Marketing vs Sales By cover art

Marketing vs Sales

By: David Aron and Rob Hamilton
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  • Summary

  • Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
    © 2024 Marketing vs Sales
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Episodes
  • Execution Of The Marketing Plan: Step Ten of Marketing Process

    Execution Of The Marketing Plan: Step Ten of Marketing Process
    Jul 14 2024
    41 mins
  • Ramblin' Rob's Additional Keys to the Sales Process

    Ramblin' Rob's Additional Keys to the Sales Process
    Jun 30 2024
    42 mins
  • Doctor Dave's Marketing Plan

    Doctor Dave's Marketing Plan
    Jun 16 2024

    What actually goes into the Marketing Plan? It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs. Doctor Dave dives into detail and talks specifically to this. What steps to take and what are the considerations? Doctor Dave speaks to the EPIER analysis vs. the older school SWOT analysis. Concepts such as sustainability and DEI are brought up and talked about. What are the new responsibilities with respect to the environment? CSR, Corporate Social Responsibility is a thing, and it's important. How does this all play in to the Marketing Plan?
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    30 mins
Marketing Economics
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