If you are looking at kicking off your event or perhaps you’ve been doing it for a while now but need to kick things into another gear then stay tuned for this episode of The Coaching Equation! Today we dive deep with event producer extraordinaire, Jessie Schwartzburg. Jessie has over 25 years of industry experience, specializing in speaker, author, and celebrity events. Her portfolio spans across the globe, boasting an impressive client list and numerous prestigious accolades. She is a total boss when it comes to putting on incredible events! Join the conversation as we dig deep into how to put on a profitable event, which happens to be one of the hardest things to do in the world of events, and hear Jessie’s thoughts on what event attendees genuinely care about: great content, making connections, and being part of an experience! We then delve into some of the biggest mistakes that Jessie sees people making with your first event (and how you can avoid them), insights on how to become a truly solid and sought-after speaker, and why it’s essential to have run-of-shows and redundancy plans. Sprinkled in between are some great stories from her personal experiences as an event producer. This episode is for anyone and is one you absolutely have to hear! Thanks for listening, enjoy.

Key Points From This Episode:

• An introduction to today’s guest and what listeners can expect from this episode!
• A rundown of how Jessie helps people, her niche, and her journey into this industry.
• Jessie highlights high-level things to help turn the tide; from losing money to perhaps breaking even or making a little profit.
• Top quality characteristics for people who excel at selling or pitching from the stage.
• The importance of prepping your teams with answers to questions.
• Why you need to practice and rehearse if you want to be the best of the best.
• Things you should NOT ask from a producer, according to Jessie.
• Why intentionally acknowledging everyone at the event is crucial.
• Jessie unpacks tips to avoid the biggest mistakes people often make with their first event.
• What event attendees genuinely care about (especially post-COVID): surprise and delights.
• Jessie shares insights to help you become a truly solid (and sought-after) speaker.
• She recounts how getting resourceful can help turn around sinking events.
• Jesse stresses the importance of having run-of-shows and redundancy plans.
• She shares a story about getting lost in a tuk-tuk with Gabby Bernstein.
• Where you can find out more about Jessie Schwartzburg.

Links Mentioned in Today’s Episode:

Jessie Schwartzburg on X

Jessie Schwartzburg on LinkedIn

Jessie Events

Jessie Schwartzburg Email

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Gabby Bernstein

Your Best Life

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes