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Marketing x Mindset Mentorship

Frequent Flyer Membership

In this episode, Megs dives into the common challenge of uncertainty in running a small business. She shares practical tips and mindset strategies to help you keep moving forward even when the path isn't clear. Tune in to learn how to embrace uncertainty and turn it into an opportunity for growth.

Key Topics:

1. Acknowledge the Uncertainty
   • Understanding that feeling uncertain is normal and part of the business journey.
   • Mindset Tip: Practice mindfulness or journaling to articulate your fears and uncertainties.
   • Personal Story: Megs shares a personal experience of overcoming uncertainty in her business.
2. Reconnect with Your Why
   • Reflect on your core values and mission to reignite your passion and direction.
   • Exercise: Take a few minutes each day to reflect on your mission statement and long-term goals.
   • Client Story: A success story from a client who found new motivation by reconnecting with their purpose.
3. Break Down Your Goals
   • Breaking big goals into smaller, manageable tasks to avoid feeling overwhelmed.
   • Actionable Steps:
     • List your big goals.
     • Prioritise the most urgent or important ones.
     • Divide each goal into smaller tasks.
   • Tool Recommendation: Use project management tools like Trello or Asana.
4. Seek Out Support and Mentorship
   • The importance of having a support system, including mentors, peers, and networking groups.
   • Mentorship: Find a mentor for guidance and perspective.
   • Networking: Join local business groups or online communities.
   • Resource: Mention of a helpful local business group or online forum.
5. Embrace Continuous Learning
   • The necessity of continuous learning to stay ahead in the business landscape.
   • Suggestions:
     • Listen to industry podcasts or attend webinars.
     • Read books and articles on business strategy and personal development.
     • Enroll in online courses to gain new skills.
   • Personal Recommendation: Megs shares a book or course that significantly impacted her business mindset.
6. Celebrate Small Wins
   • Recognising and celebrating small achievements to boost morale and momentum.
   • Daily Practice: Write down three accomplishments at the end of each day.
   • Client Example: A story of a client who benefited from celebrating small wins.

Conclusion: Uncertainty is a natural part of the entrepreneurial journey. By acknowledging your fears, reconnecting with your why, breaking down your goals, seeking support, embracing learning, and celebrating your progress, you can navigate uncertain times with confidence and clarity.

Call to Action: If you found this episode helpful, please subscribe, leave a review, and share it with your fellow entrepreneurs. Stay positive, stay focused, and keep moving forward.

Summary

In this episode, Megan discusses the importance of B-roll and BTS content in video marketing. She explains that B-roll is supplementary footage that provides additional context and visual interest to the main shot, while BTS content gives a behind-the-scenes look into the production process. Megan then breaks down how to use B-roll and BTS content on different social media platforms, including Facebook, Instagram, and TikTok. She provides tips on incorporating B-roll and BTS content effectively to engage and connect with the audience.

Takeaways

• B-roll is supplementary footage that enhances the main narrative and provides visual interest.
• BTS content gives a behind-the-scenes look into the production process and humanises brands.
• B-roll can be used effectively on Facebook to create engaging and dynamic video ads and posts.
• BTS content on Facebook can build brand loyalty and encourage audience engagement.
• B-roll is perfect for Instagram stories and reels to highlight key moments and add depth to posts.
• BTS content on Instagram showcases brand personality and authenticity.
• On TikTok, short and engaging B-roll clips can be created using trending sounds and effects.
• BTS content on TikTok reveals fun and interesting aspects of the content creation process.
• Experimenting with B-roll and BTS content can elevate your brand and create deeper connections with the audience.

This weeks bonus ep is a special insight into my Frequent Flyer Membership Training calls! It is my favourite space to play in ever.

In this call, we are talking about paid advertising across all digital platforms including Google, TikTok, Facebook, Instagram and Pinterest.

If you'd like more info about the Frequent Flyer Membership visit: https://megancoleman.com.au/pages/frequent-flyer-membership

About the episode:

The conversation covers a detailed discussion on paid ads and digital marketing strategies. It includes insights on targeting specific demographics, ad platforms, and the key components of compelling ads.

The conversation covers a comprehensive guide to digital advertising, including ad copy, visuals, call-to-action strategies, budgeting, bidding strategies, analytics, and A/B split testing. It emphasises the importance of platform-specific content and the need for an omnichannel approach. The hosts share practical examples and insights to help businesses optimise their ad campaigns for maximum impact and return on investment.

The conversation covers the key aspects of running a successful social media digital marketing campaign, including the importance of ad content, budget allocation, and continuous monitoring and optimisation. It also explores the effectiveness of ads for service-based businesses and the potential for expanding reach beyond local markets.

Takeaways

• A detailed discussion on paid ads and digital marketing strategies is provided, including insights on targeting specific demographics and ad platforms.
• The key components of compelling ads, such as catchy headlines and eye-catching visuals, are highlighted. Platform-specific content is crucial for effective digital advertising.
• A/B split testing helps identify the most effective ad elements.
• An omnichannel approach can maximise the impact of ad campaigns.
• Analytics play a key role in optimising ad performance and return on investment. The importance of ad content and budget allocation in running a successful digital marketing campaign.
• The effectiveness of ads for service-based businesses and the potential for expanding reach beyond local markets.
• The significance of analytics in understanding audience demographics and behaviour for targeted marketing.
• The value of taking a business retreat to stimulate creativity and productivity.

Book your Content Sesh: https://megancoleman.com.au/products/content-sesh
Use code: PODCAST50 to get your 50% off

In this episode, Megan discusses her four pillars of content creation: educational, entertainment, transformation/solution, and personal branding. She emphasises the importance of understanding your target audience and creating content that resonates with them. Megan also introduces her new signature offer, a content session, where she helps small business owners and content creators align their content to drive sales and growth. She offers a 50% discount to podcast listeners.

