If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on lowering their cost per lead, improving efficiency, and squeezing more performance out of their current ad budget. But the truth is simple: if your numbers are already good, the fastest way to grow your med spa is to spend more.In this episode, we explain why aggressive ad spend, not endless optimization, is the single biggest driver of new patient growth, revenue, and long-term scale.You’ll learn:✅ Why efficiency alone cannot create major growth for your med spa✅ What happens when you increase spend, even if your cost per acquisition rises✅ The real meaning of diminishing returns and why they matter less than you think✅ How top-performing med spas use higher ad budgets to massively outpace others✅ Why quantity has a quality of its own when it comes to advertising✅ When it makes sense to scale your ad spend aggressively✅ How to think about ROI, CAC, and revenue in a way that leads to faster growthIf your med spa wants more patients, more revenue, and more momentum, this episode explains why the answer is not more optimization. The answer is more investment. Learn how to scale smarter, spend strategically, and unlock the level of growth your practice is capable of.Download our FREE ROI calculator and test this out for yourself! https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into a fundamental economic principle: the Law of Demand. We discuss how it directly dictates the effectiveness of your med spa marketing strategy, especially when attracting clients for high-ticket services.We discuss the critical trade-off between client volume and client quality and how to strike a profitable balance without burning out your providers. You'll learn why low-cost offers are the most efficient way to generate opportunities and build the essential trust required for expensive treatment packages.We cover...✅ The Law of Demand and the inverse relationship between service price and client response rate.✅ Why services like injectables are often the best "gateway drug" to your med spa.✅The difference between using marketing to generate a sale versus creating an opportunity.✅ The "Sift Through the Dirt to Find the Gold" Strategy: Why maximizing low-cost client volume can lead to the best long-term revenue.✅How to manage the trade-offs in client quality, retention, and provider frustration when running deep discount offers.✅ The financial framework: How to maximize opportunities at a break-even point on the initial visit.✅ Red flags that signal your low-cost offers are failing (and the common fix that isn't marketing).✅ Why communication and explaining the "why" to your providers is crucial for internal buy-in.If your goal is to sell more of those $3,000+ packages, you can't rely solely on ads. This episode provides the framework for using strategically priced introductory offers to develop relationships, build trust, and turn first-time visitors into high-value, retained clients for your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales strategy, and provider performance. In this conversation, Ricky and Gina break down what truly makes a med spa stand out in an increasingly crowded market and why branding, consultation style, and pricing clarity are the biggest differentiators today.Together, they explore how to attract the right patients, communicate your philosophy confidently, build trust during the consultation, and retain clients long-term without feeling “salesy.”In this episode, we cover:✅ How to define a clear brand point of view that attracts the right patients✅ Why the riches are in the niches (and how to niche without limiting growth)✅ Creating messaging and social content that actually feels memorable✅ The role of the consultation in trust-building and patient decision-making✅ How to talk about pricing transparently to avoid sticker shock✅ Why sales in a med spa should feel like education, not pressure✅ The 3.5x injector profitability benchmark every owner must know✅ How to design memberships and packages patients understand and value✅ Seasonality patterns in med spas and how to plan for them strategically✅ Why device-buying timing matters (and how to avoid end-of-year mistakes)About Gina Graziano (https://www.themedspamatchmaker.com/)Gina is the founder of The Med Spa Matchmaker, where she helps new and established med spas develop strong brand identities, operational systems, profitable pricing models, and cohesive treatment offerings. Gina is also a sought-after advisor to private equity and investment groups evaluating and scaling aesthetics practices.Follow Gina on Instagram (free consultation in her bio): https://www.instagram.com/medspa_matchmaker/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on getting more leads, but the real difference maker is how many of those leads actually book. In this episode, we dig into the truth about med spa conversion rates, why some campaigns convert at 15% while others struggle at 5%, and what small shifts can triple your patient growth.You’ll learn:✅ Why “bad leads” are not always the problem with Facebook and Instagram ads✅ How Facebook’s algorithm floods prospects with competitor offers after they click your ad✅ What separates high-performing med spas from those that cannot close leads✅ The three key factors every patient weighs before booking (reputation, convenience, price)✅ How to make your med spa the clear and compelling choice in a crowded marketIf your med spa ads are getting clicks but not appointments, this episode will show you how to close the gap, convert more of your leads into loyal patients, and maximize your ad ROI.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into the critical paradox facing med spa owners: The trade-off between maximizing initial visit revenue and securing long-term client Lifetime Value (LTV). We break down why aggressive cross-selling or upselling, while tempting, can lead to patient sticker shock, erode trust, and ultimately hurt your retention numbers and profitability.We explore how to grow your med spa by shifting your focus from a transactional sale to a transparent, educational approach. This ensures patients feel comfortable with their investment and are eager to return.We cover…✅ The true cost of forcing sales and how it manifests in poor client retention.