In this conversation, Jonathan Mast and Geoff Zimpfer discuss the practical applications of AI, specifically ChatGPT, in various business scenarios.

They explore how AI can be used to collaborate, generate content, and improve productivity. Mast shares tips on getting better output from AI, including using frameworks and training the models to reflect your tone and style.

Mast provides a four-step framework for effective prompting and emphasizes the value of collaboration with AI. Jonathan emphasizes the importance of getting started with AI early to gain a competitive advantage.

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James Dwiggins, CEO of NextHome, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes.

Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying.

• There may be a 20-40% exodus of real estate agents due to the decoupling of compensation.
• Educating sellers on the benefits of not offering buyer compensation upfront can lead to better net proceeds.
• Loan officers play a crucial role in helping buyers finance agent fees when the seller is not paying. Collaboration and education are key in the real estate industry to address confusion and provide clarity to consumers.
• Buyers should be educated about the changing landscape and the options available to them, including the role of buyer representation and the potential risks of being unrepresented.
• Providing value and a full-service experience to buyers is crucial in today's market, and offering additional services and convenience can differentiate agents.
• New business models, such as flat fee services, may gain market share depending on how well buyers agents explain compensation and the value of a full-service experience.

Episode Resources:

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Katie Grimes is the #1 Female Loan Officer in Kansas and a Top 100 Female Loan Officer in the Nation. She emphasizes the importance of authenticity and creating deep connections with referral partners.

While social media is valuable for branding and visibility, she believes that REALTOR referrals are the most direct route to clients who need her services. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents.

Katie also discusses the NAR situation and how she supports agents through the changes. Check the links below for resources mentioned in the podcast.

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Episode Resources:

Connect With Katie on Instagram

Katie's Website

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In this episode, Geoff Zimpfer shares some personal updates and then dives into key takeaways from the recent Forward Event. He emphasizes the importance of building a personal brand, attracting attention and providing proof over promises.

Geoff also offers practical strategies for loan officers to partner with real estate agents and generate more business, such as sharing proof of pre-approved buyers and following up with open house attendees. He encourages listeners to take advantage of the current market conditions and insert themselves into the conversation around the NAR settlement.

Episode Resources:

Sharran's YouTube Channel

Podcast Facebook Group

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Today's episode is me with my first recap of the Forward Event. I've attended the event for three years in a row and this year's event was the best yet.

The Forward Event is hosted by my friends Neel Dhingra and Trevor York.

The first speaker for day one was Rory Vaden with Brand Builders Group. Rory emphasizes that a personal brand is the digitization of your reputation and it is crucial for building trust, especially in industries like mortgage and real estate.

In this episode, I share my key takeaways from Rory's talk. This is a good one you'll want to take notes for reference later.

Key takeaways:

• Personal branding is the digitization of your reputation and is crucial for building trust in today's market.
• Focus on one to three social media platforms where you already engage and stop trying to be everywhere.
• Identify the problem you solve and become an ambassador for it.
• Collect testimonials and reviews to build trust and credibility.

I'll be doing a recap of key takeaways from the Forward Event speakers each week as a bonus podcast episode.

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In this insightful episode of Mortgage Marketing Radio, I sit down with special guest Brian Covey, Executive Vice President at Revolution Mortgage. Brian shares his wealth of experience and knowledge, offering valuable advice for professionals in the mortgage industry and beyond. As a former pro soccer player and Olympic team member, Brian draws fascinating parallels between the worlds of sports and business.

Connect With Brian:

Website

LinkedIn

Instagram

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Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.

Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.

We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.

Key Takeaways:

• Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way.
• Being transparent about your journey and starting point can help build trust and engagement with your audience.
• While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature.
• Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience.
• Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content.

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Episode Resources:

Connect with Raquel on LinkedIn

Check Out Raquel's YouTube Channel

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Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive in today's market.

Dustin dives deep into the fundamentals of building a successful mortgage career. He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.

Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space.

Dustin introduces the TLOP MLO Coaching Community and shares how it provides valuable resources and support for mortgage professionals. He explains the concept of the blueprint and how it helps loan officers achieve their goals.

Connect with Dustin Owen:

• YouTube: The Loan Officer Podcast
• Website: TLOP Online
• LinkedIn: Dustin Owen on LinkedIn

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