Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.

Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule

Today's episode is sponsored by Podium. Podium helps your business improve your customer experience with an all-in-one communications tool. Get more reviews, connect with leads, collect payments, and send text campaigns—all from one easy-to-use inbox. From first search to final sale, Podium makes everything as easy as sending a text. Visit ⁠https://www.podium.com/podcast/⁠ to learn more.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews. Dr. Kirsch shares how he went from the "new-in-town" to a highly sought-after provider with the help of online marketing and an emphasis on providing top-tier patient experience. He also shares important lessons he learned along the way about financial planning, a profit-first mindset, and more. Per usual, I'm confident you'll get more than a few tidbits from this interview that, if put to use, will shape your practice for the better. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Dr. Brandon Kirsch - Kirsch Dermatology & Med Spa Dr. Brandon Kirsch’s work spans the worlds of dermatology, technology, business and law. He is a board-certified dermatologist who started his career as a lawyer and holds law degrees from the University of Western Ontario (LL.B.) and Georgetown University (LL.M. Securities and Financial Regulation). He completed medical school at Brown University, an internship at the Mayo Clinic and dermatology residency at the University of North Carolina. Dr. Kirsch serves as Chief of Dermatology for Naples Community Hospital. He has previously worked as Assistant Clinical Professor of Dermatology at the University of Colorado, Vice President and Therapeutic Area Head of Dermatology at the global biopharmaceutical company Arena Pharmaceuticals, and Vice President and Medical Director at Brickell Biotech, Inc. In his roles at Arena and Brickell, he was responsible for providing leadership and strategic direction to the clinical science team and overseeing research studies. Dr. Kirsch has also provided strategic medical consulting for the clinical-stage biopharmaceutical company Dermavant Sciences, Inc. Dr. Kirsch is a frequent contributor to the HuffPost and has been published in the Journal of the American Medical Association, Journal of the American Academy of Dermatology, Journal of Drugs in Dermatology, Journal of Clinical and Aesthetic Dermatology, Dermatology Times, The Journal of Investigative Dermatology, The Journal of Cancer Immunology Research, The Canadian Journal of Neurological Sciences, Reason, The Wall Street Journal, The Toronto Star, The Providence Journal, and The Jacksonville Times-Union. Read more about Dr. Kirsch’s story here: https://www.kirschderm.com/dr-brandon-kirsch/ Read more about Kirsch Dermatology here: https://www.kirschderm.com/why-choose-us/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Hi, Finch (Nashville) Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and inclusive by providing top-tier care for patients of all ages, ethnicities, and genders. The bright, modern, and sporty space is located in the up-and-coming neighborhood of The Nations in west Nashville. Our patients will leave the office feeling confident (and recognizable!) and with the knowledge that medical aesthetics is as much about health prevention and maintenance as it is about how you look and feel!

About Kayli Krasnow, Founder

Kayli earned her BS in Biology from Centenary College of Louisiana, her BS in Nursing from Texas Woman’s University, and her Masters of Science in Nursing from the University of Texas at Arlington. With experience in transplant immunology research, as an elementary school science teacher, a cardio-pulmonary ICU nurse, and a family nurse practitioner, Kayli melds her creativity, and love of education and medicine in her work as an aesthetic provider.

A Comprehensive Marketing Plan for Med Spas, Dermatologists & Plastic Surgeons (2024). This is part 1 of our series where we cover how med spa customers make purchase decisions and what you can do to attract new clients by positioning your practice as the most attractive option in the market. Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our website, here: https://medspamagicmarketing.com/explore Med Spa Magic Marketing: + HIPAA Verified by Compliancy Group + Rated 5 stars on Google + In business since 2012 + No long term contracts See my tips & insights related to digital marketing featured in articles on... CIO.com, Examiner, Search Engine Watch, & Bank of America Small Business

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the globe. To work with Terri, email her at terri@terriross.com. You can learn more about Terri Ross Consulting at https://terrirossconsulting.com/ and explore all APX Platform has to offer at https://apxplatform.com/ ** If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan with me: https://go.medspamagicmarketing.com/schedule **

It's a controversial topic. Some say you should never discount services as this cheapens your brand and attracts the wrong customer. Others claim that discounting is a go-to strategy for acquiring new customers/clients/patients. I settle the debate in this episode! Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our website, here: https://medspamagicmarketing.com/explore Med Spa Magic Marketing: + HIPAA Verified by Compliancy Group + Rated 5 stars on Google + In business since 2012 + No long term contracts See my tips & insights related to digital marketing featured in articles on... CIO.com, Examiner, Search Engine Watch, & Bank of America Small Business

Welcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Kelly Smith Kelly Smith is Founder & CEO - Projected Growth Consulting Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to Kelly's guidance, the Projected Growth Consulting team has successfully supported more than 5,000 plastic surgeons, medical spas, dermatologists, and other aesthetic medical providers in increasing their revenue. She has authored three books that offer step-by-step formulas to help increase practice exposure, revenue, and profits. Kelly's proven systems have helped thousands of practice owners accelerate their growth to over 7 figures and beyond. To work with Kelly & Projected Growth Consulting, visit https://projectedgrowthconsulting.com/ For additional resources & tools, visit https://projectedgrowthconsulting.com/resources/

Welcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Ben Hernandez is founder and managing director of Skytale Group, a firm specializing in strategic management consulting & M&A Advisory in the healthcare space. Ben and the Skytale team help business grow, scale, and sell. Prior to Skytale, Ben worked with an international investment bank, a hedge fund, and CPA and advisory firm. Ben received his B.B.A. in Finance from the Mays Business School at Texas A&M and MBA from Cox School of Business at Southern Methodist University. https://skytalegroup.com/