This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Janie Futch, BSN, RN, and Martina Kolovich, MSN, NP-C, co-owners of Altera Aesthetix in Savannah, Georgia. They discuss how they grew their medical aesthetic practice from two girls in a living room to a rebranded franchise, including the investment they made in training, their approach to the Savannah market and their mission to empower women business owners. Their conversation includes:

• How they built their careers in aesthetics without sacrificing family time;
• The capital, time and patient volume invested in their first year of injectable training;
• Why the natural approach to treatment helps them retain patients;
• Their decision to rebrand from Refine Medical Aesthetics to Altera Aesthetix;
• How their franchise model ensures compliance with medical aesthetic regulations;
• Their excitement and goals for the future of AmSpa’s state chapters;
• And more!

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This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, director of medical spa partnerships at Podium. They talk about Podium’s new HIPAA compliant AI patient coordinator, discussing how it leverages technology to understand your brand, manage leads and communicate based on the long-term needs of your medical spa. Their conversation includes:

• Introducing Podium’s new 24/7 AI employee, Avery;
• How they train Avery to know every detail of your medical spa;
• Speed to lead: managing leads long-term and reengaging at set intervals;
• How Avery deescalates and empathizes when handling bad outcomes;
• Future plans to integrate with the leading aesthetic EMR systems;
• How Podium’s new relationship with AmSpa strengthens the industry;
• And more!

Listen back to hear more about Podium’s automated text marketing solutions in this previous episode: Using AI to Reach Your Leads Faster.

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This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Melissa Rogne, founder and president of Chapter Aesthetic Studio. AmSpa was welcomed into the Chicago headquarters of Chapter Aesthetic Studio and The Aspen Group for an inside tour to see first-hand Melissa’s professional growth and the rapid expansion of Chapter. They reflect on a conversation at the start of this partnership as they discuss how Melissa is recreating her beloved brand at a much larger scale, attracting consumers as they take the leap into aesthetic care, and building a brand that is synonymous with safety and trust. Their conversation includes:

• How they execute a 14-week timeline to open 10 locations in a year;
• Chapter University’s learning and development resources;
• Key markers for success and how she thinks about these differently;
• Learning to be successful as a leader within a corporate organization;
• Team dynamics, chemistry and creating team culture vs. star individuals;
• Removing barriers to care and building trust for aesthetic naïve patients;
• And much more!

Listen back to our conversation with Melissa in 2021, when her partnership with The Aspen Group first began: From Small-market Medical Spa to Acquisition to Expansion

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This week, AmSpa Membership Engagement and Advocacy Specialist Michela Bailey, speaks with Carthy Craft, founder and owner, Esse MedSpa + Premier Permanent Makeup. This lively chat covers a wide range of topics, including:

• How she became an AmSpa member;
• Favorite travel spots;
• Favorite treatments;
• And much more!

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This week we present Cary Deuber, CRNFA, CANS, on site at Wynn Las Vegas during Medical Spa Show 2024. In her keynote presentation, Deuber shared her journey to aesthetics, explained the practice of observing and studying energies, and offered principles to guide fellow business leaders. Her keynote contains:

• Her first job and early mentorship;
• Giving people your energy and establishing trust;
• How she found her way to the medical field;
• The decision to open Lemmon Avenue;
• Three principles of leadership;
• And more!

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This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Annie Robertson Hockey, president and head of consulting at Skytale Group. They dive into Hockey’s entrepreneurship, her experience in management consulting, and her advice for aesthetic business owners preparing to scale and sell. Their conversation includes:

• When to start preparing for the selling process;
• Four areas of focus when you are getting ready to sell;
• Transitioning from a producer to a leader;
• Navigating regulations, risk and reputation;
• Finding opportunities for improvement;
• Customer retention vs. customer acquisition;
• And more!

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This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Paul Edwards, founder and CEO of CEDR HR Solutions. Drawing on Edwards’ more than 25 years of human resources expertise, they discuss recent regulation changes that could impact how your medical spa handles non-compete agreements, employee overtime and independent contractor status. They explain:

• Why lawsuits may affect the outlook of the FTC’s Non-compete Clause Rule;
• How non-solicitations, NDAs and non-competes create complications;
• Who should be classified as an exempt or non-exempt employee;
• Whether an injector should be classified as an independent contractor;
• What the penalties may be if you misclassify an employee;
• And more!

Access more free educational resources for your aesthetic business at https://www.cedrsolutions.com/amspa/.

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Live from the 2024 Medical Spa Show in Las Vegas, AmSpa founder and CEO Alex Thiersch, JD, shares fresh insights on the rapid growth of the industry and an exclusive preview of their upcoming State of the Industry Report.

Twelve years ago, Alex’s work as an attorney helping a solo medical spa owner led him to establish AmSpa to offer essential guidance on compliance and safety for others within the industry.

Since then, he and his team have introduced much-needed resources for med spa owners including boot camps and courses for business, legal, and safety training.

With legislative work happening behind the scenes in every state to develop rules and regulations, often without the input of those in the medical aesthetics industry, Alex emphasizes the importance of staying organized and having a seat at the table as new laws are introduced.

Host

Tyler Terry, Director of Sales, MedSpa at Nextech

Guest

Alex Thiersch, Founder and CEO of AmSpa

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. Learn more about Nextech’s industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/.