve long-term goals. It is important to have a strategy as opposed to conducting marketing activities without an overall purpose. Scattergun marketing and rudderless marketing are examples of ineffective strategies.

A good marketing strategy focuses on understanding the target consumer, competitors, and objectives, and creates a mutually profitable long-term relationship between the company and its customers. It is important to adapt marketing strategies to the changing competitive landscape and consumer demands.

Porter's three generic competitive strategies are overall cost leadership, differentiation, and focus. In this conversation, Will Green MA MBA discusses the key elements of a marketing strategy, including target market identification, unique value proposition, marketing mix, market research, objectives, budget allocation, and implementation plan. He also explores the importance of adapting and changing marketing strategies based on performance, opportunities, and threats.

Will provides examples of successful marketing strategies and emphasises the need for customer-centric marketing. He also mentions trends in marketing, such as moving from make and sell marketing to sense and respond marketing, and from mass marketing to customised marketing.

Key Takeaways

• Marketing strategy is about creating a plan of action to achieve long-term goals and move from chaos to structure.
• A good marketing strategy focuses on understanding the target consumer, competitors, and objectives, and creates a mutually profitable long-term relationship.
• It is important to adapt marketing strategies to the changing competitive landscape and consumer demands.
• Porter's three generic competitive strategies are overall cost leadership, differentiation, and focus.
• A marketing strategy should cover elements such as target market identification, unique value proposition, marketing mix, market research, objectives, budget allocation, and implementation plan.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing, digital marketing included!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Get started today and transform your career, one marketing lesson at a time.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

This first full episode of Marketing Made Clear covers various aspects of marketing, including definitions, the history of marketing, marketing thought vs. marketing practice, the ethics of marketing, measuring marketing effectiveness, and different career paths in marketing. The episode also includes a segment called 'Haters and Heroes' which shares amusing comments about marketing. The episode provides valuable insights for both beginners and experienced marketers.

Key Takeaways:

• Marketing is the process of creating, communicating, delivering, and exchanging value to satisfy customer needs and achieve business goals.
• Marketing thought focuses on the theoretical foundations of marketing, while marketing practice involves the practical application of marketing strategies.
• Marketing can be ethical or unethical, depending on how it is used. Ethical marketing focuses on meeting consumer needs and building trust.
• Measuring marketing effectiveness depends on the objectives of the campaign and can include metrics like ROI, brand awareness, and customer engagement.
• There are various career paths in marketing, including marketing assistant, marketing manager, social media manager, and digital marketing manager.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing, digital marketing included!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Get started today and transform your career, one marketing lesson at a time.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

I need to take a break from the podcast due to some personal health issues. And before you start screaming "Millennial Snowflake Burnout W**ker".... it's not that!

For the past few years, I’ve been dealing with bad chest pains and chronic pneumonia, which have really taken a toll on my fitness and overall health. After a lot of tests, I found out I have Barrett's Oesophagus, a treatable but "pre-cancerous" condition.

I also had heart and respiratory tests, but they didn’t find anything major. However, an MRI revealed that I had broken the top ribs (Rib #1) on both sides (I think, but don't know that this was when I fell off a roof), with one causing sharp pain by pressing into (and most likely perforating) my lung. This means I need a tricky surgery to fix it, which involves open chest surgery.

Despite all these health problems, I’m positive and hopeful about getting back to 100%. My family and friends have been incredibly supportive, and I’m really grateful for their help.

I’ll be thinking up new content for the podcast while I’m recovering.

Thanks for understanding and for all your support.

See you on the other side!

In this conversation, Will Green and Yaz discuss their experiences with content creation and marketing in the pet industry. They talk about the importance of finding a balance between seriousness and silliness in their content, as well as the challenges of engaging with sensitive topics like pain management. They also touch on the impact of social media on dog owners' behaviour and the need to be mindful of projecting human emotions onto animals.

The dynamic duo explore the role of marketers and the importance of authenticity and credibility in content creation, discussing various topics related to marketing, branding, and the pet industry. They touch on the importance of taking a leap of faith, the role of psychology in marketing, the ethics of sponsorship and advertising, and the need for regulation in the pet industry.

Yorkshire Pooches Therapies: https://www.yorkshirepooches.co.uk

Key Takeaways

• Finding a balance between seriousness and silliness in content creation can help engage and educate audiences.
• It is important to be mindful of projecting human emotions onto animals and to advocate for their welfare.
• Social media can influence dog owners' behaviour and it is important to provide accurate and responsible information.
• Authenticity and credibility are key in content creation, and marketers can provide valuable guidance and accountability.
• Content creators should embrace their unique qualities.
• Taking a leap of faith can be scary, but it is necessary for personal growth and success.
• Understanding the psychology of consumers is crucial in marketing, as it helps tailor messages and products to their needs and motivations.
• Sponsorship and advertising should be approached with caution, ensuring that the products or services align with the values and beliefs of the content creator.
• The pet industry needs better regulation to ensure the welfare and well-being of animals.
• Responsible marketing is essential in the pet industry, particularly when it comes to promoting dog food and other products.
• Building a strong network and collaborating with like-minded professionals can help expand reach and promote positive change in the industry.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

Mike Hanson, founder of Pod People Productions, discusses his transition from radio to podcasting and the growth of the podcasting industry. He shares his experience working with various podcasts and the importance of finding an audience for each show. The conversation also touches on the success of BBC 6 Music and the challenges of marketing and promoting podcasts.

Mike discusses his career in radio and podcasting, highlighting the importance of audience size and engagement. He emphasises the need for clear objectives and reasonable expectations when starting a podcast. Mike also shares his experience as a producer, explaining the various roles and responsibilities involved. He mentions the significance of theme music in podcasts and the long-term impact of podcast advertising. Overall, Mike's insights provide valuable advice for fledgling podcasters.

Pod People Productions: https://podpeopleproductions.co.uk/

Key Takeaways

• Podcasting has become increasingly popular and offers a platform for niche interests and passions.
• Finding an audience for a podcast is crucial, and there is room for every topic and genre.
• The transition from radio to podcasting allows for more creative control and the ability to reach a global audience.
• Marketing and promoting podcasts can be challenging, but there are opportunities to engage with listeners through various platforms and strategies. Podcasting offers creative control and potential financial reward, but it requires hard work and clear objectives.
• Finding your niche and targeting a specific audience is key to podcast success.
• The role of a producer in radio and podcasting can vary from technical support to script writing and research.
• Podcasts have a long-term impact and can reach targeted audiences.
• Sponsoring a podcast can be a great long-term investment for companies.
• Theme music adds to the overall experience of a podcast.
• Podcast advertising has a long-tail effect, with engagement continuing over time

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/

In this bonus episode of Marketing Made Clear, host Will Green interviews Damian Moore, the founder of Audio Audit, an automated quality checking tool for podcasters. They discuss Damian's background as a Cloud Engineer and his various projects, including Extinction Rebellion Brighton and DIY inventions. They also delve into the importance of AI in content creation and the need for automated quality control in podcasting.

The episode includes a review of the checklist of assessment areas used by the platform, discussing various technical aspects of podcasting, including metadata, cover image optimisation, chapters, bitrate, number of channels, sample rate, sample width, loudness, peak volume, noise floor, quiet channels, restarted sentences, and profanities.

Audio Audit website: https://audioaudit.io/

Takeaways

• Audio Audit is an automated quality checking tool for podcasters that helps ensure every episode is perfect.
• AI plays a significant role in content creation and can save time for developers and podcasters.
• Podcasts are becoming more popular as a form of rich media that allows for more accessible content consumption.
• Audio Audit's target audience includes podcasters who want to improve the quality of their episodes and studios looking for an overview of their shows.
• The checklist used by Audio Audit was developed based on common issues observed in podcasts and industry standards. Metadata, including keywords and transcriptions, is important for discoverability and accessibility.
• Set a schedule, create engaging artwork, and repurpose content to grow your podcast.
• Engaging with the podcasting community and collaborating with other podcasters can lead to valuable opportunities.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

Check out my poorly designed website at:

www.marketingmadeclear.com

Feel free to email me at my unmanned email:

will@marketingmadeclear.com

My neglected social media channels include:

Twitter/X: https://twitter.com/MarketingMClear

Instagram: https://www.instagram.com/marketingmadeclear/

YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A

LinkedIn: https://www.linkedin.com/in/will-green/