How both social commerce and shoppable videos can boost a brands success with Eitan Koter In this podcast, we discuss the potential of video commerce and shoppable videos in boosting brand success, with Eitan sharing his extensive experience in the video business and the emergence of Vimy, a video commerce SaaS platform. They also explored the growing impact of social media platforms on shoppable experiences, the benefits of their video marketing platform, and the importance of focusing on customer pain points and expertise. Lastly, they discussed the trend of employee-generated content, the potential of immersive commerce, and the success of a company that differentiated itself through exceptional product development, content creation, and market introduction.

Eitan Koter

https://www.linkedin.com/in/eitankoter

Eitan is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He also hosts the "eCom Pulse" podcast. With two decades of experience in startups and public companies, including a NASDAQ IPO, he brings a unique blend of strategic insight and practical expertise.

Learn more at

http://www.vimmi.net/

Podcast - VIMMI

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How can you make digital transformation successful In this podcast, we discuss the intricacies and advantages of digital transformation in contemporary businesses. Susan emphasises that it's not just about introducing new technology, but a comprehensive approach that involves rethinking business models, processes, and culture. She also identified key factors such as clear objectives, leadership support, cultural shift, investment in talent, and data-driven decision making as crucial for successful digital transformation. Lastly, she highlighted common obstacles like resistance to change, talent gaps, and legacy systems, and provided examples of companies like Amazon and Netflix that have undergone successful digital transformations.

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Why you need to start with the science and understanding how buyers buy before proceeding with any other work with Jack Ferguson In this podcast, Jack discusses the importance of understanding buyer behaviour in marketing, focusing on factors such as perceived value, pain level, perceived risk, and perceived effort. He also highlights the significance of differentiation in business strategy, using personal experiences and examples from successful marketing campaigns. Lastly, Jack emphasises the need to understand the customer buying process, the impact of a paradigm shift in business, and the value of personal brand allegiances.

Linkedin - www.linkedin.com/in/jackfergusonmymm/

Learn more at http://www.marketyoumarketme.com/

Jack is an MBA qualified in Brand Management, and worked in Brand/Marketing for 13 years. He has had plenty of experience across a variety of industries including growing brands such as Upwork, Burrito Bar, Sidekicker, Brisca, and GeoNadir.

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What is a transformational leader - what can we learn from them In this podcast, Susan discusses the concept of transformational leadership, explaining its focus on inspiring and empowering individuals to reach their full potential. She elaborates on the theory's origins, its impact on organisational outcomes, and its core elements including vision, empowerment, authenticity, emotional intelligence, and continuous growth. Susan uses examples of notable leaders like Elon Musk, Indra Noye, Nelson Mandela, Oprah Winfrey, and Satya Nadella to illustrate how these principles have been embodied in real-world contexts. She encouraged listeners to adopt these principles to become better leaders in their own communities.

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The importance of conversion rate optimisation (CRO) for e-commerce businesses with Ilan Hurwitz In this podcast, Ilan emphasising the significance of data-driven decisions, user experience, and continuous innovation. He highlights the use of various tools such as heat mapping, Microsoft Clarity, Google Analytics, and sentiment analysis (and many more) to gain insights and improve user experience. Ilan also discusses the challenges businesses face in optimising their conversion rates, the need for patience, and the value of testing and refining processes.

Linkedin - https://www.linkedin.com/in/ilanhurwitz/

Mentioned podcast:

Sonia Friedrich: Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392

Ilan Hurwitz

Can help eCommerce businesses grow revenue & profit with UX optimisation, CRO and Analytics.
Here is how he can help increase your eCommerce conversion rate:
1. UX and CRO Audits: Deep dive into your site's analytics, usability and conversion pathways. - GA4 Funnel Analysis - User Research - Competitor & Industry Benchmarking
2. Landing Pages: Design and build conversion-focused landing pages that will beat your regular product page every day of the week.
3. Strategic A/B Testing Programs: Develop strategic roadmaps for A/B testing that systematically refines and optimises your website's conversion rate and user experience.
If you want to learn more about his process and how they can help you grow, don't hesitate to reach out.

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Sustainability and innovation in product development In this podcast, we discuss the intersection of sustainability and innovation in product development, emphasising the need for eco-friendly materials, consumer-focused marketing, and effective brand reputation management. Susan highlights the importance of integrating sustainability into all aspects of the business, from product development to supply chain management and marketing, and the need for a holistic approach to innovation. Lastly, she stresses the potential benefits of sustainable innovation, including cost savings, operational efficiencies, and improved brand reputation.

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The concept of whole-body intelligence and how it relates to intuition in decision-making with Andrea Gharritt In this podcast, we discuss the concept of whole body intelligence and its role in decision making, particularly in times of uncertainty. Andrea emphasises the importance of tapping into different parts of one's intelligence, including the mind, heart, and gut, and the role of intuition and self-trust in decision-making processes. They also highlighted the potential benefits of incorporating a silent, reflective period before meetings and the need for a safe and supportive team culture to facilitate these discussions. Lastly, they discussed the future implications of whole body intelligence in areas like education, healthcare, and leadership, and the importance of nurturing one's mind, heart, and gut for grounded decision making and a different, more trustworthy world.

Linkedin

Learn more at http://www.thebld.com/

The Bold Life Design - Andrea Gharritt (@thebld) • Instagram photos and videos

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Integrating email marketing into your omnichannel strategy with Brandi Starr In this podcast, we discuss the importance and benefits of email marketing in an overall marketing strategy, with a focus on its role in the customer journey and its integration into omni channel strategy. They discuss the need for effective data management and analysis to inform strategies, and the significance of segmentation in database communication. Additionally, Brandi shares insights on successful and unsuccessful marketing campaigns, the concept of a campaign map for organising email programs, and the approach to managing unsubscribes and engaging with customers.

Linkedin

More about Brandi Starr

She is a true Modern Marketing Maven; She believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specialising in marketing automation and strategy for the Modern Marketer. She guides B2B and B2B2C companies at key pivot points to achieve sustainable growth through road mapping, modernising processes and removing friction from the customer experience. She also serve as an advisor and extension of marketing leadership to some of Tegrita’s largest clients including recognisable Fortune 500 brands including organisations in technology, manufacturing, financial services, and sports & entertainment.

Voted one of the top 50 Women You Need to Know in Martech, 2018 her 20+ year career has spanned a variety of industries and marketing disciplines. She is the Co-Author of, the international best seller, CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

Learn more at Revenue Take Over - https://revenuetakeover.com/ and https://tegrita.com/

Buy the book: CMO to CRO: The Revenue Takeover by the Next Generation Executive

Follow on Twitter - http://www.twitter.com/ModernMktgStarr

Listen to Brandi on her podcast – RevenueRehab
YouTube: https://lnkd.in/gq-a-Emk
Spotify: https://lnkd.in/gNQ2rs9B
Apple: https://lnkd.in/guQcxSht
Twitter: https://lnkd.in/gaQxjZUd
Instagram: https://lnkd.in/g49fhirW
TikTok: https://lnkd.in/d8PJ4wcG

Visit ⁠@more2marketing⁠

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.