In this episode, we discuss the four levers of being a good business operator. Each lever is really a system in your business. Sadly, many businesses are missing the mark on one or all of these levers. Let's dive in!

In this episode, we are going to dive into Call to Actions or CTA's.

Here's the link I reference in the episode.

50 Call to Action Examples

https://blog.hubspot.com/marketing/call-to-action-examples

Enjoy the show.

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Today on this episode of the Mean Business Podcast we are going to continue our discussion about what we call the Home Page Triad or the Web Page Triad by showing you how to write the perfect Sub headline to go with your perfect promise from Episode 3.

So today you’re gonna discover...

1 The “one question” that every single visitor who comes to your website is thinking the second they land on the page. And no it’s not “how do you make my life better!”

2 I'm going to reveal to you the one and only job of the sub headline and how you can get it to do its job quickly.

3 And finally I’m gonna share with you a simple formula to write a powerful sub-headline in 10 seconds or less. It’s really so much simpler than you would think once you know how to do it.

Dive in and let's go!

In this episode, we dive into a formula to write a powerful headline that brings more leads and sales.

Which type of website is going to get you the most bang for your buck?

Hello there. Keith Carpenter here, and welcome to the Mean Business podcast. I am so excited to kick off this podcast. It's definitely been something that I've been thinking about doing for quite some time, and I'm excited to get going. So in this first inaugural episode, I want to go over a few things with you. Number one, I'm going to keep all these podcasts to about 10 to 15 minutes at the most. I'm going to share one main lesson, one main idea in each episode, and so over time, my goal with this podcast is just simply to bring value to your life as a listener of this podcast.

So in this first episode, I'm going to share with you the five main categories of information that I'm able to speak intelligently on. I will not talk about something I don't know, or haven't had first world experience with. So you can rely on me to bring you the truth always, and only my experience with the things that I discuss. If I don't have experience with something, I will bring on an expert and we can interview them and have some fun and learn things that we don't know. Now, before I get into the five categories of information that I'm going to be sharing with you here, I want to share a statistic with you. I love statistics. I saw this recently, and I think it's so important to share this with you because it helps put things in perspective. Okay. Dive into the podcast now.