• Mastering the Art of Naming: Insights from Laura Schroeder

  • Jul 9 2024
  • Length: 15 mins
  • Podcast

Mastering the Art of Naming: Insights from Laura Schroeder

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  • Summary

  • In this podcast, NameStormers CEO Mike Carr interviews, Laura Schroeder who discusses her transition to a naming career, highlighting the shift from tech-sounding to organic names due to trademark issues and changing preferences. She emphasizes aligning names with a brand's value, involving clients, and using surveys for feedback. Good namers need strong vocabulary and language skills. Schroeder categorizes names into descriptive, evocative, abstract, and arbitrary. Memorable names should have quick backstories, be pronounceable, and easy to spell. For rebranding, she recommends considering scalability and adaptability, using "tissue sessions" for feedback, and notes the long-term benefits of unique and intriguing names.

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Marketing Economics
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