Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own business’ future.

In this episode you will learn:

• The growing population of SMEs
• The history of problems and solutions (that all relate back to business and marketing)
• Metigy’s technology explained in a simple analogy
• How to solve problems for your customers
• Stopping the SME superhero syndrome
• Artificial intelligence explained through Instagram
• What Product Market Fit is
• Predictions on marketing, artificial intelligence and SMEs
• And More

Quotes

• Daren On Artificial Intelligence explained simply:
  [00:15:40] “Artificial intelligence while scary isn't as much about a Terminator future but more about a future that we are already living.”
  [00:15:51] The maps app or chess game that you use on your smart phone is specific artificial intelligence. The Facebook and Instagram algorithms that you use right now are all based on machine learning from human inputs to then execute different outcomes.
• Daren on Product Market Fit (PMF):
  “But finding PMF is When you made something that people want.. Your customers, clients or users just want to  tell other people to use your product (without any incentive).”
• David Fairfull on Metigy App tech stack:
  [00:14:51] “How many different technologies do we use to help us do the marketing function? We don't have them connected, right? The proposition is the need to finally have one true source of all data and could make a great decision.”
  “Technology is not being there to harness the value of that data. It (currently) comes back to humans interpreting that. AI is a fantastic application in this environment to process that data once it's all connected and distill it down to the thing you should do today.”
• Johnson Lin on getting to PMF faster and failing fast:
  [00:20:02] “I can see two directions of how to get us there faster. One is by faster iteration cycle time. How can you do more laps? You run faster. So put that into our perspective. Does that mean we make people look faster or work harder? No, the approach you will want to be taking is earlier validation and fail faster and we can go to the next iteration if the previous one is not working.” 
• Daren’s Summary on JL’s angle on failing: 
  “Fail Fast. Don't run and work harder. Fail faster and learn in the early stages”
• Brendan rocket ship
  [00:21:04] I definitely hopped on the rocket ship in late 2018 and, you know, talking to David and Johnson,  they just had a really massive vision. And it was something that you really wanted to be a part of. You know, they told the vision of Metigy with so much gravitas, really that.
• Brendan on superhero syndrome:
  [00:14:00] “I wanted to do the accounting, the marketing, I wanted to do the customer support… But there's only 24 hours in a day. Unless you're Elon Musk. He seems to find a lot more hours in the day somehow. So for average, normal, small business owners, time pressure is a real thing.”
• Thiago Zandonai on what Metigy does: 
  “You connect your social channels in Metigy and we start giving you insights and recommendations to grow your business. So you just connect them and boom, you're done.”

Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?

No, you dig around. 

You Google them, check social media and even ask friends that might know about the product or service.

What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.

Find out more about user generated content and why you should use it on this episode of This Week In Marketing.

What you’ll learn in this episode

• The benefits of using UGC for your business
• Real world examples that aren’t watch related
• A simple way you can start creating UGC

You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This week in marketing

What you’ll learn in this episode

• The secret sauce for creating engaging videos
• Why scripted isn’t always the best
• How to light your shoots
• Editing tools
• And more

For more information on improving your social media engagement

•  Click here to learn more: https://metigy.com/metigy-learning/the-simple-guide-to-creating-your-first-engaging-video-for-digital-marketing/   

Find Joyce here:

• on Linkedin