• Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172

  • Jul 23 2024
  • Length: 1 hr and 7 mins
  • Podcast

Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172 By cover art

Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172

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  • Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we’ve also got two guests on today’s show—Paul Sculpher and Harry Lang. Paul is a consultant who works on existing and proposed casino projects all around the world. Harry is a marketing guru who transforms digital B2C, D2C, and B2B brands. In a nutshell: * Discussion on layoffs in the gambling industry's marketing sector and their revenue impact. * Challenges of short CMO tenures and job changes, with advice for job interviews. * The rise of so-called fractional CMOs and consultancy roles. * Discussion on ageism in marketing and the need for older professionals to stay updated. * Lessons for the gambling industry in influencer marketing and in-app advertising. * Miss Shilling's orifice * Paul's roles at Gaming Recruitment Solutions (GRS) * Harry's positive approach to unemployment. Choice quotes: “In offline gaming, there's something yet to be achieved, from the influencer side of things. Somewhere, there's a way of making it work, but no one's found it yet.” — Paul Sculpher. “With sports betting apps and casino apps, there's a huge opportunity for advertising within those kinds of apps.” — Harry Lang. “For a marketing leader, you're never the expert. Your team are the experts. You know the benefits, opportunities, costs, and KPIs. But the people [on your team who] execute it are the subject-matter experts.” — Harry Lang. “I read David Ogilvy’s book [Ogilvy On Advertising], and he was doing A/B testing with print catalogs. And I'm like, there's nothing new here. I can just do it faster.” — Fintan Costello. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome. Thanks to our guests for being on our show! Paul Sculpher on LinkedIn: https://www.linkedin.com/in/paul-sculpher-4054436/ Paul’s website: https://www.paulsculpher.com/ Gaming Recruitment Solutions (GRS; where Paul works): https://www.grs-recruit.com/ Harry Lang on LinkedIn: https://www.linkedin.com/in/mrharrylang/ Harry’s website: https://www.marketingbook.co.uk/ Get Harry Lang’s book, Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career planning and professional understanding. Amazon UK: https://amzn.to/4cD3q52 Amazon US: https://amzn.to/3S6yDoU The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Get our newsletter: https://thegamblingfilestldr.substack.com/ Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
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