In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
• (01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
• (11:53) Exploring Amazon's non-endemic ads
• (15:30) Kindle's success and Oprah's influence
• (17:43) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video
• (01:15) How effective is copying as a marketing strategy?
• (04:44) AirChat
• (08:42) The number 1 factor for a viral video
• (17:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.

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TIME-STAMPED SHOW NOTES:

• (00:00) Introduction and Background
• (10:09) Embracing Optionality in Business Strategies
• (31:18) Operating Like a Public Company
• (45:16) Continuous Customer Development
• (55:02) Creating a Company Culture for Personal Growth
• (01:03:34) Hiring and Accountability in Management
• (01:14:50) Finding a Niche in the AI Landscape

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In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content creation, social media leverage, and networking within entrepreneurial circles.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
• (01:15) Introduction
• (06:27) Content Creation and Social Media
• (09:00) Joining Entrepreneurial Organizations
• (11:45) Strategies for Scaling an Agency
• (14:21) The Significance of ACE Scores in Predicting Health Outcomes
• (19:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Google confirms links are not that important, Google’s CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now?
• (01:15) Google confirms links are not that important
• (06:27) Google’s CEO on what search will be Like in 10 years
• (13:12) Does the WNBA actually have potential now?
• (16:35) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPower.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
• (01:15) Market valuation in India
• (07:57) Marketing lessons from the human that ran the entire continent of Africa
• (15:38) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions for business growth, and trends in digital advertising, evidenced by Omnicom's growth and a record year for U.S. search ad revenues.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: The Rock returns to WWE, Trump Media shares surge, MKHB exposes AI company, and more
• (01:15) The Rock returns to WWE
• (04:40) Trump Media shares close more than 15% higher after days of declines
• (05:42) MKHB destroyed an AI company in 41 seconds
• (07:45) Companies that acquire vs companies that don't
• (14:29) Omnicom is off to a good start with 4% Q1 growth
• (15:43) IAB revenue report reveals back-half expansion
• (16:14) U.S. search ad revenues hit record $88.8 billion in 2023
• (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions.

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TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, Value of top 100 B2B brands up by 10% vs. last year, study finds
• (01:15) WooCommerce SEO migration disaster
• (07:45) Content creators are the modern form of demand gen
• (11:15) Value of top 100 B2B brands up by 10% versus last year, study finds
• (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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• X @ericosiu

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