Episodios

  • Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others

    Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others
    Jul 26 2024
    In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other agencies, and the value of building relationships over time. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Hailey Welch, Hawk Tuah Girl, signs with The Penthouse (03:54) Why Joe Biden's Twitter is a joke (06:47) The quickest way to grow your ad agency, join forces with others (15:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    16 m
  • Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more

    Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more
    Jul 25 2024
    In episode #2786, we discuss how organic social media platforms like Reels, TikTok, and Shorts can help you become top of mind, the challenges of monetizing fame, the role of the media in shaping narratives, and the influence of woke advertisers on platforms and content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why organic social rivals SEO today (03:09) Virality doesn't mean more revenue – David Guetta man in finance song only hits 900k listens (05:24) Was 'Stop Asian Hate' fake marketing? (13:05) Woke advertisers are colluding to stop Elon Musk, Joe Rogan, and others (17:36) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    18 m
  • Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more

    Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more
    Jul 24 2024
    In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of HubSpot by Google, the impact of raising prices in SaaS companies, and Syed Balkhi's smart WordPress M&A strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Is it worth having an affiliate program after Google sacked so many affiliate sites? (03:07) HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company (10:05) If you're afraid to increase your prices, just watch this (14:37) Syed Balkhi's smart WordPress M&A strategy (16:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    16 m
  • Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers

    Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
    Jul 23 2024
    In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of social media on brands. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Will diversity, equity, and inclusion make you rich? (09:59) You are the media now (13:25) How TikTok comments pushed Converse to bring back discontinued sneakers (17:27) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
    Más Menos
    18 m
  • Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally

    Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
    Jul 22 2024
    In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees' social media profiles, and Apple's fee on ads and recommend purchasing ads on a computer to avoid potential cost increases. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Data reveals how long it takes to reach product market fit (05:04) The rise of in-house influencers (09:47) Apple expands 30% fee on Facebook and Instagram ads globally (14:11) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    14 m
  • Strategies to Land $5M+ Clients in Luxury Home Building

    Strategies to Land $5M+ Clients in Luxury Home Building
    Jul 20 2024
    In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (04:16) Using Intent-Based Lists to Identify Potential Leads (06:31) Showcasing the Builder's Portfolio to Attract Clients (08:32) Targeting the Right Audience for Luxury Homes (09:55) Combining Real-World and Digital Marketing Strategies (10:44) Leveraging Geofencing and Intent-Based Lists (11:14) Introduction to Offshore Recruiting for Marketing Talent (12:41) Utilizing Data from Crunchbase and Similar Databases (13:11) Exploring a New Software for Lead Generation Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    14 m
  • How big agency M&A and hiring works, and World's richest man on being a 'working boss’

    How big agency M&A and hiring works, and World's richest man on being a 'working boss’
    Jul 19 2024
    In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have experience in the industry, and a mention of J. Paul Getty and his approach to being a working boss. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How big agency M&A and hiring works (12:33) World's richest man on being a 'working boss’ (15:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    16 m
  • How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media

    How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
    Jul 18 2024
    In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:  (00:00) How trump made his assassination attempt a marketable moment (04:22) Why you can't trust CNN or Washington Post anymore (10:59) BlackRock pulls commercial that included Trump rally shooter (13:57) Companies pull ads during the shooting from social media (19:19) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    20 m