A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​

Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​

Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​

Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​

Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impacting businesses, and much more.

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​

Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​

Join us as Ksenia delves into reaching the right customer with the right message, how content can help you grow your startup, incorporating storytelling in your content, and much more.