Takeaways

Identify your target audience and create content that resonates with them
Utilise the four pillars of content creation: educational, entertainment, transformation/solution, and personal branding
Align your content to drive sales and growth
Show your authentic self through personal branding
Take advantage of the 50% discount on Megan's content session offer

Analytics babyyyyy!

Are you checking your stats each month to see what worked well, what didn't and where you can improve on your marketing efforts? In this episode, I break down what you should be looking at to grow your business and skyrocket your success.

Here are the deets for all the offers I mentioned at the end. Limited time only!

Frequent Flyer Membership

Marketing x Mindset Mentorship Packages

Summary

In this episode, Megan provides guidance on analysing analytics for various platforms such as Facebook, Instagram, TikTok, YouTube, Google, website, and Klaviyo. She emphasises the importance of reviewing analytics to make data-driven decisions and improve business performance. Megan also introduces her Frequent Flyer Membership and Marketing x Mindset Mentorship packages, offering support and training for small business owners.

In this episode, we dive into the essential metrics and platforms for analysing your marketing data, ensuring you can make informed decisions to boost your business performance. Learn how to effectively measure and interpret data from various digital marketing channels.

Key Topics Covered:

1. Website Analytics (e.g., Shopify)
   • Key Metrics:
     • Online Store Sessions
     • Conversion Rate
     • Total Orders & Average Order Value
     • Top Selling Products
     • Return Customer Rate
     • Sessions by Location & Device Type
     • Sessions by Social Source & Traffic Source
     • Top Landing Pages
   • Action Steps: Prepare monthly reports to monitor performance and adjust strategies.
2. Meta (Facebook and Instagram)
   • Key Metrics:
     • Impressions, Reach, Content Interactions
     • Followers & Link Clicks
     • Post Performance
     • Audience Demographics
     • Benchmarking
   • Action Steps: Monthly reviews of insights to refine content based on performance and audience preferences.
3. TikTok
   • Key Metrics:
     • Demographics
     • Content Performance
   • Action Steps: Adapt content strategy to what resonates with your audience, considering platform-specific demographics.
4. YouTube
   • Key Metrics:
     • Watch Time
     • Audience Demographics
     • Engagement Metrics
   • Action Steps: Focus on creating engaging, interactive content and regularly refine your strategy based on analytics.
5. Google (Google My Business & Google Analytics)
   • Key Metrics:
     • Profile Interactions
     • Search Terms
     • Website Clicks & User Activity
     • Acquisition Overview
     • User Attributes
   • Action Steps: Use insights to optimize SEO and improve user experience on your website.
6. Klaviyo (or any Email Marketing Platform)
   • Key Metrics:
     • Open Rate
     • Click Through Rate (CTR)
     • Conversion Rate
   • Action Steps: Optimise subject lines and CTAs for higher engagement and ensure a smooth user experience for conversions.

Benefits of Regular Analytics Review:

• Gain detailed audience insights.
• Make data-driven marketing decisions.
• Identify trends and patterns for better content timing.
• Personalise customer experiences.
• Maximise ROI by focusing on high-performing strategies.
• Improve website performance.
• Stay competitive with data-savvy strategies.

For more info on the Frequent Flyer Membership head to: https://megancoleman.com.au/pages/frequent-flyer-membership

In this episode, Megan discusses the importance of email marketing and provides tips on how to build a successful email marketing strategy. She emphasises the direct communication, personalisation, cost-effectiveness, and measurability of email marketing. Megan also shares insights on how to grow your email list and craft engaging emails, including tips on subject lines, personalisation, valuable content, clear call to action, and design/layout. She concludes by highlighting the importance of analysing key metrics to continuously improve your email marketing strategy.

Email marketing is a critical component of a successful marketing strategy due to its direct communication, personalisation, cost-effectiveness, and measurability.
To build a successful email marketing strategy, focus on growing a quality email list by offering value, using sign-up forms, lead magnets, social media, and events.
Craft engaging emails by using compelling subject lines, personalisation, valuable content, clear call to action, and clean design/layout.
Regularly analyse key metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate to improve your email marketing strategy.

In this episode, Megan discusses influencer marketing and provides tips for businesses considering this strategy. She emphasises the importance of analysing influencer analytics and audience data before collaborating with them. Megan also advises having a clear brief with influencers to ensure key messages are communicated effectively. She suggests using influencer marketing as an awareness strategy rather than solely focusing on sales. Additionally, Megan highlights the significance of including a clear call to action in influencer campaigns. Lastly, she recommends considering micro-influencers, as they can provide great value and engagement despite having smaller follower counts.

In this episode of the Marketing Times Mindset podcast, host Megan shares eight key elements of a strong marketing strategy for online businesses. These elements include optimising your Google My Business profile, creating short-form content on social media platforms, having an SEO-optimised website, asking customers for reviews, running paid ads, implementing a loyalty program, utilising email marketing, and surveying and listening to customers. Megan emphasises the importance of understanding your audience and tailoring your content to each platform. She also highlights the power of social proof and the value of customer feedback.

Takeaways

Optimise your Google My Business profile and utilise tools like Google Search Console and Google Analytics to improve your online visibility.

Create short-form content on social media platforms that cater to your target audience and consider the unique characteristics of each platform.

Have an SEO-optimized website that is easy to navigate and contains relevant keywords to improve your search engine rankings.

Ask your customers for reviews and leverage social proof to build trust and credibility.

Consider running paid ads to reach new audiences and amplify your marketing efforts.
Implement a loyalty program to reward and engage your loyal customers.

Utilise email marketing to stay in touch with your audience and provide valuable content.

Survey your customers, listen to their feedback, and use it to improve your products and services.