Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones.

AI technology’s rapid advancements are reshaping the way marketing operates, offering tools that can vastly improve efficiency, customer understanding, and engagement. Integrating AI into your marketing toolkit can lead to smart automation, creating a competitive edge much like the rise of iPhones transformed mobile communications. However, with possibilities come the complexities—learning to navigate the sea of AI tools efficiently is no small feat. For business owners, AI could be the lever that catapults their success, but it requires more than just adoption; it demands understanding and a strategic approach.

Laura is a geologist with an MBA and a digital marketing agency. She started out logging oil wells and started her marketing agency - Zebra Marketing Solutions - in an oil & gas downturn in 2015 because helping people grow businesses is, as she puts it, what "lights her up."

Laura is an innovator who is always seeking a better way of doing things. She is also the co-founder of FRAXIS C-Suite, a fractional C-Suite company with 5 co-founders in different disciplines.

Links Mentioned:

Zebra Marketing Solutions - zebramarketingsolutions.com

Facebook group - zbra.live/grow

Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses?

On this episode we explore the connection between business growth, digital marketing, as well as the evolving role of artificial intelligence.

Our special guest, Clayton Patterson, shares insights from his rich entrepreneurial journey, the lessons he learned along the way, and the strategic value of integrating AI in business.

Clayton is only in his mid-30s, but has already started a law firm, a venture capital investment group, a digital marketing agency, and is cancer survivor.

For those keen to dive deeper into digital marketing's principles, Clayton has written a book titled "Blast Off: What Executives Need to Know About Digital Marketing." This resource is designed for CEOs and executives who may not need to be marketing tool experts but should understand key metrics, KPIs, and SEO basics to hold their teams accountable.

The book aims to equip high-level leaders with the knowledge to have meaningful conversations about digital marketing strategies, ensuring they can manage and direct their company's marketing efforts effectively.

Links Mentioned:

claytonpatterson.com

Handling tasks that don’t spark joy or don’t translate well into effective marketing efforts is not uncommon among business owners. Many find themselves buried under tedious activities that bring little return on investment.

Have you ever wondered what it would be like to free up that time and focus on what really counts?

On this episode we explore this problem and discuss practical solutions with Jocelynn Flowers, an expert marketer who helps clients reach their target audiences effectively by promoting their unique strengths and capabilities. She addresses common pitfalls in marketing strategies and offers insightful recommendations for improving them.

Jocelynn brings a wealth of knowledge to the table, viewing each new client with respect for what they have already accomplished. This respectful approach enables her to guide clients without dismantling the foundation they have built.

Links Mentioned:

jflowersmarketing.com/5-steps