How both social commerce and shoppable videos can boost a brands success with Eitan Koter In this podcast, we discuss the potential of video commerce and shoppable videos in boosting brand success, with Eitan sharing his extensive experience in the video business and the emergence of Vimy, a video commerce SaaS platform. They also explored the growing impact of social media platforms on shoppable experiences, the benefits of their video marketing platform, and the importance of focusing on customer pain points and expertise. Lastly, they discussed the trend of employee-generated content, the potential of immersive commerce, and the success of a company that differentiated itself through exceptional product development, content creation, and market introduction.

Eitan Koter

https://www.linkedin.com/in/eitankoter

Eitan is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He also hosts the "eCom Pulse" podcast. With two decades of experience in startups and public companies, including a NASDAQ IPO, he brings a unique blend of strategic insight and practical expertise.

Learn more at

http://www.vimmi.net/

Podcast - VIMMI

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How can you make digital transformation successful In this podcast, we discuss the intricacies and advantages of digital transformation in contemporary businesses. Susan emphasises that it's not just about introducing new technology, but a comprehensive approach that involves rethinking business models, processes, and culture. She also identified key factors such as clear objectives, leadership support, cultural shift, investment in talent, and data-driven decision making as crucial for successful digital transformation. Lastly, she highlighted common obstacles like resistance to change, talent gaps, and legacy systems, and provided examples of companies like Amazon and Netflix that have undergone successful digital transformations.

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Why you need to start with the science and understanding how buyers buy before proceeding with any other work with Jack Ferguson In this podcast, Jack discusses the importance of understanding buyer behaviour in marketing, focusing on factors such as perceived value, pain level, perceived risk, and perceived effort. He also highlights the significance of differentiation in business strategy, using personal experiences and examples from successful marketing campaigns. Lastly, Jack emphasises the need to understand the customer buying process, the impact of a paradigm shift in business, and the value of personal brand allegiances.

Linkedin - www.linkedin.com/in/jackfergusonmymm/

Learn more at http://www.marketyoumarketme.com/

Jack is an MBA qualified in Brand Management, and worked in Brand/Marketing for 13 years. He has had plenty of experience across a variety of industries including growing brands such as Upwork, Burrito Bar, Sidekicker, Brisca, and GeoNadir.

Visit ⁠@more2marketing⁠

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.