The Gambling Files By cover art

The Gambling Files

By: Jon Bruford & Fintan Costello
Listen for free

  • Summary

  • The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals. Join Jon Bruford (17 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry. If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!
    TheGamblingFiles.com
    Show more Show less
activate_primeday_promo_in_buybox_DT
Episodes
  • Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172

    Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172
    Jul 23 2024
    Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we’ve also got two guests on today’s show—Paul Sculpher and Harry Lang. Paul is a consultant who works on existing and proposed casino projects all around the world. Harry is a marketing guru who transforms digital B2C, D2C, and B2B brands. In a nutshell: * Discussion on layoffs in the gambling industry's marketing sector and their revenue impact. * Challenges of short CMO tenures and job changes, with advice for job interviews. * The rise of so-called fractional CMOs and consultancy roles. * Discussion on ageism in marketing and the need for older professionals to stay updated. * Lessons for the gambling industry in influencer marketing and in-app advertising. * Miss Shilling's orifice * Paul's roles at Gaming Recruitment Solutions (GRS) * Harry's positive approach to unemployment. Choice quotes: “In offline gaming, there's something yet to be achieved, from the influencer side of things. Somewhere, there's a way of making it work, but no one's found it yet.” — Paul Sculpher. “With sports betting apps and casino apps, there's a huge opportunity for advertising within those kinds of apps.” — Harry Lang. “For a marketing leader, you're never the expert. Your team are the experts. You know the benefits, opportunities, costs, and KPIs. But the people [on your team who] execute it are the subject-matter experts.” — Harry Lang. “I read David Ogilvy’s book [Ogilvy On Advertising], and he was doing A/B testing with print catalogs. And I'm like, there's nothing new here. I can just do it faster.” — Fintan Costello. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome. Thanks to our guests for being on our show! Paul Sculpher on LinkedIn: https://www.linkedin.com/in/paul-sculpher-4054436/ Paul’s website: https://www.paulsculpher.com/ Gaming Recruitment Solutions (GRS; where Paul works): https://www.grs-recruit.com/ Harry Lang on LinkedIn: https://www.linkedin.com/in/mrharrylang/ Harry’s website: https://www.marketingbook.co.uk/ Get Harry Lang’s book, Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career planning and professional understanding. Amazon UK: https://amzn.to/4cD3q52 Amazon US: https://amzn.to/3S6yDoU The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Get our newsletter: https://thegamblingfilestldr.substack.com/ Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
    Show more Show less
    1 hr and 7 mins
  • Christina Cook’s mission: Help Women with Gambling Addiction: The Gambling Files RTFM 171

    Christina Cook’s mission: Help Women with Gambling Addiction: The Gambling Files RTFM 171
    Jul 16 2024
    Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. This episode opens with tales of accidentally sending very personal messages to colleagues. Oops. That silliness out of the way, Jon and Fintan get into the heart of the episode—a chat with Christina Cook, a compulsive gambling addict who is living in recovery and is three years gambling-free. In a nutshell: * Christina shares her personal story of being a gambling addict in recovery, starting with occasional visits to a nearby casino, which later became a coping mechanism during a mentally and verbally abusive relationship. * She criticizes the gambling industry's response to the harm caused by creating a Responsible Gambling Council and discusses the Gambling Recovery Investment Treatment Act (aka the GRIT Act). * Christina started the Broke Girls Society podcast to share her story, which received positive feedback from women worldwide. * There’s a stigma surrounding gambling addiction for women that still needs to be addressed. * There’s a need for more resources for addressing gambling harm. Choice quotes: “Gambling became a coping mechanism for me.” — Christina Cook. “I decided I'm going to have to fight for myself.” — Christina Cook. “Domestic abuse is one of the primary drivers for women developing gambling issues, which makes perfect sense [when you think about it], but people don't necessarily join those dots.” — Jon Bruford. “How did something [gambling] that was supposed to be fun and entertaining become so harmful? For me, the addiction was a symptom of my internal issues.” — Christina Cook. “Gambling addiction is a comorbidity. It's a symptom of another ill.” — Jon Bruford. “Gambling needs more safety rails.” — Fintan Costello. Thanks to Christina Cook for being on the show! Listen to Christina’s podcast, The Broke Girl Society: https://thebrokegirlsociety.com/ Watch Christina’s show on YouTube, The Bet Free Life with Brian and Christina: https://www.youtube.com/@thebetfreelife/ This podcast is presented by Optimove, the gaming industry's CRM of choice. Don’t believe us? It’s used by a whopping 56% of the EGR Power50 to personalize player experiences. Visit Optimove for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Get our newsletter: https://thegamblingfilestldr.substack.com/ Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
    Show more Show less
    1 hr and 12 mins
  • We dangle the news carrot before your donkey! The Gambling Files RTFM 170

    We dangle the news carrot before your donkey! The Gambling Files RTFM 170
    Jul 11 2024

    We bring The Gambling Files Podcast to you thanks to our tremendous sponsors Optimove and Clarion Gaming.

    As we gear up for the complete sexification of the podcast (next week!), we thought we would do a news roundup episode because there was quite a lot of interesting news going on. Unsurprisingly, Fintan and Jon disagree about it. Oh well.

    Anyway, discussion in the episode includes Jon’s birthday cake, a national ad framework for sports betting advertising in Canada, a pub closing in Vegas, The Mirage closure, jackpot mechanics, whether properties closing should affect room rates, and the business acumen of Tony Hawk and Michael Jordan. Oh, and the importance of investing in new content in the gambling industry.

    In a nutshell:

    • Cake – exciting!
    • They discuss the potential nationalization of sports betting advertising in Canada and the opposing views on the matter.
    • The closure of a British pub in Vegas with cultural significance is mentioned, along with the story of how Brandon Flowers of The Killers wrote 'Mr. Brightside' after witnessing infidelity at the pub.
    • The hosts mention their podcast sponsors and joke about potential sponsorship opportunities for themselves.
    • The Mirage resort in Las Vegas is closing, leading to speculation about the impact on room rates in the city.
    • The mechanics of hitting jackpots in casinos depend on the type of jackpot and can vary.
    • The appointment of a new gambling minister in the UK and the response of the betting and gaming council.
    • The SBC Summit in Lisbon is investing in content by inviting Tony Hawk as a keynote speaker.

    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.
    Show more Show less
    1 hr
Management Economics Politics & Government
Show more Show less

What listeners say about The Gambling Files

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available