✅ Why understanding your local market's budget (median household income) is non-negotiable for setting realistic revenue goals.✅ How to implement a layered, educational blueprint for treatment planning that lets clients "self-sort" based on their comfort level.✅ The dangers of incentivizing providers based on financial outcomes versus actions that build long-term patient trust.✅ How to adhere to your minimum viable treatment standards (e.g., minimum units) without seeming pushy.✅ The case for prioritizing patient long-term financial comfort over your short-term sales goals for maximum LTV.If your med spa is struggling to convert satisfied first-time patients into loyal, repeat clients, this episode gives you the blueprint for a sales process that aligns your business goals perfectly with your patients' best interests.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California’s most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the business grew from humble beginnings into a leading aesthetics destination, diving into rebranding, patient experience, community engagement, and the team culture that keeps their reputation strong year after year.In this episode, we cover:✅ Starting small and scaling strategically as demand grows✅ Choosing new services based on patient demand and clinical data✅ Maintaining consistent results across multiple providers✅ Building a front-desk team that drives retention and referrals✅ The art and execution of a successful rebrand✅ Balancing creativity, consistency, and connection in marketing✅ Community engagement strategies that build real loyalty✅ Designing promotions and memberships that make financial sense✅ Hiring for culture fit and long-term growth✅ How strong leadership and team culture sustain reputationAbout the Guests:Kiley DiLeo, Chief Creative Officer and founding team member, has led the evolution of brand identity, patient experience, and creative direction since the beginning.Kate Tomalas, Chief Marketing Officer, brings years of cross-industry marketing expertise and a data-driven approach to branding, operations, and patient engagement. Together, they have shaped a standout brand built on trust, consistency, and authentic connection.Follow Seaside Skincare on Instagram:https://www.instagram.com/seaside_skincare/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa stuck in the "good" zone but you're striving for greatness? You're not alone. Many practice owners hit a plateau, unsure of how to level up. In this episode of Med Spa Success Strategies, we’re diving into seven essential strategies that will help you take your med spa from good to great, creating long-term success and momentum.Running a med spa involves more than offering great services. It’s about refining leadership, operations, and culture to ensure consistent growth. This episode is packed with actionable insights, inspired by Jim Collins’ principles, that will empower you to build a stronger, more efficient practice.You will learn:✅ How level 5 leadership can transform your med spa✅ Why hiring for heart and discipline is the key to a great team✅ The importance of confronting the facts and tracking your numbers✅ How to focus on your sweet spot for profitability✅ Why clear systems and SOPs lead to business freedom✅ How to use technology to accelerate your practice’s growth✅ How the flywheel effect creates unstoppable momentum for your med spaWhether you're just starting out or looking to scale your multi-location practice, this episode will guide you on the path to greatness, helping you build a business that thrives, not just survives.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDr. Alex Roher, founder of SD Botox (https://sdbotox.com/), joins Ricky Shockley on the Med Spa Success Strategies Podcast to share his journey from practicing anesthesiologist to CEO of a multi-location med spa and wellness brand.In this conversation, Dr. Roher breaks down how he scaled his business from a one-room operation to multiple thriving locations across two states, covering leadership, delegation, KPIs, acquisitions, and the mindset required to grow beyond the treatment chair.In this episode, we cover:✅ The transition from provider to CEO and how to unbrand yourself to scale✅ Why med spas plateau and how to break through with leadership and delegation✅ Building strong teams and culture across multiple locations✅ Key KPIs to track: revenue per hour, Botox waste, and 4-month retention✅ When to hire a COO and how to manage admin overhead✅ Turning Botox clients into wellness clients through HRT and weight-loss programs✅ Freestanding vs. hybrid models and why separation drives success✅ Managing growth and acquisitions✅ The “halo effect” strategy: being the face without being the bottleneck✅ Balancing business growth with family, travel, and mental clarity✅ Leadership mindset: risk tolerance, reframing failure, and learning through iteration✅ How vacations and downtime can spark creativity and new ideasAbout Dr. Alex Roher of SD Botox (https://sdbotox.com/)Dr. Roher is a board-certified anesthesiologist and aesthetics entrepreneur with multiple clinics across California and Texas. Beyond injectables, he focuses on patient optimization through hormone therapy, GLP-1 weight management, and full-spectrum wellness.He also leads Aesthetic Training Academy, a hands-on injector training program designed to help medical professionals enter the aesthetics field with confidence.Follow Dr. Roher on social media:https://www.instagram.com/dralexnosebest/https://www.tiktok.com/@dralexnosebesthttps://www.linkedin.com/in/dr-alex-roher-md-27624413b/Aesthetic Training Academy: https://aesthetictrainingacademy.com/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing