Maven Marketing with Brandon Welch  By  cover art

Maven Marketing with Brandon Welch

By: Frank & Maven
  • Summary

  • Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth.


    Without throwing money at advertising, how do you grow your business?

    Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads.

    Trade the marketing lies for solid growth strategies so you can reach your big dream!

    Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!

    © 2024 Maven Marketing with Brandon Welch
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Episodes
  • God and Your iPhone
    May 3 2024

    I’d like to find the writers of the iPhone software who automated this video title yesterday, and I’d like to punch them.

    Notice I didn’t just say “this video.”

    I said “this video title.”

    “Early Adventures with Jude”

    It was one of the many auto-generated slide shows served up to me each week on my home screen. Like most, this video was a blessing of past memories.

    But it was that “early” word that got me.

    The “*Early* Adventures” implies that we are now in… The *later* years, and that caused me to have a moment.

    At first I thought “he’s still a young kid.”

    Then I thought, “no, he’s really not.”

    And then I heard what God was trying to tell me.

    “Give your infinite attention to him as I have given my infinite attention to you.”

    Oof.

    It had nothing to do with the software guys.

    It was a reminder of how big and precious his gifts are, and that they are currently right in front of me. And suddenly everything else in my week felt very small in comparison.

    I have surpassed the halfway point of the moments Jude and I will live under the same roof. That stings.

    But I am grateful for the reminder to cherish those moments like pure gold.

    I am also curious:

    If God just used the iPhone to speak with me, could he use something unusual to speak with you today?

    The reminders of His love are everywhere. Let’s try to give them our infinite attention.

    Cheers,

    BW

    God and Your iPhone

    Frankly Friday 5/3/24

    “Time, like money, is spent. What are you buying with the hours of your life?”

    – Roy H. Williams

    Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

    Get a copy of our Best-Selling Book, The Maven Marketer Here:
    https://a.co/d/1clpm8a

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    2 mins
  • How to Know if You Need a New Website
    Apr 29 2024

    00:00 Intro
    01:20 Today's Topic
    02:36 Conversion Rate
    06:39 Website Load Speed
    09:23 Website Technology
    13:18 Bounce Rate
    17:57 Content Out of Whack
    21:16 Design
    25:14 Search Engine Ranking
    26:46 Recap
    27:09 The Price Is Right

    Host: Brandon Welch
    Co-Host: Caleb Agee
    Executive Producer: Carter Breaux
    Audio/Video Producer: Nate the Camera Guy



    Our Website: https://frankandmaven.com/
    Instagram: https://www.instagram.com/frankandmavenmarketing/
    TikTok: https://www.tiktok.com/@frankandmaven
    Twitter: https://twitter.com/frankandmaven
    LinkedIn: https://www.linkedin.com/company/frank-and-maven/

    Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

    Get a copy of our Best-Selling Book, The Maven Marketer Here:
    https://a.co/d/1clpm8a

    Show more Show less
    30 mins
  • Get Paid to Learn
    Apr 26 2024

    When I was 17, I wanted to be a music producer.

    The path presented to me was an $80,000 program at a music school.

    It seemed logical: pay to learn the skills, then get a job that pays you for those skills.

    Lucky for me, I met a guy who had gone to that school, paid the money, learned the skills, and had a blast. There was only one problem: he was broke.

    I took a closer look at my options.

    Also, lucky for me, I had a job at a music store that sold recording equipment. As part of my training, they let me borrow some of it.

    Luckiest of all, there was a new website called “YouTube.” It was full of videos about how to use that equipment—and they were free!

    I made a goal to watch an hour of training per day for a whole year. I wanted to see if I could learn how to be a producer without the expensive school.

    In the meantime, I recorded songs for some local bands pro bono. Word spread and more bands started calling.

    I started charging them a little bit of money.

    As I got more experienced, I started charging more money.

    In a little less than one year, I had made over $20,000 as a self-taught music producer.

    And you know what?

    I figured out that I didn’t like that career nearly as much as I thought I would. So I gave the business to my friend from the fancy school and moved on to my next thing.

    But can I tell you something?

    The money I earned was nothing compared to the lesson I learned:

    Getting paid to learn is WAY sweeter than paying to learn.

    That lesson has proved to be worth 100x more.

    When I was 21, I wanted to go into advertising. The conventional option was a $60,000 marketing degree.

    When I was 24, I wanted to be a pilot. The conventional option was a $100,000 flight school.

    When I was 29, I wanted to be an author. The conventional option was a $50,000 traditional publishing route.

    But I had learned long ago that there is a better way. So I repeated the process:

    • I studied advertising for an hour a day for a whole year.
    • I gave free marketing services to practice what I was learning.
    • That got me the real job in advertising…
    • Which took me to see clients in an airplane with a flight instructor
    • Which allowed me to get my pilot’s license on the job
    • Which got me the consulting experience I needed to write, publish, and promote my own book


    The principle has come through for me hundreds of times. The alternate path isn’t always crystal clear, but know this for sure: there is always an alternate path.
    Three questions for you:

    1. What do you want to do next?
    2. What conventional option has been presented to you?
    3. What better way can you find?


    Don’t forget that traditional wisdom is usually more tradition than it is wisdom.
    And don’t ever believe the lie that you aren’t yet qualified to start right now.
    Get paid to learn, my friend. It’s better this way.
    Cheers,
    BW

    Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

    Get a copy of our Best-Selling Book, The Maven Marketer Here:
    https://a.co/d/1clpm8a

    Show more Show less
    4 mins

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